The 10th thing you need to know about Strategic Marketing: PROMOTION

430 views
384 views

Published on

Free introduction to Marketing Strategy: 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
430
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The 10th thing you need to know about Strategic Marketing: PROMOTION

  1. 1. MARKETING STRATEGY 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING BASICS YOU NEED TO KNOWABOUT STRATEGIC MARKETING Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
  2. 2. MARKETING STRATEGY 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING1. The AMA’s Marketing definition2. The Balance of Perceived Value3. The AMA’s Marketing Strategy definition4. Segmentation, Targeting, Positioning5. Branding6. Marketing-Mix7. Product8. Price9. Place10. Promotion Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
  3. 3. 10MARKETING-MIX - PROMOTION 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING Product Price Target Market Promotion Place Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
  4. 4. 10MARKETING-MIX - PROMOTION 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING► Traditional ► Recently developed ● Personal Selling techniques ● Sales Promotion ● Unconventional ● Direct Mail techniques: guerrilla marketing, viral ● Trade Fairs marketing, buzz ● Sponsorship ● Web marketing: Web 1.0 ● Advertising and Web 2.0 (social ● Publicity networking) ● Public Relations Hybrid Marke ting: both tradition al and recently deve loped techniques Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
  5. 5. 10MARKETING-MIX - NEW PROMOTION 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING ►Unconventional techniques ●Guerrilla Marketing promotion th at can be performed bo ●Viral Marketing th on and off line ►Web marketing ●Web 1.0 ●Web 2.0 (Social Networking) Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
  6. 6. 10UNCONVENTIONAL PROMOTION 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETINGGuerrilla Marketing“The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.” Jay Conrad LevinsonViral Marketing“A marketing phenomenon that facilitates and encourages people to pass along a marketing message. Nicknamed viral because the number of people exposed to a message mimicks the process of passing a virus or disease from one person to another.” AMA Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
  7. 7. 10MARKETING-MIX - WEB MARKETING 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING ►Web 1.0 brought the capability to access information (website) and purchase online (e-commerce site) ►Web 2.0 also so known as Social Networking pushes sharing and collaborating Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
  8. 8. 10MARKETING-MIX - WEB 2.0 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING“Web 2.0 is a term that refers to a second generation of Internet-based services. These usually include tools that let people collaborate and share information online, such as social networking sites, wikis, communication tools, and folksonomies.” AMA Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
  9. 9. 10PROMOTION - SOCIAL NETWORKING 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETINGWhy is social networking effective for marketing?► More and more people get their news and information from the internet► Social netwoking allows you to meet the people you are interested in, to get them to know you, like you and trust you► Social networking techniques are exponential and global The proc ess of buildin relationships g (1) Know you (2) Like you a nd (3) Trust y is more powe ou Multilingual Marketing rful and Catherine Gason easier Strategy & Virtual Assistance www.catherinegason.com
  10. 10. MARKETING STRATEGY  10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING To read the description of the presentation, please go to: http://www.catherinegason.com/2012/11/promotion/ Thank you for your attention!I hope you enjoyed “10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING”, split into ten weekly posts and presentations. Feel free to contact me if you have any questions. Catherine Gason Multilingual Marketing Strategist & VA catherine@catherinegason.com www.catherinegason.com Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com

×