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This whitepaper is intended for the marketing or advertising professional who has heard about
“modular media technologies” (e.g., widgets, RSS, and Vortexes) and wants to learn more
about how they can be effectively deployed in a strategic marketing program. After reading
the white paper, you will have a solid understanding of the consumer trends behind Web
content portability, the benefits and drawbacks of various portable Web technologies, and the
knowledge foundation for developing a strategic approach to pursuing Web content portability
for your brand.