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The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
The Art & Science Of Using The Social
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The Art & Science Of Using The Social

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Nursing Expo November 2009

Nursing Expo November 2009

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  • A place to announce eventsPost photos – community & special eventsDiscussion board – migrianes, Healthy kidsPromote patient forumsSearch for jobs
  • Henry Ford Hospital twittered during surgery
  • Transcript

    • 1. The Art & Science of using the Social Web
      Nursing Matters Expo 2009
      Presented By:
      Catherine Tryon September 18, 2009
    • 2. Is Social Media a Fad?
      It’s a fun medium
      Easy to get started
      Low barriers to entry
      Rapidly uses up resources
      Maybe… or perhaps it’s bigger than we really know…
    • 3. Erik Qualman Thinks… Not.
    • 4. What is the Social Web?
      It is how people are using online technologies to share opinions, insights, experiences, and perspectives with each other.
    • 5. Practical Uses for Social Media
      Network with friends & colleagues
      Connect with your patients
      Keep up to date with industry trends
      Participate in online communities
      Job search & search candidates
    • 6. What To Do & Where…
    • 7. What is Healthcare doing online?
    • 8. ebennett.org
      http://ebennett.org/hospitalsearch/= custom search engine that searches over 2800 hospitals.
      **This search engine will only return results from hospital websites.
    • 9. St. Mary’s Hospital Facebook Page
      198 Fans
    • 10. Children’s Hospital Closed Facebook Group
    • 11. Sharing-mayoclinic.com
    • 12. Cleveland Clinic Nurse Recruiter Linkedin Profile
    • 13. Who’s searching who…
      Careerbuilder says that 45% of employers have used social networking sites to research candidates –
      35% rejected a candidate based on what they found.
      Inappropriate language
      Photos with drugs or excessive alcohol use
      Blatant discrimination
    • 14. Surgeons Send “Tweets” during Surgery at Henry Ford Hospital in Feb. 09
    • 15. UW on Youtube
    • 16. Johns Hopkins Podcast Page
    • 17. What is so attractive about Social Media?
      People trust “a person like me”.
      Mass advertising (one-way) is replaced with ongoing interaction & communication.
      Social networks use word of mouth and peer reviews/endorsements.
      Trust, transparency, openness & honesty reign. Fakes are found & exposed.
    • 18. Healthcare is Social
      60 million people are using new media to interact and share their health experience online.
      Roughly 1200 Facebook communities that advocate for cures of chronic illnesses.
      72% search for medical information just before or after a doctor’s visit.
      36% search for what other consumers have to say about medication or treatment.
    • 19. The Social Life of Health Info
      Read someone else's commentary or experience about health or medical issues on an online news group, website, or blog.
      Consulted rankings or reviews online of doctors or other providers.
      Consulted rankings or reviews online of hospitals or other medical facilities.
      Signed up to receive updates about health or medical issues.
      Listened to a podcast about health or medical issues.
      Source: Pew Research Center’s Internet & American Life Project
    • 20. Patient Focused Sites
      PatientsLikeMe.com - Social Networking group that connects patients with similar diseases symptoms & health problems.
      DiabetesMine.com – A gold mine of straight talk and encouragement for people living with diabetes.
      StarbrightWorld.org - A site for chronically ill teens.
      Carepages.com – Create a carepage to send updates to everyone, share photos, and receive supportive messages.
      RevolutionHealth.com - Patients & providers can connect on blogs, forums, discussions on drugs, symptoms, & more.
    • 21. Nursing Focused Sites
      RN.com – Serves the nursing community with a collection of professional education & resources.
      Allnurses.com – A Nursing Community for Nurses.
      Nurse.com – Nursing News, Jobs, Continuing Education, and community.
      Nurseconnect.com – An online nursing community.
      Aacn.org – Website for nurses caring for acutely and critically ill patients.
    • 22. With or Without You ….
      … The conversations are taking place.
      What are they saying about you?
      About your competition?
    • 23. The Art of Social Media
      Listen
      Choose Your Audience
      Set Your Objectives
    • 24. The Breakdown of Participants
    • 25. The Science of Social Media
      Create Your Strategy
      Choose Your Tools
      Measure Results
    • 26. Where to Start?
      Listen
      understand the conversation that is happening in your market.
      Engage
      approach your community
      Connect
      begin to connect your facility or service into a tribe.
      Share
      share unique content & become a leader of the tribe.
      If you find something about your organization “out there” that’s less than flattering – Use the opportunity to show how you can fix it.
    • 27. Social Media Services
      Social Media Strategy & Consulting
      Social Media Teleseminars
      Social Media Presentations
      Internet Marketing – Email Marketing
      Online Reputation Management
      Search Engine Optimization (SEO)
      Podcast / Audio Production
    • 28. Thank You!
      Catherine Tryon Consulting
      Catherine@catherinetryon.com
      608.843.2345 cell
      Powerful Fun Productions
      608.554.1899 studio

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