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Business over Breakfast   Twitter For Your Business
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Business over Breakfast Twitter For Your Business

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A brief intro to why Twitter is a good idea for your business.

A brief intro to why Twitter is a good idea for your business.

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Transcript

  • 1. Twitter for Your Business
    Catherine
    Tryon
    La Crosse Chamber Business Over Breakfast Series
  • 2. “Micro-blogging”
    Write messages up to 140 characters
    25% of all tweets come from mobile devices
    Real time way to communicate
    Can use twitter.com, mobile device, or utility like tweetdeck or twhirl.com
  • 3. Twitter Agenda
    1. Why and how local businesses use Twitter
    2. Twitter profile basics
    3. Tools to make tweeting easier
    4. Examples of businesses using Twitter
    5. Integrate Twitter with other Social Sites
    6. Twitter Terminology
  • 4. 1. Why and How
    Power Partners
    Referral Partners
    Knowledge Base
    Increase Potential Customer Base
    Offer Coupons
    Create Contests just for Twitter Followers
  • 5. 2. Profile Basics
    Photo
    Bio
    Website Link
    Background Image
    Device and Email Management
  • 6. Branding Examples
    twitter.com/wholefoods
    twitter.com/starbucks
    twitter.com/twitchhiker
    twitter.com/lowes
    twitter.com/TheEllenShow
    Twittercounter.com = following count
  • 7. 3. Twitter Tools
    Search.twitter.com
    Tweetdeck.com or Twhirl.org
    Twitterlocal.net
    Twellow.com/twellowhood.com
    Tweebrain.com
    Mrtweet.com
    Tweetlater.com
  • 8. What to Tweet
    Be Informative – Help people learn something new
    Be Humorous – Make people smile
    Be Real – Make a connection with others
    Be Inspiring – Tweet quotes and positive information
  • 9. 4. Business Using Twitter
    Twitter.com/kogibbq
    Twitter.com/garyvee
    Twitter.com/zappos
    Twitter.com/jetblue
    Twitter.com/cnn
  • 10. 5. Twitter with Other Social Networking Programs
    Linkedin
    Facebook
  • 11. Twitter Terminolgy
    #BOB1109 – a way to share conversations and follow people talking about the same subject. Follow on Tweetchat.com
    @username to address a follower
    example: @SuzieOrman – thanks for the great advice about my investments.
  • 12. Twitter Terminology Two
    DM is a direct message to another user
    Example: DM GaryVee Great wine suggestion for Thanksgiving Dinner – Thanks!
    RT in front of tweet when using someone’s tweet and you want to spread the twitterlove to your followers.
  • 13. Twitter Tips
    People want what you want – create connections, not spam.
    Don’t send people to sales pages
    Send videos, trials, webinars, reviews
    You don’t have to follow everyone who follows you.
    If you see a tweet you love – RT retweet it.
  • 14. Twitter Tips Two
    Post links to articles and sites that you think people would find interesting.
    Watch for comments about your company with Twitter Search or TweetBeep
  • 15. A Few Ideas
    Offer Twitter Exclusive coupons or deals
    Take people “behind the scenes” of your company
    Share sneak peeks of up-coming projects or events
  • 16. Thank You!
    Catherine Tryon
    www.twitter.com/catherinetryon
    Phone: 608.843.2345

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