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Feb. 28th, 2011 Wisconsin Women's Alliance Presentation on LinkedIn & Twitter

Feb. 28th, 2011 Wisconsin Women's Alliance Presentation on LinkedIn & Twitter

Published in: Technology, Business

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  • LinkedIn can be a powerful marketing tool, but because its culture is very different from other social media sites, it's important to respect the rules and tread lightly.
  • Transcript

    • 1. Marketing You and Your Business with Social Media
      Wisconsin Womens Alliance Leadership Series
      Presented by:
      Catherine Tryon Feb 28, 2011
      Catherine Tryon Consulting
    • 2. Who is Catherine Tryon
      Over 20 years in the IT Industry
      Over 15 years of Internet Marketing Experience
      Entrepreneur, Trainer, & Speaker
      Small Business & Social Media Consultant
      Catherine Tryon Consulting
    • 3. What We Will Discuss Today
      How Social Media Has Changed Business and Traditional Marketing
      Social Media for YOU and your business
      Where to Start with Linkedinand Twitter
      Catherine Tryon Consulting
    • 4. Marketing
    • 5. People Blocking Marketing
      Catherine Tryon Consulting
    • 6. Time to Rethink Marketing
      Interruption MarketingPermission Marketing
      * Telemarketing * SEO
      * Trade shows * Blogging
      * Direct mail * Social Media
      * TV ads * Viral videos
      * Radio ads * Podcasting
      Catherine Tryon Consulting
    • 7. Permission centric
      Customer is in control
      It’s a conversation, not a dialogue
      The conversation has already started….
      Social Media is Inbound Marketing
      Catherine Tryon Consulting
    • 8. Wisconsin Women Harnessing the Power of Social Media
      Catherine Tryon Consulting
    • 9.
      • Know your audience, be clear about your objective(s)
      • 10. Play with the tools yourself first
      • 11. Check out groups in various communities and see what they are doing. Learn by emulating
      • 12. Participate in your own community
      • 13. Define the outcome and then pick the right tool for the job
      • 14. Start with measurement in mind.
      Catherine Tryon Consulting
      Getting Started
    • 15. Catherine Tryon Consulting
    • 16. Looking for a Social Business Network…
      71% of respondents say that they use social networks to create professional contacts
      56%of respondents say that they use these networks to promote their business
      Catherine Tryon Consulting
    • 17. So You’ve joined Now what?
      www.linkedin.com
      Catherine Tryon Consulting
    • 18. What is Linkedin?
      The free social network for business professionals around the world.
      60 million members
      200 countries
      Executives from all the Fortune 500 companies are Linkedin members
      Catherine Tryon Consulting
    • 19. Why Spend My Time Using LinkedIn?
      Increases likelihood that your profile will be seen when someone in your network is looking for a professional like you.
      Increases your Google ranking
      Research new people in advance of a meeting or event.
      Catherine Tryon Consulting
    • 20. Find a New or Better Job
      Give or receive help from you connections.
      This is your online resume
      Give and request endorsements
      Ask your connections for introductions
      Catherine Tryon Consulting
    • 21. Research Applicants
      New Hire?
      Does Linkedin match their resume?
      Consultant?
      Do they have any recommendations?
      45% of hiring managers said they check applicants social media profiles. Careerbuilder
      Catherine Tryon Consulting
    • 22. Build Your Profile
      Your Profile is like:
      A web page
      An online resume
      An advertisement for YOU!
      It should be designed with Marketing YOU in mind.
      Think of a Linkedin Profile as a Hub site for you and your company!
      Catherine Tryon Consulting
    • 23. What to do after today…
      Complete your profile to 100% as soon as you can
      Connect with the people that you know
      Give recommendations
      Ask for recommendations
      Join or start a group that interests you
      Catherine Tryon Consulting
    • 24. For Your Business
    • 25. Why is Twitter So Popular?
      Simplicity
      Desktop and mobile applications
      Your friends are there too
      Mainstream acceptance
      Celebrities keep us updated
    • 26. Twitter is Not Just for Kids!
    • 27. Local Businesses Using Twitter
      Viterbo University
      UWL
      Stephen Jerzak (17 yr. old musician)
      La Crosse Tribune
      WinonaDailyNews
      La Crosse Police
      WKBT & WXOW
      LAXSpartans
      7RiversAlliance
    • 28. Coulee Region Tweeters
    • 29. Twitter Tools
      Search.twitter.com
      Tweetdeck.com
      Twitterlocal.net
      Twellow.com/twellowhood.com
      Hootsuite.com
      Mrtweet.com
      Socialoomph.com (formerly tweetlater.com)
      Twittergrader.com
      Hundreds of Mobile apps
    • 30. What to do after today…
      Create Your Twitter Plan
      Start following people you like and know
      Try out a few of the twitter apps and use the ones that best fit your needs.
      Follow me @catherinetryon and I’ll follow you right back!
      Join a conversation and have fun!
    • 31. It’s all about community
      The most successful communities online tap into our basic human nature
      We want to belong.
      We want to make a difference in the world.
      We want to be heard.
      Create relationships that satisfy those needs.
    • 32. Remember…
      Anonymity is giving way to authenticity.
      Trust is the new Currency.
      You bring your real life relationships with you online – consistent in both.
      Be Transparent & real.
    • 33. 5 Ways to Succeed
      1.) Have a plan
      2.) Take small steps with a goal in mind
      3.) Spend some time with the tools
      4.) Track your progress and results
      5.) Be flexible with your strategy
    • 34. Community Management Program
      You need a program to handle your Social Media Profiles while you manage your business.
    • 35. Thank You!
      Phone: 608.843.2345
      Email: catherine@catherinetryon.com
      www.facebook.com/catherine.tryon.consulting
      www.linkedin.com/in/catherinetryon
      www.twitter.com/catherinetryon