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Social Media For Entrepreneurs
 

Social Media For Entrepreneurs

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Presentation for the La Crosse Area Inventors & Entrepreneurs

Presentation for the La Crosse Area Inventors & Entrepreneurs

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    Social Media For Entrepreneurs Social Media For Entrepreneurs Presentation Transcript

    • Maximizing Social Media for EntrepreneursLa Crosse Area Inventors & Entrepreneurs Club
      Presented by: Catherine Tryon
      February 2, 2010
    • What We Will Discuss Today
      What is Social Media
      Why use Social Media
      How to find Prospects and Customers
      Where to Start
    • What is Social Media?
      Community.
      Conversation.
      Networking.
      Marketing.
      Social Media is rooted in Relationships.
    • The Powershift of Social Media
      It has leveled the marketing playing field.
      It’s community owned – can’t buy access to it.
      Two way dialogue is replacing the monologue
      Now the consumer has as much of a voice as the brand.
    • Who Controls the Message?
      The Social web is causing brands to be more human, authentic, and engaging.
      Your brand is now the sum of conversations about it.
    • The Social Economy Swells
      Individually we are realizing the power of Social Media
      Collectively we are changing how we learn, interact, discover, and share.
      A sense of Freedom & Empowerment?
    • The Attention Economy
      The Golden Triangle by Fred Wilson
    • Filtering Technologies
      Gaining customer attention is more precious than ever
      Dashboards help funnel content we follow
      Attention dashboards monitor activity streams through any of these:
      Mobile device
      PC
      TV
    • The New Trust Economy
      To earn attention is to establish connections and interactions which are rootedin trust
      Authentic and consistent interactions over time, thatdeliver value willkindle trust.
    • Why You Should Listen
      91% say consumers reviews are the #1 aid to buying decisions ~ J.C. Williams Group
      87% trust a friend’s recommendation over a critic’s review ~ Marketing Sherpa
      One word of mouth conversation has the impact of 200 TV ads ~ BuzzAgent
    • Trust Drives Transactions
      The line between business & personal is blurring – people are interested in doing business with people!
      Interact & create relationships first
      Be authentic & transparent
    • Social Media Does Not Make Money!
      Good business skills are the same online as they are offline.
      Social Media provides opportunities for you to create deeper & more meaningful relationships.
    • Social Media helpsbuildRelationshipsbased on Trust
      “Social networking is always important when it’s real and always a useless distraction with it’s fake” ~ Seth Godin
      Your business makes money by doing business with people that:
      Know You
      Like You
      Trust You
    • Why Use Social Media?
    • Statistics
      74% of all US adults are online.
      ( US is #8 June 2009 - #1 is Norway @ 86% )
      2009 Average age of user
      Linkedin 36
      Facebook 34
      Twitter 33
      MySpace 29
    • What People Are Doing Online
    • How Are CompaniesUsing Social Media Today?
      Blendtec – Willitblend.com – YouTube
      Kogi BBQ – twitter.com/kogibbq
      WigglyWigglers – Podcasting / Twitter
      Rudy’sDrivein – Facebook Page (2900 fans)
    • Drive TrafficBack To YourWebsite
    • Where To FindProspects and Customers
      http://search.twitter.com
      http://blogsearch.google.com
      http://www.technorati.com
    • Where to Start?
      1.) Find Interested People
      2.) Deliver Quality Content
      3.) Capture their information
      4.) CommunicateFrequently
    • Define Your Goals
      More Sales
      Higher SEO Rankings
      Crisis Communications
      Customer Service
      Brand Awareness
    • Match the tools to the strategy
      After you know what you are trying to do, select the best tools to execute your strategy.
      Learn about the tools and which ones will help you achieve your goals.
      Using the best tools doesn’t guarantee success or solve all marketing problems.
    • The Big 3 Social Media Forces
      Social Networking Platform with 350 million users
      Real time micro-blogging with over 50 million users
      Business oriented professional network with over 50 million users
    • Define Success
      Develop a customer focused community
      Increase engagement
      Opt-ins for e-newsletter or e-mail
      Subscriptions to blog
      Expand customer base
    • 2010 Social Media Ad Spend
      Worldwide, paid social network advertising is expected to increase to $2.5 billion in 2010.
      $1.2 billion in paid advertising on social networks alone in the U.S. in 2010
      3.9% increase driven mainly by Facebook’s rapid growth
      Source: www.emarketer.com
    • It’s all about community
      The most successful communities online tap into our basic human nature:
      We want to belong.
      We want to make a difference in the world.
      We want to be heard.
      Create relationships that satisfy those needs.
    • Remember…
      Anonymity is giving way to authenticity.
      Trust is the new Currency.
      You bring your real life relationships with you online – consistent in both.
      Be Transparent & real.
    • Social Media Profile Management for Busy Executives
      A Program to manage your Social Media Profiles while you manage your business.
    • This Presentation is Available
      Down load from slideshare .com
      Search for Catherine Tryon
      Go to my linkedin profile and download from my slideshare link.
    • Thank You!
      Phone: 608.843.2345
      Email: catherine@catherinetryon.com
      www.facebook.com/catherine.tryon
      www.linkedin.com/in/catherinetryon
      www.twitter.com/catherinetryon