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Catherine Tryon presents at CRPW Feb. Meeting Why Your Company Can Benefit From Social Media

Catherine Tryon presents at CRPW Feb. Meeting Why Your Company Can Benefit From Social Media

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  • Social media developed from the explosion of online tools that helped people communicate
  • Blendtec 92 videos, 300 subsribers, 95 million views, blended: iphone, air soft gun, flashlight, coffee mug, silly putty, glow sticks, chuck norris doll

Why Your Company Can Benefit From Sm Why Your Company Can Benefit From Sm Presentation Transcript

  • Why Your Company Can Benefit From Social MarketingCoulee Region Professional Women
    Catherine Tryon February 23, 2010
  • Who is Catherine Tryon
    Over 20 years in the IT Industry
    Over 15 years of Internet Marketing Experience
    Small Business & Social Media Consultant
    Entrepreneur, Trainer, & Speaker
  • What We Will Discuss Today
    How Social Media Has Changed Business and Traditional Marketing
    Social Media for Small Businesses
    Where to Start
    Linkedin
    Facebook
    Twitter
  • Social Media Has Changed Business
    It has leveled the marketing playing field.
    It’s community owned – can’t buy access to it.
    Customers are overwhelmed with Advertising messages ( Avg. 3000 per day).
    Customers have more choices.
    Customers are talking back.
  • It’s all about Conversations
    Business communication is becoming more personal.
    93% of people believe businesses should have a social media presence so they could communicate with them. ~ Gartner Group
    People want to be heard, especially if they are have an issue with your company.
  • And Community
    The most successful communities online tap into our basic human nature:
    We want to belong.
    We want to make a difference in the world.
    We want to be heard.
    Create relationships that satisfy those needs.
  • Who Controls the Message?
    The Social web is causing brands to be more human, authentic, and engaging.
    Your brand is now the sum of conversations about it.
    “Dell Hell” & Dave Carroll
    To see the “United Breaks Guitars” video go to http://www.youtube.com/watch?v=5YGc4zOqozo
  • Why Should You Care?
    Conversations happen “with” you or “about” you
    About You - “Dell Hell”
    “United Breaks Guitars”
  • The New Trust Economy
    The line between business & personal is blurring – people are interested in doing business with people!
    “Social networking is always important when it’s real and is always a useless distraction with it’s fake” ~ Seth Godin
  • Social Media Does Not Make Money!
    Good business skills are the same online as they are offline.
    Your business makes money by doing business with people that:
    Know You
    Like You
    Trust You
  • Social Media Helps Companies Listen & Participate
  • Statistics
    74% of all US adults are online.
    ( US is #8 June 2009 - #1 is Norway @ 86% )
    2009 Average age of user
    Linkedin 41
    Facebook 34
    Twitter 33
    MySpace 29
  • How Are Small Businesses Using Social Media Today?
    Blendtec – Willitblend.com
    Mark Bertrang (Onalaska) – Podcasting
    Viterbo University - Twitter
    Rudy’sDrivein – Facebook Page (2955 fans)
  • The Big 3 Social Media Forces
    Social Networking Platform with over 350 million users
    Real time micro-blogging with over 50 million users
    Business oriented professional network with over 50 million users
  • Social Media Tools for 2010
    44% will start a company blog
    36% will try online video
    27% will join Twitter
    27% will start podcasting
    Center for Marketing Research ~University of Massachusetts, Dartmouth
    Study of 500 fast-growing private US companies
  • So You’ve joined Now what?
    www.linkedin.com
  • What is Linkedin?
    The free social network for business professionals around the world.
    60 million members
    170 industries represented
    200 countries
    20 million US members
    Executives from all the Fortune 500 companies are Linkedin members
  • Increase Your Visibility
    Increases likelihood that your profile will be seen when someone in your network is looking for a professional like you.
    Increases your Google ranking
    Research new people in advance of a meeting or event.
  • Find a New or Better Job
    Give or receive help from you connections.
    This is your online resume
    Ask your connections for introductions
    Give and request endorsements
  • Check New People Out
    New Hire? Does Linkedin match their resume?
    Consultant? Do they have any recommendations?
    45% of hiring managers said they were checking new hires’ social media profiles.
    Careerbuilder
  • Build Your Profile
    Your Profile is like:
    A web page
    An online resume
    An advertisement for YOU!
    It should be designed with Marketing YOU in mind.
    Think of a Linkedin Profile as a Hub site for you and your company!
  • What to do after today…
    Complete your profile to 100%
    Connect with the people that you know
    Give recommendations
    Ask for testimonials
    Join or start a group that interests you
    Build your network strategically
  • Promote Your Business Using
  • Facebook is Where the Customers Are
    More than 400 Million users
    50% of active users log onto Facebook on any given day
    600, 000 new users every day
    More than 1.6 million active Fan Pages
    3rd most trafficked website
    Fasted growing demographic is those 35 years or older.
  • Business Goals for Using Facebook
    Get Found!
    Connect and engage
    Create a community
    Promote content
  • Personal vs Business
    Setup a personal profile first
    Then create a business page
    Personal profiles have friends (mutual acceptance)
    Business pages have fans (one way opt-ins)
  • Facebook Business Tools
    Fan Pages
    Designated area on Facebook for business to setup a custom presence.
    Facebook Ads
    Ads on the Facebook page which can be targeted by: location, age, interest, sex, relationship status etc.
  • Enhance Your Page
    • Events
    • Photos
    • Discussions
    • Reviews
    • Videos
    • Blog Articles
  • Invite Your Friends
  • Draw On Your Network
  • Facebook Ads
  • What To Advertise
    Your Website
    Something on Facebook
    Your Fan Page
    A Group Page
    An Event that you have created.
    Your Product or Service
  • What to do after today…
    Create a Fan Page
    Beef up your Page with photos, videos, etc
    Invite all of your friends
    Create a Facebook Ad & test
    Join or start a group that interests you
    Build as many Facebook Pages as you want or need
  • For Your Business
  • Why is Twitter So Popular?
    Simplicity
    Desktop and mobile applications
    Your friends are there too
    Mainstream acceptance
    Celebrities keep us updated
  • Twitter Growth is Not Fueled by Teens!
  • Local Businesses Using Twitter
    Viterbo University
    Stephen Jerzak (17 yr. old musician)
    La Crosse Tribune
    Orange Computing
    La Crosse Police
    WKBT & WXOW
    Nicklaus Martial Arts America
    Community Credit Union
  • Local Tweeters
  • Twitter Tools
    Search.twitter.com
    Tweetdeck.com
    Twitterlocal.net
    Twellow.com/twellowhood.com
    Hootsuite.com
    Mrtweet.com
    Socialoomph.com (formerly tweetlater.com)
    Twittergrader.com
    Hundreds of Mobile apps
  • What to do after today…
    Create Your Twitter Plan
    Start following people you like and know
    Try out a few of the twitter apps and use the ones that best fit your needs.
    Follow me @catherinetryon and I’ll follow you right back!
    Join a conversation and have fun!
  • Remember…
    Anonymity is giving way to authenticity.
    Trust is the new Currency.
    You bring your real life relationships with you online – consistent in both.
    Be Transparent & real.
  • 5 Ways to Succeed
    1.) Have a plan
    2.) Take small steps with a goal in mind
    3.) Spend some time with the tools
    4.) Track your progress and results
    5.) Be flexible with your strategy
  • Social Media Profile Management for Busy Executives
    In case you need a program to manage your Social Media Profiles while you manage your business.
  • This Presentation is Available
    Download from slideshare.net
    Search for Catherine Tryon
    Go to my LinkedIn profile and download from my slideshare link.
  • Thank You!
    Phone: 608.843.2345
    Email: catherine@catherinetryon.com
    www.facebook.com/catherine.tryon
    www.linkedin.com/in/catherinetryon
    www.twitter.com/catherinetryon
    www.catherinetryon.com