Social Media for Small BusinessesOnalaska Area Business Association Presented by: Catherine Tryon January 12, 2010
WhatWe Will DiscussToday What is Social Media Why Use Social Media How to find prospects and customers Where to Start
Whatis Social Media? Community. Conversation. Networking. Marketing. Relationships
The Power of Social Media. It has leveled the playing field. Free to participate: biggest cost is time. Social Media applications are becoming legitimate marketing tools. Great way to create or participate in communities that are your target market.
It’s a Trust-BasedEconomy 14 % of people trust ads 76% trust customer recommendations 69% are interested in products/services that helps them avoid ads.
Trust Drives Transactions The line between business & personal is blurring – people are interested in doing business with people! Interact & create relationships first Be authentic & transparent
Social Media Does Not Make Money for Your Business! Your business makes money by doing business with people that: Know You Like You Trust You
Make It Real Social Media provides opportunities for you to create deeper & more meaningful relationships. “Social networking is always important when it’s real and always a useless distraction with it’s fake” ~ Seth Godin
Why Use Social Media? Create awareness of your brand. Develop relationships. Build a loyal web community. To generate leads, referrals, and eventually money. Customer Service To grow and have some fun.
How Are CompaniesUsing Social Media Today? Blendtec – Willitblend.com – YouTube Kogi BBQ – twitter.com/kogibbq WigglyWigglers – Podcasting / Twitter Rudy’sDrivein – Facebook Page
Where To Find Prospects and Customers http://search.twitter.com http://blogsearch.google.com http://www.technorati.com
Where to Start? Find Interested People Deliver Quality Content Capture their information CommunicateFrequently
Define Your Goals More Sales Higher SEO Rankings Crisis Communications Customer Service Brand Awareness
Match the tools to the strategy After you know what you are trying to do, select the best tools to execute your strategy. Learn about the tools and which ones will help you achieve your goals. Using the best tools doesn’t guarantee success or solve all marketing problems.
Define Success Develop a customer focused community Increase engagement Opt-ins for e-newsletter or e-mail Subscriptions to blog Expand customer base
2010 Social Media Ad Spend Worldwide, paid social network advertising is expected to increase to $2.5 billion in 2010. $1.2 billion in paid advertising on social networks alone in the U.S. in 2010 3.9% increase driven mainly by Facebook’s rapid growth Source: www.emarketer.com
It’s all about community The most successful communities online tap into our basic human nature: We want to belong. We want to make a difference in the world. We want to be heard. Create relationships that satisfy those needs.
Where is Social Media Going? Your profile is becoming portable One username One password
Remember… Anonymity is giving way to authenticity. Trust is the new Currency. You bring your real life relationships with you online – consistent in both. Be Transparent & real.