Dr Noel Cass – Lancaster
Liz Horn – LESS
Developed economies, with just 20% of the world population, are
responsible for almost 80% of the life-cycle impacts of consumption. The
challenge for developed economies is therefore, to do more with less.
[Tucker et al, 2008]
[Annie Leonard, The Story of Stuff]
Pathological consumption has become so
normalised that we scarcely notice it.
Children growing up in the UK are
the most pressured, unhappy and
commercially vulnerable in the
GAMING FOR GOOD
When we are playing games, we are
tapping into our best qualities, our ability
to be motivated, to be optimistic, to
collaborate with others, to be resilient in
the face of failure.
Dr Jane McGonigal , Institute for the Future
= Super-Empowered Hopeful Individuals
LESS IS MORE – GAME IDEAS
Create a cross-platform game that crosses the digital - real world barrier
to create communal sustainable action.
Players will co-design, curate and moderate the game by setting
sustainable challenges and providing rewards.
Mixture of individual and group activities & rewards to test what
motivates different people to act.
Rewards in-line with sustainable ethos of the game –
leaderboards, PBs, real-life community rewards e.g. Freeshop or Swap
Shop items, BARTER points.
CITIZEN LED RESEARCH
How to successfully
How do end-users shape the
meaning and development of
Jeongwon Ji’s electronic designs made of
Chinese mitten crab bioplastic
PROOF OF CONCEPT
• FOCUS GROUPS
With LMC students & Senior
Group at Lancaster University.
• CREATIVE GATHERINGS
Picking brains of local
artists, designers, doers, illustrators,
hackers, gamers, innovators &
• PARTICIPATORY DESIGN WORKSHOP
To creatively explore design ideas for the game. What is possible?
• Q-SORT ACTIVITY
To identify clusters of attitudes towards pro-environmental behaviours.
• ONLINE SURVEY
To collect public views on our ideas about the game and how people might be
engaged through it to take action.
PROOF OF CONCEPT cont.
• TRIAL OF THE GAME - Spring 2014
To run a test of different types of
To get feedback following the trial.
& Play the Game:
• Catalyst Website –
• Facebook Group/Less is More
• Less is More Blog coming Jan
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