Your SlideShare is downloading. ×
23 05 2011 skype_call
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

23 05 2011 skype_call

135

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
135
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Today/ 23_05_2011: / 10 min introduction of Addikt, your team and the business aspirations / 5 min introduction on my background and experience / 15 min presentation on what I could bring to Addikt / 15 min Q&A on the above 1
  • 2. Now/: / 10 min introduction of Addikt, your team and the business aspirations / 5 min introduction on my background and experience / 15 min presentation on what I could bring to Addikt / 15 min Q&A on the above 2
  • 3. 3
  • 4. Now/: / 10 min introduction of Addikt, your team and the business aspirations / 5 min introduction on my background and experience / 15 min presentation on what I could bring to Addikt / 15 min Q&A on the above 4
  • 5. Places where I have lived 5
  • 6. What I am currently doing /Brand Manager at Futureproof Marketing : Responsible for the rebrand strategy and roll out for Enterprise Inns PLC. (UKs second-biggest pub owner) : Responsible for developing the brand strategy for the International launch of Chinggis Khan Vodka. (Uber Premium Vodka a part of the APU capital group) 6
  • 7. and before this (& in London) I was /Marketing Consultant for HomeAway : Responsible for developing the penetration strategy for the Portuguese market : Responsible for Strategizing Creative Onsite Marketing Campaigns to promote HomeAway to the relevant Portuguese market segments. 7
  • 8. and before this (& in London) I was/New Business Developer for The Brand Union: Planned and Developed the New Business Strategy including branding direction and new business marketing campaigns.: Repositioned The Brand Union towards retail, B2B and the sports industry. Developed impactful, creative and effectiveproposals and pitches based on market research and prospecting.: Created innovative new business approach strategies, customizing all tactics and solutions to align TBU business strategyand vision with potential new clients and industries. (For example Ferrero Group example attached) 8
  • 9. 3 Things that inspire me/… 9
  • 10. 1/ Movement 10
  • 11. 11
  • 12. 12
  • 13. Step #2Step #1 Step #3 2/ Design Step #5 13Step #4
  • 14. 14
  • 15. 15
  • 16. 3/ People 16
  • 17. 17
  • 18. 18
  • 19. Now/: / 10 min introduction of Addikt, your team and the business aspirations / 5 min introduction on my background and experience / 15 min presentation on what I could bring to Addikt / 15 min. Q&A on the above 19
  • 20. Lets Assume the following/ 20
  • 21. /Addikt is looking to expand into the UK market. …AND 21
  • 22. 1/ These are Addikt’s 5 target audiences(*) Branding, Design, Advertising and Marketing Agencies(*) Event Design Agencies(*) Marketing Departments(*) Museums and Exhibition Curators(*) Fashion Houses 22
  • 23. /For the purpose of the exercise I’ll focus on : 23
  • 24. (*) Branding, Design, Advertisingand Marketing Agencies   24
  • 25. /How we could ignite the market penetration strategy 25
  • 26. 2/These could be Addikt’s Strategic Drivers:- Creative Currency : Develop a fresh positioning in the UK creative industry.- Authentic Connectivity : Develop a new type of agency changing the way brands connect with their audience.- Immediate Stature : Be on the TOP 5 list of visual production/ creative thinking agencies. 26
  • 27. 3/This is how I could support Addikt :1: Create a database of key targets from relevant market experience and prospecting.2: Connect, Engage and Sustain the target through customized new business campaigns and approach tactics.3: Develop show casing and promote thought leadership pieces to increase brand awareness. 27
  • 28. Now/: / 10 min introduction of Addikt, your team and the business aspirations / 5 min introduction on my background and experience / 15 min presentation on what I could bring to Addikt / 15 min Q&A on the above 28
  • 29. / 15 min. Q&A 29
  • 30. Today/ 23_05_2011: / 10 min introduction of Addikt, your team and the business aspirations / 5 min introduction on my background and experience / 15 min presentation on what I could bring to Addikt / 15 min Q&A on the above 30

×