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Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
Social Media For Small Businesses
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Social Media For Small Businesses

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Here is the presentation from the Onalaska Area Business Association Lunch on Jan. 12, 2009

Here is the presentation from the Onalaska Area Business Association Lunch on Jan. 12, 2009

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Transcript

  • 1. Social Media for Small BusinessesOnalaska Area Business Association
    Presented by: Catherine Tryon
    January 12, 2010
  • 2. WhatWe Will DiscussToday
    What is Social Media
    Why Use Social Media
    How to find prospects and customers
    Where to Start
  • 3. Whatis Social Media?
    Community.
    Conversation.
    Networking.
    Marketing.
    Relationships
  • 4. The Power of Social Media.
    It has leveled the playing field.
    Free to participate: biggest cost is time.
    Social Media applications are becoming legitimate marketing tools.
    Great way to create or participate in communities that are your target market.
  • 5. It’s a Trust-BasedEconomy
    14 % of people trust ads
    76% trust customer recommendations
    69% are interested in products/services that helps them avoid ads.
  • 6. ConsumersAvoidAds
  • 7. Trust Drives Transactions
    The line between business & personal is blurring – people are interested in doing business with people!
    Interact & create relationships first
    Be authentic & transparent
  • 8. Social Media Does Not Make Money for Your Business!
    Your business makes money by doing business with people that:
    Know You
    Like You
    Trust You
  • 9. Make It Real
    Social Media provides opportunities for you to create deeper & more meaningful relationships.
    “Social networking is always important when it’s real and always a useless distraction with it’s fake” ~ Seth Godin
  • 10. Why Use Social Media?
    Create awareness of your brand.
    Develop relationships.
    Build a loyal web community.
    To generate leads, referrals, and eventually money.
    Customer Service
    To grow and have some fun.
  • 11. Why Use Social Media?
  • 12. Statistics
    74% of all American adults are online. (US is #8 June 2009 - #1 is Norway @ 86%)
    Average age of user
    Linkedin36
    Facebook 34
    Twitter 33
    MySpace 29
  • 13. Who Is UsingWhat!
  • 14. What People Are Doing Online
  • 15. Drive Everything Back To YourWebsite
  • 16. How Are CompaniesUsing Social Media Today?
    Blendtec – Willitblend.com – YouTube
    Kogi BBQ – twitter.com/kogibbq
    WigglyWigglers – Podcasting / Twitter
    Rudy’sDrivein – Facebook Page
  • 17. Where To Find Prospects and Customers
    http://search.twitter.com
    http://blogsearch.google.com
    http://www.technorati.com
  • 18. Where to Start?
    Find Interested People
    Deliver Quality Content
    Capture their information
    CommunicateFrequently
  • 19. Define Your Goals
    More Sales
    Higher SEO Rankings
    Crisis Communications
    Customer Service
    Brand Awareness
  • 20. Match the tools to the strategy
    After you know what you are trying to do, select the best tools to execute your strategy.
    Learn about the tools and which ones will help you achieve your goals.
    Using the best tools doesn’t guarantee success or solve all marketing problems.
  • 21. Define Success
    Develop a customer focused community
    Increase engagement
    Opt-ins for e-newsletter or e-mail
    Subscriptions to blog
    Expand customer base
  • 22. 2010 Social Media Ad Spend
    Worldwide, paid social network advertising is expected to increase to $2.5 billion in 2010.
    $1.2 billion in paid advertising on social networks alone in the U.S. in 2010
    3.9% increase driven mainly by Facebook’s rapid growth
    Source: www.emarketer.com
  • 23. It’s all about community
    The most successful communities online tap into our basic human nature:
    We want to belong.
    We want to make a difference in the world.
    We want to be heard.
    Create relationships that satisfy those needs.
  • 24. Where is Social Media Going?
    Your profile is becoming portable
    One username
    One password
  • 25. Remember…
    Anonymity is giving way to authenticity.
    Trust is the new Currency.
    You bring your real life relationships with you online – consistent in both.
    Be Transparent & real.
  • 26. Thank You!
    Phone: 608.843.2345
    Email:catherine@catherinetryon.com
    www.facebook.com/catherine.tryon
    www.linkedin.com/in/catherinetryon
    www.twitter.com/catherinetryon

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