23 05 2011 skype_call

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23 05 2011 skype_call

  1. 1. Today/ 23_05_2011: / 10 min introduction of Addikt, your team and the business aspirations / 5 min introduction on my background and experience / 15 min presentation on what I could bring to Addikt / 15 min Q&A on the above 1
  2. 2. Now/: / 10 min introduction of Addikt, your team and the business aspirations / 5 min introduction on my background and experience / 15 min presentation on what I could bring to Addikt / 15 min Q&A on the above 2
  3. 3. 3
  4. 4. Now/: / 10 min introduction of Addikt, your team and the business aspirations / 5 min introduction on my background and experience / 15 min presentation on what I could bring to Addikt / 15 min Q&A on the above 4
  5. 5. Places where I have lived 5
  6. 6. What I am currently doing /Brand Manager at Futureproof Marketing : Responsible for the rebrand strategy and roll out for Enterprise Inns PLC. (UKs second-biggest pub owner) : Responsible for developing the brand strategy for the International launch of Chinggis Khan Vodka. (Uber Premium Vodka a part of the APU capital group) 6
  7. 7. and before this (& in London) I was /Marketing Consultant for HomeAway : Responsible for developing the penetration strategy for the Portuguese market : Responsible for Strategizing Creative Onsite Marketing Campaigns to promote HomeAway to the relevant Portuguese market segments. 7
  8. 8. and before this (& in London) I was/New Business Developer for The Brand Union: Planned and Developed the New Business Strategy including branding direction and new business marketing campaigns.: Repositioned The Brand Union towards retail, B2B and the sports industry. Developed impactful, creative and effectiveproposals and pitches based on market research and prospecting.: Created innovative new business approach strategies, customizing all tactics and solutions to align TBU business strategyand vision with potential new clients and industries. (For example Ferrero Group example attached) 8
  9. 9. 3 Things that inspire me/… 9
  10. 10. 1/ Movement 10
  11. 11. 11
  12. 12. 12
  13. 13. Step #2Step #1 Step #3 2/ Design Step #5 13Step #4
  14. 14. 14
  15. 15. 15
  16. 16. 3/ People 16
  17. 17. 17
  18. 18. 18
  19. 19. Now/: / 10 min introduction of Addikt, your team and the business aspirations / 5 min introduction on my background and experience / 15 min presentation on what I could bring to Addikt / 15 min. Q&A on the above 19
  20. 20. Lets Assume the following/ 20
  21. 21. /Addikt is looking to expand into the UK market. …AND 21
  22. 22. 1/ These are Addikt’s 5 target audiences(*) Branding, Design, Advertising and Marketing Agencies(*) Event Design Agencies(*) Marketing Departments(*) Museums and Exhibition Curators(*) Fashion Houses 22
  23. 23. /For the purpose of the exercise I’ll focus on : 23
  24. 24. (*) Branding, Design, Advertisingand Marketing Agencies   24
  25. 25. /How we could ignite the market penetration strategy 25
  26. 26. 2/These could be Addikt’s Strategic Drivers:- Creative Currency : Develop a fresh positioning in the UK creative industry.- Authentic Connectivity : Develop a new type of agency changing the way brands connect with their audience.- Immediate Stature : Be on the TOP 5 list of visual production/ creative thinking agencies. 26
  27. 27. 3/This is how I could support Addikt :1: Create a database of key targets from relevant market experience and prospecting.2: Connect, Engage and Sustain the target through customized new business campaigns and approach tactics.3: Develop show casing and promote thought leadership pieces to increase brand awareness. 27
  28. 28. Now/: / 10 min introduction of Addikt, your team and the business aspirations / 5 min introduction on my background and experience / 15 min presentation on what I could bring to Addikt / 15 min Q&A on the above 28
  29. 29. / 15 min. Q&A 29
  30. 30. Today/ 23_05_2011: / 10 min introduction of Addikt, your team and the business aspirations / 5 min introduction on my background and experience / 15 min presentation on what I could bring to Addikt / 15 min Q&A on the above 30

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