Twitter for Your Business Catherine Tryon La Crosse Chamber Business Over Breakfast Series
“Micro-blogging” Write messages up to 140 characters 25% of all tweets come from mobile devices Real time way to communicate Can use twitter.com, mobile device, or utility like tweetdeck or twhirl.com
Twitter Agenda 1. Why and how local businesses use Twitter 2. Twitter profile basics 3. Tools to make tweeting easier 4. Examples of businesses using Twitter 5. Integrate Twitter with other Social Sites 6. Twitter Terminology
1. Why and How Power Partners Referral Partners Knowledge Base Increase Potential Customer Base Offer Coupons Create Contests just for Twitter Followers
2. Profile Basics Photo Bio Website Link Background Image Device and Email Management
What to Tweet Be Informative – Help people learn something new Be Humorous – Make people smile Be Real – Make a connection with others Be Inspiring – Tweet quotes and positive information
4. Business Using Twitter Twitter.com/kogibbq Twitter.com/garyvee Twitter.com/zappos Twitter.com/jetblue Twitter.com/cnn
5. Twitter with Other Social Networking Programs Linkedin Facebook
Twitter Terminolgy #BOB1109 – a way to share conversations and follow people talking about the same subject. Follow on Tweetchat.com @username to address a follower example: @SuzieOrman – thanks for the great advice about my investments.
Twitter Terminology Two DM is a direct message to another user Example: DM GaryVee Great wine suggestion for Thanksgiving Dinner – Thanks! RT in front of tweet when using someone’s tweet and you want to spread the twitterlove to your followers.
Twitter Tips People want what you want – create connections, not spam. Don’t send people to sales pages Send videos, trials, webinars, reviews You don’t have to follow everyone who follows you. If you see a tweet you love – RT retweet it.
Twitter Tips Two Post links to articles and sites that you think people would find interesting. Watch for comments about your company with Twitter Search or TweetBeep
A Few Ideas Offer Twitter Exclusive coupons or deals Take people “behind the scenes” of your company Share sneak peeks of up-coming projects or events