Twitter for Your Business<br />Catherine<br />Tryon<br />La Crosse Chamber Business Over Breakfast Series<br />
“Micro-blogging”<br />Write messages up to 140 characters<br />25% of all tweets come from mobile devices<br />Real time w...
Twitter  Agenda<br />1. Why and how local businesses use Twitter<br />2. Twitter profile basics<br />3. Tools to make twee...
1. Why and How<br />Power Partners<br />Referral Partners<br />Knowledge Base<br />Increase Potential Customer Base<br />O...
2. Profile Basics<br />Photo<br />Bio<br />Website Link<br />Background Image<br />Device and Email Management<br />
Branding Examples<br />twitter.com/wholefoods<br />twitter.com/starbucks<br />twitter.com/twitchhiker<br />twitter.com/low...
3. Twitter Tools<br />Search.twitter.com <br />Tweetdeck.com  or Twhirl.org<br />Twitterlocal.net<br />Twellow.com/twellow...
What to Tweet<br />Be Informative – Help people learn something new<br />Be Humorous – Make people smile<br />Be Real – Ma...
4. Business Using Twitter<br />Twitter.com/kogibbq<br />Twitter.com/garyvee<br />Twitter.com/zappos<br />Twitter.com/jetbl...
5. Twitter with Other Social Networking Programs<br />Linkedin<br />Facebook<br />
Twitter Terminolgy<br />#BOB1109 – a way to share conversations and follow people talking about the same subject.  Follow ...
Twitter Terminology Two<br />DM is a direct message to another user<br />Example: DM GaryVee Great wine suggestion for Tha...
Twitter Tips<br />People want what you want – create connections, not spam.<br />Don’t send people to sales pages<br />Sen...
Twitter Tips Two<br />Post links to articles and sites that you think people would find interesting.<br />Watch for commen...
A Few Ideas<br />Offer Twitter Exclusive coupons or deals<br />Take people “behind the scenes” of your company<br />Share ...
Thank You!<br />	Catherine Tryon<br />www.twitter.com/catherinetryon<br />	Phone: 608.843.2345<br />
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Business over Breakfast Twitter For Your Business

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A brief intro to why Twitter is a good idea for your business.

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Business over Breakfast Twitter For Your Business

  1. 1. Twitter for Your Business<br />Catherine<br />Tryon<br />La Crosse Chamber Business Over Breakfast Series<br />
  2. 2. “Micro-blogging”<br />Write messages up to 140 characters<br />25% of all tweets come from mobile devices<br />Real time way to communicate<br />Can use twitter.com, mobile device, or utility like tweetdeck or twhirl.com<br />
  3. 3. Twitter Agenda<br />1. Why and how local businesses use Twitter<br />2. Twitter profile basics<br />3. Tools to make tweeting easier<br />4. Examples of businesses using Twitter<br />5. Integrate Twitter with other Social Sites<br />6. Twitter Terminology<br />
  4. 4. 1. Why and How<br />Power Partners<br />Referral Partners<br />Knowledge Base<br />Increase Potential Customer Base<br />Offer Coupons<br />Create Contests just for Twitter Followers<br />
  5. 5. 2. Profile Basics<br />Photo<br />Bio<br />Website Link<br />Background Image<br />Device and Email Management<br />
  6. 6. Branding Examples<br />twitter.com/wholefoods<br />twitter.com/starbucks<br />twitter.com/twitchhiker<br />twitter.com/lowes<br />twitter.com/TheEllenShow<br />Twittercounter.com = following count<br />
  7. 7. 3. Twitter Tools<br />Search.twitter.com <br />Tweetdeck.com or Twhirl.org<br />Twitterlocal.net<br />Twellow.com/twellowhood.com<br />Tweebrain.com<br />Mrtweet.com<br />Tweetlater.com<br />
  8. 8. What to Tweet<br />Be Informative – Help people learn something new<br />Be Humorous – Make people smile<br />Be Real – Make a connection with others<br />Be Inspiring – Tweet quotes and positive information<br />
  9. 9. 4. Business Using Twitter<br />Twitter.com/kogibbq<br />Twitter.com/garyvee<br />Twitter.com/zappos<br />Twitter.com/jetblue<br />Twitter.com/cnn<br />
  10. 10. 5. Twitter with Other Social Networking Programs<br />Linkedin<br />Facebook<br />
  11. 11. Twitter Terminolgy<br />#BOB1109 – a way to share conversations and follow people talking about the same subject. Follow on Tweetchat.com<br />@username to address a follower <br />example: @SuzieOrman – thanks for the great advice about my investments.<br />
  12. 12. Twitter Terminology Two<br />DM is a direct message to another user<br />Example: DM GaryVee Great wine suggestion for Thanksgiving Dinner – Thanks! <br />RT in front of tweet when using someone’s tweet and you want to spread the twitterlove to your followers.<br />
  13. 13. Twitter Tips<br />People want what you want – create connections, not spam.<br />Don’t send people to sales pages<br />Send videos, trials, webinars, reviews<br />You don’t have to follow everyone who follows you.<br />If you see a tweet you love – RT retweet it.<br />
  14. 14. Twitter Tips Two<br />Post links to articles and sites that you think people would find interesting.<br />Watch for comments about your company with Twitter Search or TweetBeep<br />
  15. 15. A Few Ideas<br />Offer Twitter Exclusive coupons or deals<br />Take people “behind the scenes” of your company<br />Share sneak peeks of up-coming projects or events<br />
  16. 16. Thank You!<br /> Catherine Tryon<br />www.twitter.com/catherinetryon<br /> Phone: 608.843.2345<br />
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