Social Media is like business networking without the constraints of time and space.
Social Media is Inbound Marketing.
Helps with SEO.
Promotes your blog.
The conversation has already started...... It’s time that you’re aware of it and develop a strategy for engaging in it and using it for marketing.
In the UK alone 23 million users. Google have just announced this week that public status updates are now included in the search engine’s real-time search feature. Receiving 20 million unique visitors each month & recently peaked at 50 million Tweets in one day 80% of companies surveyed use or will use Linkedin as their primary tool to find employees. Just reached it’s 49 millionth member.
Only when all the elements are combined can a Return On Investment be measured.
After 18 months research;
Used on their own Twitter and Face book were fun, but of no value to me other than raising brand awareness.
Creating a blog and keeping it up to date was time consuming and demanded a level of creativity.
To make an impact on Search Engine rankings I had to dedicate a considerable amount of time and a fair bit of SEO knowledge getting content online with relevant keywords and titles.
What did I find?
Measuring the R.O.I
What’s your objective
Benchmark; look at your web statistics before you start.
Interact with your target audience, follow only relevant people.
Use analysis tools such as Twitanalyzer.
When you get into the office tomorrow look at your marketing strategy – is any part of it focused on Social Media?
Speak to your marketing team – do they use Social Media? Do they know how?
Take a look at the handout – create a Twitter account and get involved in the conversation.