• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Tracking the Retail Customer Experience
 

Tracking the Retail Customer Experience

on

  • 753 views

Hi everyone! Let's make research based on actual behavior as opposed to recalled behavior. ...

Hi everyone! Let's make research based on actual behavior as opposed to recalled behavior.

Publishers and researchers need high quality customer insights to make important decisions. This directly affects bottom line performance and ultimately what is attainable by companies. Working with online panels who are committed to providing valuable feedback and answers to questions, we track their entire web journey so you can understand how various consumer segments shop, how they interact with the competition and what drives interest.

Get in touch so we can speak more!
Thanks, Mike

Statistics

Views

Total Views
753
Views on SlideShare
741
Embed Views
12

Actions

Likes
1
Downloads
13
Comments
0

1 Embed 12

http://www.linkedin.com 12

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Tracking the Retail Customer Experience Tracking the Retail Customer Experience Presentation Transcript

    • Applied to online retail
    • 5 years experience tracking 100s of thousands of individuals in more than 20 countries with a user friendly dashboard for researchers.Researchers, publishers and companies using our technology:
    • We Track URLs Advertising Exposure Search QueriesThe tracker collects data about what consumers do online. It collects data about which articles a consumer has read, which products looked at or purchased, which search queries entered and also which ads the consumer has been exposed to.
    • To See Consumer Behavior Path to Purchase Customer Journeys Competitive Advantage…it’s  a  lot  of  data  collected,  but  we  offer  a  dashboard  that  makes  is  quick  to  produce   high-­‐quality  reports  that  target  bo<om  line  performance  
    • Example for Online RetailI want to understand my online efforts totake strategic decisions: •  How do we fair against the competition? •  Who are my preferred consumers (consumer engagement, segmentation) ? •  What advertising campaigns are most effective for me and the competition?
    • Us vs. Them** This is an example of retail shops (HM.com and VD.nl) Data is collected from one of our tracker panels located in Netherlands. We can see what people do on the entire web Filter on time period, exposure to certain ads and various population segments High traffic, but did it lead to more purchases? Compare web traffic of you versus competitors to see effects of marketing campaigns.
    • Us vs. Them** This is an example of retail shops (HM.com and VD.nl) Data is collected from one of our tracker panels located in Netherlands. We can see what people do on the entire webMore pages views, longerengagement translates to more sales opportunities
    • Entry, Exit Paths** This is an example of retail shops (HM.com and VD.nl) Data is collected from one of our tracker panels located in Netherlands. We can see what people do on the entire web See how people arrive to sites (path before) and what they do after certain events (path after) This is the click stream of an individuals These are different Email campaigns increase product categories of a traffic, but by tracking urls, company. You can see you can see who actually what types of people bought a product (campaign engage most with certain effectiveness) products
    • Breakdown of Websites** This is an example of retail shops (Wehkamp.nl) Data is collected from one of our tracker panels located in Netherlands. We can see what people do on the entire web Each box represents a different clothing category (pants, skirts, shoes, tshirts, .etc) You can get a clearer sense of amounts of content devoted to certain areas
    • Funnels Connected to Sales** This is an example of retail shops (Amazon) Data is collected from one of our tracker panels located in Netherlands. We can see what people do on the entire web Dispatch page is usually the confirmation page. Since every url has unique characteristics, we can recognize that the person bought a product
    • Marketing Campaigns ** This is an example of retail shops (HM.com and VD.nl) Data is collected from one of our tracker panels located in Netherlands. We can see what people do on the entire webHM.com 1 banner during month VD 105 banners during month VD definitely had many more banners that people were exposed to (impressions) and overall had more visitors to the website. However, the bounce rate was quite high at 50% and length of visit was half of hm.com. Why? Let’s learn more
    • All Sorts of FiltersFilter panelists on your preferred variables, whatever they are
    • Get Behavior Level Understanding Demographic Attitude/Behavior Build personas based on actual behavior, not recalled behavior
    • Simple Installation
    • Utmost Security
    • Thank You! michael@wakoopa.com +31 6 11 91 22 46 @catchmikey