Skype Global View
A look at Skype around the world
As global or as local as your campaign
AmericasEMEA
Asia –Pacific
Argentina
Bolivia
Brazil
Canada
Chile
Columbia
Costa Ric...
Skype Asia Close-Up
A look at the Skype audience in Asia
4
Skype reaches all age groups
51% Male 49% Female
The Skype audience skews male
and is young:
66% of them are under the a...
5
Why you need the Skype audience:
Skype users are influential:
According to Global Web
Index, 54% of Skype’s users
say th...
6
Interests and Active Online Search
Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users.
Question: Here is a list...
7
Interests and Active Online Search
Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users.
Question: Here is a list...
8
Posted Online Opinion
Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users.
Question: Which of the following prod...
9
A third of Skype users are the main food shopper
33% of Skype users in Malaysia say
they are the main food shopper in
th...
10
Posted Online Opinion
Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users.
Question: Which of the following pro...
Skype Malaysia - Malaysian audience insights (August 2013)
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Skype Malaysia - Malaysian audience insights (August 2013)

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Skype is a global communication platform spanning over 73 countries. This deck takes a close up look at the Skype audience using Skype as a communication platform within Malaysia. For more information regarding Skype in Malaysia please contact Catcha Digital at media@catchadigital.com

Published in: Business, Technology
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  • Skype is available in 73 countries worldwide,  
  • When it comes to product influence, a higher percentage of Skype users are asked for advice on computers films and groceries than Facebook, yahoo or YouTube users. Skype’s mobile and tablet users report even higher levels of these advice-giving activities.Skype offers a high level of well educated users, despite the fact that the audience skews young and may not have yet finished their schooling.
  • Skype Malaysia - Malaysian audience insights (August 2013)

    1. 1. Skype Global View A look at Skype around the world
    2. 2. As global or as local as your campaign AmericasEMEA Asia –Pacific Argentina Bolivia Brazil Canada Chile Columbia Costa Rica Dominican Republic Ecuador El Salvador Guatemala Honduras Mexico Panama Paraguay Peru Trinidad & Tobago United States Uruguay Venezuela Australia Hong Kong Indonesia Japan Malaysia New Zealand Singapore Taiwan Austria Belgium Czech Denmark Egypt Finland France Germany Greece Hungary Ireland Israel Italy Netherlands Norway Poland Portugal Romania Russia Saudi Arabia South Africa Spain Sweden Switzerland Turkey Ukraine United Kingdom Bulgaria* Serbia* Lithuania* Slovakia* Latvia* Croatia* Estonia* Slovenia* Cyprus* Pakistan* Algeria* Tunisia* Morocco* Qatar* Jordan* Lebanon* UAE* Bahrain* 73 countries worldwide *PC Advertising sales only, mobile not currently available.
    3. 3. Skype Asia Close-Up A look at the Skype audience in Asia
    4. 4. 4 Skype reaches all age groups 51% Male 49% Female The Skype audience skews male and is young: 66% of them are under the age of 35. Source: comScore Media Metrix – May 2013 36% 26% 22% 10% 6% 32% 24% 23% 11% 9% 43% 23% 19% 9% 7% 33% 24% 23% 12% 8% 15-24 25-34 35-44 45-54 55+ Total Internet MSN Skype MSN HP
    5. 5. 5 Why you need the Skype audience: Skype users are influential: According to Global Web Index, 54% of Skype’s users say they are often asked for advice on Technology or Gadgets; more than Yahoo, Facebook or YouTube Skype users are educated: 51% of them have university or post-graduate education; higher than Facebook, YouTube or Yahoo users. Skype users are social: 85% of them spend more than 30 minutes per day on social networking; more than Yahoo, Facebook or YouTube users. Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users.
    6. 6. 6 Interests and Active Online Search Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users. Question: Here is a list of topics that may interest you. Please can you indicate which of these you are strongly interested in and which have you actively looked for online in the past month? 0% 10% 20% 30% 40% 50% 60% MY - Lifestyle Skype Youtube Yahoo Facebook
    7. 7. 7 Interests and Active Online Search Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users. Question: Here is a list of topics that may interest you. Please can you indicate which of these you are strongly interested in and which have you actively looked for online in the past month? 0% 10% 20% 30% 40% 50% 60% Business Cars/automobiles Economy/finance Gadgets Personal Finance / Investment Science and Technology Small / Micro Business The internet/websites Travel and exploring new places Environmental issues MY - Others Skype Youtube Yahoo Facebook
    8. 8. 8 Posted Online Opinion Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users. Question: Which of the following products, services or topics have you posted an opinion online in the past month? 0% 5% 10% 15% 20% 25% 30% Alcoholic drinks Non alcoholic drinks/soft drinks Snack products Fast food Food/restaurants Grocery products (food) Grocery products (non food) MY - Food Skype Youtube Yahoo Facebook
    9. 9. 9 A third of Skype users are the main food shopper 33% of Skype users in Malaysia say they are the main food shopper in their household. An additional 61% share the shopping duties. Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users.
    10. 10. 10 Posted Online Opinion Source: Global Web Index, Q4 2012 – Q1 2013, Skype PC users. Question: Which of the following products, services or topics have you posted an opinion online in the past month? 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% MY - Others Skype Youtube Yahoo Facebook
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