WHAT ABOUT IDENTITY?
 Repercussions of convergence on organizational
             systematized identity



               ...
WHAT ABOUT IDENTITY?
             Repercussions of culture and media convergence on organizational systematized identity

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WHAT ABOUT IDENTITY?
             Repercussions of culture and media convergence on organizational systematized identity

...
WHAT ABOUT IDENTITY?
  Repercussions of culture and media convergence on organizational systematized identity




What
   ...
WHAT ABOUT IDENTITY?
  Repercussions of culture and media convergence on organizational systematized identity




What
   ...
WHAT ABOUT IDENTITY?
  Repercussions of culture and media convergence on organizational systematized identity




What
   ...
WHAT ABOUT IDENTITY?
  Repercussions of culture and media convergence on organizational systematized identity




What
   ...
WHAT ABOUT IDENTITY?
  Repercussions of culture and media convergence on organizational systematized identity




What
   ...
WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity




          ...
WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity




          ...
WHAT ABOUT IDENTITY?
    Repercussions of culture and media convergence on organizational systematized identity




      ...
WHAT ABOUT IDENTITY?
            Repercussions of culture and media convergence on organizational systematized identity


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WHAT ABOUT IDENTITY?
Repercussions of culture and media convergence on organizational systematized identity




          ...
WHAT ABOUT IDENTITY?
      Repercussions of culture and media convergence on organizational systematized identity




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WHAT ABOUT IDENTITY?
      Repercussions of culture and media convergence on organizational systematized identity




    ...
WHAT ABOUT IDENTITY?
      Repercussions of culture and media convergence on organizational systematized identity




Klei...
WHAT ABOUT IDENTITY?
     Repercussions of culture and media convergence on organizational systematized identity




Klein...
WHAT ABOUT IDENTITY?
      Repercussions of culture and media convergence on organizational systematized identity




Klei...
WHAT ABOUT IDENTITY?
      Repercussions of culture and media convergence on organizational systematized identity




Klei...
WHAT ABOUT IDENTITY?
      Repercussions of culture and media convergence on organizational systematized identity




Klei...
WHAT ABOUT IDENTITY?
      Repercussions of culture and media convergence on organizational systematized identity




Klei...
Jenkins, H. 2006. Convergence culture:
Aaker, D. A. 2004. Leveraging the Corporate                  where old and new medi...
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Apresentacao CCM [Catarina Lélis]

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  • Apresentacao CCM [Catarina Lélis]

    1. 1. WHAT ABOUT IDENTITY? Repercussions of convergence on organizational systematized identity Catarina Lélis [lelis@ua.pt] Doutoramento em Informação e Comunicação em Plataformas Digitais (FLUP + DECA-UA)
    2. 2. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity Every organization has its own identity, which can serve as a force to promote change or, on the contrary, to fight change, depending on members involvement. Convergence is a type of change through innovation.
    3. 3. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity Convergence may have repercussions on organizational claims and identity vehicles, namely on the following three events: Fusions and Participatory Kleinrock’s alliances culture vision Multiplicity of identities Produsage of New identity identity vehicles vehicles
    4. 4. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity What Where identity How What for Systematized identity represents the management of intangible identity aiming its explicit manifestation
    5. 5. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity What Where identity Heritages Competences Culture Routines How What for Systematized identity represents the management of intangible identity aiming its explicit manifestation
    6. 6. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity What Where identity Heritages Competences Climate Culture Beliefs Mission Routines Behaviors How What for Systematized identity represents the management of intangible identity aiming its explicit manifestation
    7. 7. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity What Where identity Heritages Competences Climate Culture Beliefs Mission Routines Behaviors Cohesion Differentiation How Belonging Loyalty Sharing What for Systematized identity represents the management of intangible identity aiming its explicit manifestation
    8. 8. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity What Where identity Heritages Competences Climate Culture Beliefs Mission Routines Behaviors Communication Cohesion Differentiation How Belonging Loyalty Sharing What for Systematized identity represents the management of intangible identity aiming its explicit manifestation
    9. 9. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity Fusions and alliances Cultures imposing beliefs and values Multiple identities: divergent cultures and styles +x-÷ =
    10. 10. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity Fusions and alliances Knowledge Convergence Transdisciplinarity Cultural Convergence Different Business Model Professional Convergence One Man Show
    11. 11. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity Fusions and alliances A leader should assume the role of identity entrepreneur
    12. 12. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity Participatory culture Content users are no longer in a remote place far from producers - they are produsers Systematized identity contents produsage by organizational members ®
    13. 13. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity Participatory culture Intervenient Convergence Identity appropriation
    14. 14. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity Participatory culture Identity standards manual should be reinvented adapting to participation
    15. 15. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity Participatory culture Identity standards manual should be reinvented adapting to participation
    16. 16. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity Kleinrock’s vision implemented in organizations Lack of contact with traditional identity holders/vehicles In Smart Spaces new identity holders/vehicles will be necessary
    17. 17. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity Kleinrock’s vision implemented in organizations Technological Convergence Access Convergence Agnostic access to network Application Convergence Agnostic access to network
    18. 18. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity Kleinrock’s vision implemented in organizations Aggregator able to unite into a coherent interface all technological resources global workers need
    19. 19. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity Kleinrock’s vision implemented in organizations Aggregator able to unite into a coherent interface all technological resources global workers need
    20. 20. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity Kleinrock’s vision implemented in organizations Aggregator able to unite into a coherent interface all technological resources global workers need, disseminating organizational claims by means of systematized identity
    21. 21. WHAT ABOUT IDENTITY? Repercussions of culture and media convergence on organizational systematized identity Kleinrock’s vision implemented in organizations Aggregator able to unite into a coherent interface all technological resources global workers need, disseminating organizational claims by means of systematized identity
    22. 22. Jenkins, H. 2006. Convergence culture: Aaker, D. A. 2004. Leveraging the Corporate where old and new media collide. New Brand. California Management Review, York: New York University Press. 46(3). Kalyvas, A. 2003. Feet of clay? Reflections on Abraham, R. 2000. Organizational cynicism: Hardt and Negri’s Empire. Constellations, bases and consequences. Genetic, Social and 10(2): 263-279. General Psychology Monographs, 126(3): Kane, A. A., Argote, L., & Levine, J. M. 2005. 269-292. Knowledge transfer between groups via Alcalá, M. A. 2003. Reputación Corporativa - personnel rotation: effects of social identity Fundamentos conceptuales. Madrid: Deloitte & and knowledge quality. Organizational Touche. Behavior and Human Decision Processes, 96(1): 56-71. Balmer, J. M. T., & Greyser, S. A. 2002. Managing Kleinrock, L. 2003. An Internet Vision: the THANK the Multiple Identities of the Corporation. invisible global infrastructure. Ad Hoc California Management Review, 44(3): Networks, 1: 3-11. 72-86. Banks, J., & Deuze, M. 2009. Co-creative labour. Kranenburg, R. 2008. The Internet of Things - International Journal of Cultural A critique of ambient technology and the all- Studies, 12(5): 419-431. seeing network of RFID. In G. Lovink, & S. Niederer (Eds.). Amsterdam: Institute of Brandão, E. P., & Carvalho, B. 2002. Imagem Network Cultures. YOU! Corporativa: o marketing da ilusão. Manucci, M. 2005. Gestionar la Brasília: Editora Atlas. incertidumbre, Complejidad, Estrategia y Collins, J., & Porras, J. 1998. Building your Horizonte predictivo, Técnica Company's Vision, Harvard Business Review Administrativa,Vol. 4. Buenos Aires. on Change. Boston: Harvard Business School Olins, W. 1990. Corporate identity: Press. making business strateg y visible Dowling, G. 2001. Creating Corporate through design. Boston: Harvard Business Reputations – Identity, Image, and School Press. Performance. New York: Oxford University Pérez, J. V. 2006. La Cultura Corporativa. In A. Press. R. d. I. y. Análisis (Ed.): www.ucv.edu.pe/2006/ Fernback, J. 2007. Beyond the diluted publicaciones/avancemos.pdf: consultado a community concept: a symbolic interactionist 17/05/2006. perspective on online social relations. New Reicher, S., Haslam, S. A., & Hopkins, N. 2005. Media Society, 9(1): 49–69. Social identity and the dynamics of Ferres, N., & Connell, J. 2004. Emotional leadership: Leaders and followers as intelligence in leaders: an antidote for cynicism collaborative agents in the transformation of t ow ards c ha ng e ? Strategic Cha nge , social reality. The Leadership Quarterly, 13(March-April): 61-71. 16: 547-568. Goss, T., Pascale, R., & Athos, A. 1998. The Reichers, A. E., Wanous, J. P., & Austin, J. T. Reinvention Roller Coaster - Risking the 1997. Understanding and managing cynicism Present for a Powerful Future, Harvard about organizational change. Academy of Business Review on Change. Boston: Management Executive, 11: 48-59. Harvard Business School Press. Scolari, C. 2009. Mapping conversations Hacklin, F., Marxt, C., & Fahrni, F. 2009. about new media: the theoretical field of Coevolutionary cycles of convergence: An digital communication. New Media & extrapolation from the ICT industr y. Society, 11(6): 943-964. Technological Forecasting & Social Simões, C., Dibb, S., & Fisk, R. P. 2005. Change, 76: 723-736. Managing Corporate Identity: An Internal Harrison, T., & Barthel, B. 2009. Wielding new Perspective. Journal of the Academy of media in Web 2.0: exploring the history of Marketing Science, 33(2): 153. engagement with the collaborative construction TalebiFard, P., Wong, T., & Leung, V. 2009. of media products. New Media & Society, Access and service convergence over the 11(1-2): 155-178. mobile internet – A survey. Computer Iedema, R., Rhodes, C., & Scheeres, H. 2005. Networks, (article in press). Presencing identity: organizational change and Talevski, A., Chang, E., & Dillon, T. 2008. immaterial labor. Journal of Organizational Overview of a Media Convergence Centre Change Management, 18(4): 327-337. (MC2), Second IEEE International Jarvenpaa, S. L., & Staples, D. S. 2001. Exploring Conference on Digital Ecosystems and perceptions of organizational ownership of Technologies. Phitsanulok, Thailand. information and expertise. Journal of Thoman, E., & Jolls, T. 2004. Media Literacy— Management Information Systems, 18(1): A National Priority for a Changing World. 151-183. American Behavioral Scientist, 48(1): 18-29.
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