This document discusses various ways for politicians and brands to engage with voters and consumers online through social media, blogs, forums and other internet platforms. It emphasizes that people now rely on peer and social recommendations over traditional advertising. As such, it recommends regularly interacting with and listening to online communities to build trust and influence through platforms like Facebook, YouTube, forums and blogs. It also discusses using newsletters, RSS feeds and search engine optimization to maintain connections with online audiences.

1. Politics & The WEb How to explore the power of internet Presented by Inotrend International www.catchadvertising.com

2. Politicians can scream …if they want to

3. But it’s not sureif they will be heard

4. Voters have so many options

5. They have learned tofirst trust each other * 92% off all digital consumers only buy a product, if their peers, social influences or blogs have written a POSITIVE review about it

6. How can i become one of them ?

7. Interact & Listen !YES i Can !

8. Powered by the WEB

9. v © David // Armano darmano.typepad.com

10. Where Do Brands Live ?

11. Brand Interactions

12. Brand Buzz

13. Are you ready to …

14. The internet and your goals

15. Why Internet ?

16. How Do We Reach

17. How Do We Reach … Web Site Usability and the utility, not the visual design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist. In order to create your web site to be effective we follow the following guidelines: 1. Layout 2. Content3. Graphics & Animations4. Easy and quick navigation5. Search Engine Optimization

18. How Do We Reach … E- Newsletters Newsletters create Loyalty. The majority of your web site viewers never come back. The sad reality is that despite our best efforts, there’s a lot of passing through traffic on most web sites. People arrive from a search engine, another blog or website or a social media site – they stay for a few moments, consume what they can and then move on. Unless you find a way to ‘hook’ people into returning to your site the majority of your readers won’t return. It’s not that they don’t want to or that your site is bad – they just forget and/or have no means to remind themselves of your site. A newsletter is a way of giving those people who arrive on your site a way to opt in to being reminded to come back to your site.

19. How Do We Reach … RSS Feeds RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy, by not needing to join each site's email newsletter. The number of sites offering RSS feeds is growing rapidly and includes big names like Yahoo News.

20. How Do We Reach … Search Engines & Directory Submission Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

21. How Do We Reach … Social Media Advertising Does you connect? Social media is big enough to rival or even eclipse the search engines. This form of advertising has quickly emerged as one of the most effective and popular ways to generate business, and the results can be immediate. Taking advantage of social media isn’t a one-time process – it requires constant maintenance and participation. blogs are important tools in a social media advertising campaign, as they are necessary to manage an identity and positively influence, inform and entice potential customers.

22. How Do We Reach … Blogs Blogging — a phenomenon that has captured most people in this online world of networking — offers many pedagogical benefits. Blogs have been used by many people to share their thoughts and a myriad of experiences (personal, professional, and public). Blogging is a process of: 􀂃 Reading/Listening to thoughts, views, experiences 􀂃 Reflecting on thoughts, views, experiences o Analyzing o Questioning o Critiquing o Reacting o Agreeing/Disagreeing 􀂃 Writing/Recording your reflection 􀂃 Sharing your reflection

23. How Do We Reach … Forums Forums are usually about topics that like-minded individuals love to talk about. Be it mobile phones, netbooks, social media, marketing, or just about anything, people will flock together. And it’s not just about sharing the same passions that makes a community. It’s also about genuinely extending a helping hand to those in need. Forums usually stand the test of time because of the rich archive of content they have. And forums are not personality-driven like blogs are. Forums are not friends-driven like social networks are. As long as the topic is still interesting, there will always be people who will carry the torch. Even if founding members, moderators or even the owner tire out, other people will be willing to continue managing the community.

24. Are You Ready ?

25. YES you can

26. Inotrend International Thank You www.catchadvertising.com