Alliance Day 2007: Philadelphia Cultural List Cooperative

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The benefits of joining the Cultural Alliance ‘Big List’, a cooperative mailing list containing over 500,000 households that represents the data from 83 organizational participants, making it the …

The benefits of joining the Cultural Alliance ‘Big List’, a cooperative mailing list containing over 500,000 households that represents the data from 83 organizational participants, making it the largest in the country.

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  • 1. DAY Philadelphia Cultural List Cooperative
  • 2. Philadelphia Cultural DAY List Cooperative What is the Philadelphia Cultural List Cooperative? Master database of mailing lists compiled from participating Cultural Alliance member organizations. •Simplifies mailing list exchanges •Saves time and money for cultural marketer •Learn about your direct mail response rates
  • 3. Philadelphia Cultural DAY List Cooperative 475,003 In five years… 500,000 398,669 450,000 355,749 400,000 Number of 350,000 222,000 300,000 names 190,000 250,000 200,000 150,000 100,000 50,000 0 83 100 Names Out 80 65 56 60 41 40 23 20 0 Member Organizations 2003 2004 2005 2006 2007
  • 4. Philadelphia Cultural DAY List Cooperative 2007 Participants 1812 Productions ♦Abington Art Center ♦ The Academy of Vocal Arts ♦ Allens Lane Art Center The American Poetry Review ♦ Annenberg Center for the Performing Arts ♦Arden Theatre Company Ars Nova Workshop, Inc. ♦ Sanctuary ♦ Art Art-Reach, Astral Artistic Services The Bach Festival of Philadelphia, Inc. ♦ Battleship New Jersey Museum and Memorial ♦ Bristol Riverside Theatre BuildaBridge International ♦Center City Opera Theater ♦ Chamber Orchestra of Philadelphia Cheltenham Art Center ♦ Civil War and Underground Railroad Museum of Philadelphia The Curtis Institute of Music ♦ Delaware Symphony Orchestra ♦ Delaware Theatre Company Eastern State Penitentiary Historic Site, Inc. ♦ Enchantment Theatre Company ♦ Fairmount Park Art Association First Person Arts ♦ Franklin Institute Science Museum ♦ Geographical Society of Philadelphia Gershman Y Branch of Jewish Community Centers of Greater Philadelphia ♦ The Grand Opera House Greater Philadelphia Cultural Alliance ♦ The Historical Society of Pennsylvania Independence Seaport Museum ♦ Inliquid.com, Inc. ♦ Institute of Contemporary Art ♦ InterAct Theatre Company International House Philadelphia ♦ Japan America Society of Greater Philadelphia ♦ John Bartram Association Kimmel Center, Inc. ♦ Lantern Theater Company ♦ Main Line Art Center ♦ Mann Center for the Performing Arts Mendelssohn Club of Philadelphia ♦ Mercer Museum of the Bucks County Historical Society ♦ Mum Puppettheatre Musicopia (formerly Strings for Schools) ♦ National Constitution Center ♦ Opera Company of Philadelphia Painted Bride Art Center ♦ Pennsylvania Academy of the Fine Arts ♦ Pennsylvania Ballet Association The People's Light & Theatre Company ♦ Peter Nero and the Philly Pops ♦ Philadelphia Classical Symphony Philadelphia Folklore Project ♦ Philadelphia Museum of Art ♦ Philadelphia Orchestra Association The Philadelphia Shakespeare Festival ♦ Philadelphia Singers ♦ The Philadelphia Young Playwrights Phoenix Village Art Center ♦Piffaro, The Renaissance Band ♦ Prince Music Theater, Relâche, Inc. Rosenbach Museum & Library ♦Rutgers-Camden Center for the Arts ♦ Simpatico Theatre Project ♦ Singing City, Inc., The Stagecrafters ♦ Suburban Music School ♦ Taller Puertorriqueño, Inc. ♦ Tempesta di Mare, Inc. ♦ Temple Theaters Temple University Boyer College of Music & Dance ♦ Theatre Alliance of Greater Philadelphia ♦ Theatre Horizon University of Pennsylvania Museum of Archaeology and Anthropology ♦ Village of Arts and Humanities The Villanova Theatre ♦ The Wilma Theater ♦Winterthur Museum & Country Estate ♦ WXPN-FM
  • 5. Philadelphia Cultural DAY List Cooperative Six Dirty Little Secrets of Direct Marketing by John Elliott, Elliott Marketing Group 6. 90 % of success is driven by target, offer and response management 5. Life time value 4. Actions trump demographics 3. Experience drives brand with customers 2. Collaborate aggressively 1. You can’t be too rich, too thin or test too much.
  • 6. Philadelphia Cultural DAY List Cooperative 2008 is the second year of LIVE access to data through: eMerge an online database
  • 7. Philadelphia Cultural DAY List Cooperative eMerge offers • Secure log-on grants 24-7 access to view totals, run reports, and order lists • Simple step-by-step list select wizard allow users to sort data by geography, organization, and event • Custom merge/purged lists --Browse all available list segments in the database • Download selected lists within minutes via FTP
  • 8. Philadelphia Cultural DAY List Cooperative The List Cooperative is a permission-based program eMerge automates the list exchange •Fill out online exchange form when using lists from other organizations. •eMerge reports who you have traded with, what you have traded for, and who is using your list. •eMerge has features to allow you to protect your list •“Do Not Exchange” flag (managed online) allows you to designate which lists are “viewable” by other organizations. •Real time list suppressions
  • 9. Philadelphia Cultural DAY List Cooperative Upgrades • Improved Geography Selection – including radius selects • Demographic Identification • Filtering by Purchase Behavior • Easier Suppressions and Suppression of Previous Orders • Manage Seed Names • Increased Navigation Capability • Simpler Download of Output Files
  • 10. Philadelphia Cultural DAY List Cooperative Let’s take a look
  • 11. Philadelphia Cultural DAY List Cooperative eMerge Live Help – Every Friday noon-1 pm These sessions are customized for those present. Possible topics are answers to eMerge questions, looking at/working on existing queries or orders, and basics of eMerge. Feel free to drop in when you are able and stay only as long as you need to. (Registration required) eMerge Basic Training – Last Wednesday of each month from noon-1 pm Basics of pulling lists, responding to trade requests, managing your data and using reports in eMerge are topics that are covered. (Registration required) Anytime Live chats with Jim View online video demos
  • 12. Philadelphia Cultural DAY List Cooperative What else? PCLC makes a case for culture.
  • 13. Philadelphia Cultural DAY List Cooperative What else? PCLC makes a case for culture. Cultural Participation in U.S. House of Representatives District 7 (Rep. Curt Weldon)
  • 14. Philadelphia Cultural DAY List Cooperative The Cultural Alliance pays for: Services: Deliverables: •List collection •NCOA Change file •File standardization and coding •Full Access to eMerge and training in the system •Address correction •Patron Cross-Over reporting •Merge/Purge •Mapping of your audience •Upload complete data set to eMerge •Two Cultural Alliance staff as a help desk
  • 15. Philadelphia Cultural DAY List Cooperative Cost to participants • No fee to sign up for the Cultural Alliance program and receive your clean list back • eMerge has NO access fees. It costs nothing to run counts and do research. • Output List Fees: – $75 minimum, up to 10,000 records – $150 for 10,001 to 30,000 records – $200 for 30,001-100,000 records – $250 for 100,000 records +
  • 16. Philadelphia Cultural DAY List Cooperative Additional TRG services, not included TRG Basic List Pull • Client provides names of organizations they would like to trade with to TRG • TRG Account Service team creates query in eMerge, runs counts and sends list requests out to prospective trade organizations • 1-business day prior to due date, TRG will follow-up with outstanding requests • On due date, TRG will pull list. Some organizations may not have responded to trade request, TRG will consult with client before pulling list. • On occasion, there may be some organizations who do not agree to trades. If TRG Account Service team members need to go back into the query to add more organizations so the count is closer to what the client requested, there will be an additional fee of $50/hour ($50 minimum). Price: $150 + cost of list
  • 17. Philadelphia Cultural DAY List Cooperative Additional TRG services, not included Best Prospect Recommendations & List Pull In addition to the services above, TRG researches best prospects, using response reports and/or cross-penetration reports and provides client with list of Best Prospect recommendations Price: $300 + cost of list Custom Data Management Do you have a special project and you’re not certain where to begin? TRG offers a number of services in addition to those listed above. If you have questions about the services we offer, or how we might best be able to serve your needs, please contact your Account Service team for more information.
  • 18. Philadelphia Cultural DAY List Cooperative Important Dates November 2, 2007-Participation Confirmation form due to the Cultural Alliance.
  • 19. Philadelphia Cultural DAY List Cooperative Important Dates December 7, 2007-All data must be provided to TRG. This is a firm deadline.
  • 20. Philadelphia Cultural DAY List Cooperative The Greater Philadelphia Cultural Alliance’s Campaign for Culture, an umbrella marketing initiative, is funded by The Pew Charitable Trusts.