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Ch 11 diffusion

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  • 1. CONSEQUENCESOFINNOVATIONS W F E D 5 9 7 F FA L L 2 0 11 D R . PA S S M O R E C AT H E R I N E H AY N E S , C O H 5 0 0 0 @ P S U . E D U ; C AT H Y 7 8 3 0 @ G M A I L . C O M CHAPTER 11 CATHY7830@GMAIL.COM OR COH5000@PSU.EDU
  • 2. CONSEQUENCES OF INNOVATIONConsequences are the changes that occur an individual or a social system as a result of the adoption or rejection of an innovation.Rogers, E.M. (1997) Diffusion of Innovation, 5th ed., New York: Free Press CATHY7830@GMAIL.COM OR COH5000@PSU.EDU
  • 3. STUDYING CONSEQUENCESChange agencies –often sponsor diffusion research; assumes that an innovation is needed by their clients.Research methods-are less appropriate for the investigation of innovation consequences than innovation; extends observation over time.Difficult to measure-individual often not fully aware of all the consequences of the adoption CATHY7830@GMAIL.COM OR COH5000@PSU.EDU
  • 4. CLASSIFICATION OF CONSEQUENCESDesirable- consequences are the functional effects of an innovation .Undesirable- consequences are the dysfunctional effects of an innovationDirect -consequences are the changes occur in immediate response to the adoption of an innovation.Indirect -consequences are the changes occur as a result of direct consequences adoption of an innovation. CATHY7830@GMAIL.COM OR COH5000@PSU.EDU
  • 5. FORM, FUNCTION, AND MEANING OF AN INNOVATION Form-the directly observable physical appearance and substance of an innovation. Function- the contribution made by an innovation to the way of life. Meaning- the subjective and frequently unconscious perception of innovation CATHY7830@GMAIL.COM OR COH5000@PSU.EDU
  • 6. ACHIEVING A DYNAMIC EQUILIBRIUM Stable Equilibrium- occurs there is almost no change to the structure or functioning of a social system. Dynamic Equilibrium- occurs when the rate of change in a social system occurs at a rate that is commensurate with the system’s ability to cope with it. Disequilibrium- occurs when the rate of change is too rapid to permit a social system to adjust. CATHY7830@GMAIL.COM OR COH5000@PSU.EDU
  • 7. EQUALITY IN THE CONSEQUENCES OFINNOVATION The communication Effects Gap-Gap-Widening Consequences of Diffusion of Id nnovation on page 460-461 CATHY7830@GMAIL.COM OR COH5000@PSU.EDU
  • 8. SUMMARYAccording to Rogers (1997) consequences are the change that occur to an individual or social system as a result of an adoption or rejection of an innovation. Consequences as not been studies as much as other aspects of innovation. Rogers (1997) goes on to say that one goal of diffusion programs is the raise the level of good in a system and to distribute that among members of the system.Please see the next slide for a few questions about the chapter. Please answers are due by December 2nd.Thank you. CATHY7830@GMAIL.COM OR COH5000@PSU.EDU
  • 9. QUESTIONS QUESTIONS PERTAINING TO CHAPTER 111. On page 445-446 of the text, the author refers to direct verses indirect consequences of innovation. In your experience or opinion, what is an example of an indirect consequence of an innovation that you or others may have encounter?2. Page 452-453 lists stable, dynamic, and disequilibrium as the three types of equilibrium possible in a social system. Please give us an example of two of the three (2 of 3) of these.Remember to post your in the FORUM on between now and December 2 nd.Send me an email if there are any questions. coh5000@psu.edu or cathy7830@gmail.com CATHY7830@GMAIL.COM OR COH5000@PSU.EDU