Green Room is the UK’s fastestgrowing strategic retail designand delivery practice.We’re only 10 years old, but witha team of over 40 experienced,progressive and ambitious individuals.Our USP is our creativity combined withdelivery and commerciality. We call it:Creative Minds. Delivery Excellence.Commercial Results.
What Makes Us DifferentCreative MindsWe have a team of twenty 3D, 2D, digital and developmentdesigners, with natural ﬂair and an understanding of howbrands, products, staff, technology and customers interactin a seamless retail environment.Delivery ExcellenceOur clients tell us Green Room’s client services and projectmanagement team is second to none. We have hugeknowledge, energy and passion to go the extra mile, alongwith specialist production managers, trusted delivery partnersaround the world and freedom of supply.Commercial ResultsOur success is fundamentally based on driving our clients’revenues by delivering exceptional creativity and service.
Vans: Bread & Butter Exhibition Stand, Germany 2012A prestigious 400 sqm stand created and installed at Bread and Butter, Berlin, which was delivered within budget and a day and a half ahead ofschedule.
Vans: “Off the Wall” Event Pop-Up, Spitalﬁelds MarketSupporting the “Off The Wall” skate event in August 2011, we created a Victorian pub themed pop-up shop, which successfully drovetargeted brand awareness and sold through excess stock at full price. ‘The store is absolutely fantastic. My managers are very happy with the actual ﬁt-out. It is unexpected especially considering such a short lead-time. Good job Green Room! Thanks again guys, a really kick-ass job!’ Lucas Fortes Da Silva, Senior Retail Project Manager - VF Group
Nike: Tennis Pop-Up, Wimbledon 2008A pioneering temporary pop-up shop, installed overnight in a local DVD shop. Designed to attract new customers to Nike tennis and hi-jackadidas’ sponsorship of the tournament with a focus on the story of Nike’s tennis icons at Wimbledon.
JD Sports: Football Concession, Oxford StreetA ﬂagship football concession complete with hanging scarves, imagery, astroturf and JD football heritage logos.Highly commercial but rich in storytelling and character, the concept delivered a 35% YOY sales increase.
Oakley: Flagship Window Design: European Roll-OutA ‘Peace in the Chaos’ themed window campaign, which promoted Oakley’s technical range of ski and snowboard apparel,designed and delivered by Green Room in 55 outlets across 12 countries, in under 2 weeks.
Timberland: Flagship Window Displays, European Roll-OutA highly successful nautical-themed window and VM campaign to launch the “Make Waves” campaign, drawing upon sculpted ﬁbreglass, ropes,high-tech rubber, buoys and map-inspired graphic design. Installed in London, Paris, Milan and Munich. ‘The team exceeded our expectations both in terms of the quality of the design, speciﬁcation and delivery but also in terms of how they have been able to stretch our budget and go beyond the brief to include in-store point of sale furniture.’ Head of Retail Design and Communications, Timberland
Timberland: Window Display, Westﬁeld Stratford CityResults: A highly engaging and technical window display, driving trafﬁc and perfectly communicating the quality of the product. ‘The windows seemed to be attracting their fair share of attention from passing shoppers. The visual merchandising of the boots and water taps in the window are the stores standout feature.’ John Ryan, Retail Week
Timberland: Earthkeeper Pod, Europe 2012An experiential sustainability pod which promoted awareness of new recycled footwear ranges, initially launched in NYC, developed andimplemented by Green Room for Timberland’s SS 2012 International Conference in Lisbon, Portugal with future European destinations for 2012.
Nobis: Concession, HarrodsA striking ice cave concept designed to stop Harrods shoppers in their tracks and encourage them to explore the luxury product range. ‘Green Room were instrumental in creating a real brand splash for our ﬁrst space within Harrods. Not only did they create a striking, atmospheric ‘ice cave’ concept that interrupted and engaged the Harrods customers, they also delivered a high quality solution within a challenging space. The visual merchandising focused on every small detail, achieving a luxury platform for our premium product.’ President, Nobis
The Body Shop: Vintage Pop-Up Concept, Vintage at Goodwood FestivalDesigned to attract and engage a wider audience through a shift in brand furniture style, a quirky vintage theme, demonstrations andmakeovers, unique sampling opportunities and vouchers for local redemption. ‘Green Room captured perfectly the past and the present of The Body Shop, bringing together a space that delighted everyone; we absolutely love it.’ Retail Operations Director, The Body Shop
Citroën: DS Pop-Up Showcase, Westﬁeld LondonAttracting a younger, female audience to the DS range, through ground-breaking multichannel design and measurement in a relevant location. “Green Room have challenged our brief, pushed our boundaries and engaged in the commercial reality this project seeks to deliver. The end result is way beyond our original vision.” National Franchise Manager, Citroën
Citroën: DS Pop-Up Showcase Result Measurement Programme, WestﬁeldThe measurement of visit levels, audience interest, behaviour, demographics and attention span, through visual recognition software, used toanalyse performance and inform on-going development of the retail space and brand activity. Sample audience recognition ﬁgures from Nov 14th 2011 - Jan 6th 2012: 1 Total viewers so far = 80,424 2 Total opportunities to see (individual OTS) = 597,717 3 Average attention span = 3.4 seconds 4 Over 30% of viewers looked for more than 9 seconds. 5 Average daily viewers = 1,838 6 Busiest day by far was 26th December (Boxing day) @ 6,542 OTS 7 Of that entire audience 54% were male and 41% Female
Mercedes-Benz: Window Concept (Fashion Week), BrentfordIn line with Mercedes-Benz sponsorship of London Fashion Week, this concept included bespoke-built giant fashion accessories and catwalkspotlights, to support existing ATL campaigns and to attract afﬂuent, female visitors.
Mercedes-Benz: Window Concept (Christmas), BrentfordAn International award-winning concept which injected festive fun into the large scale window through themed product dressing,transforming cards into Christmas reindeer, as well as lively snowﬂake projections.
smartworld: Experience CentreAn experiential brand area with Mercedes world which exploits digital media and projections to showcase the brand’s playful nature and to educateon product ranges and customisation opportunities.
M&S: Fine Wine POS, UK Roll-OutInteractive POS designed (and delivered) to grow the Fine Wine category using premium, versatile shelving display and interactive videocontent which encouraged up sell to a more premium bottle as well as educating and engaging consumers.
Sony PlayStation Move: Mobile Demonstration Unit - EMEAThe creation of an easy to transport Mobile Demonstration Unit created a modular display that reduced transport costs, stafﬁng costs and assemblytime and was used for demonstrations in independent retailers with no permanent brand presence. “Genius!” Director of Creative Services, Channel Marketing and Events in North America
Sony PlayStation Move: Interactive Tether Display – EMEAAn innovatively designed piece of sampling furniture which uses a unique rear tethering system to create the most true to life gamingexperience for wireless controllers whilst reducing damage, theft and excess stafﬁng costs.
W Series Walkman DisplayThe new ‘W’ series Sony walkman demonstrated the product as it was intended to be worn - allowing the customer to fully interact with theheadphones. The features and beneﬁts clearly promoted the USP of the W series and were translated for each territory throughout Europe.