Life after Graduation
Engaging Alumni in University
Development
Ioana Mureşan, Alumni Association
Cătălina Amihăiesi, Fund...
Presentation Outline
Interest for alumni engagement &
current actions of public universities
Babeş – Bolyai Alumni:
• av...
National focus on graduate
employability
European funds used at national level
to measure graduates’ employability
throug...
Out of 50 Romanian public
universities...
 35 have no special section for/about
graduates on their website
 9 have some ...
Forget me not: alumni do come
back
informal alumni groups using social
media
occasional visits to faculties and
former t...
What can alumni offer?
 Time – volunteer for
faculty programmes
 Talent – course
feedback, career
counselling
 Treasure...
Myths &
excuses
 no alumni culture
 no giving culture
 alumni too busy,
too far, not
interested
 no money for
educatio...
Objectives
 from 300 to 3000 members (1 year time)
 awareness and internal support from
faculties – at least 3 alumni ne...
Projects
alumni mentoring
webinars
alumni activities and clubs
communication plan (offline and
online)
Alumni Mentoring
matching a student and a graduate to
achieve some of the student’s
professional objectives
pilot editio...
Webinars
5 online seminars
5 alumni speakers
Over 80 student & young alumni
participants
General themes that engage a ...
Communication plan
 Easy reachable for UBB graduates from
all around the world – user friendly
website
 Relevant basic r...
Communication plan (2)
 http://alumni.ubbcluj.ro – open source
CMS & open source apps
 Facebook & LinkedIn groups – more...
Alumni activities & clubs
 Don’t assume – test!
 Start from current faculty activities
around the university
 Help alum...
Conclusions
Never take anything for granted – test!
Use every resource at hand (open
licenses, open communities,
recipro...
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Life after graduation

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Life after graduation

  1. 1. Life after Graduation Engaging Alumni in University Development Ioana Mureşan, Alumni Association Cătălina Amihăiesi, Fund Raising Office Babeş – Bolyai University, Danube Rectors’ Conference – Cluj, November 2010
  2. 2. Presentation Outline Interest for alumni engagement & current actions of public universities Babeş – Bolyai Alumni: • available resources • objectives • projects • communication plan Conclusions
  3. 3. National focus on graduate employability European funds used at national level to measure graduates’ employability through a national survey conducted by the Executive Agency for Higher Education and Research Funding (UEFISCSU) Current focus on employability only
  4. 4. Out of 50 Romanian public universities...  35 have no special section for/about graduates on their website  9 have some dedicated section, but no relevant/updated content  4 have a dedicated section (including membership) with more activities and news  2 have dedicated sections, updated and relevant content for their graduates Source: Authors’ own research, October 2010
  5. 5. Forget me not: alumni do come back informal alumni groups using social media occasional visits to faculties and former teachers alumni reunions (often without the faculties’ contribution) voluntary course evaluation & feedback
  6. 6. What can alumni offer?  Time – volunteer for faculty programmes  Talent – course feedback, career counselling  Treasure – donate for faculty programmes employability Time Talent Treasure
  7. 7. Myths & excuses  no alumni culture  no giving culture  alumni too busy, too far, not interested  no money for education  too expensive to engage alumni  informal online groups  willingness to give  reunions  student organizations  alumni’s role in course evaluations and curricula improvement Facts & opportunities
  8. 8. Objectives  from 300 to 3000 members (1 year time)  awareness and internal support from faculties – at least 3 alumni networks started at faculty level  run a first fundraising campaign  helping faculties create alumni networks  develop projects that best suit our needs and current resources, based on voluntary implication, reciprocity and common interests  alumni + students = long – term relationship
  9. 9. Projects alumni mentoring webinars alumni activities and clubs communication plan (offline and online)
  10. 10. Alumni Mentoring matching a student and a graduate to achieve some of the student’s professional objectives pilot edition – involved one faculty and 12 mentor-mentee pairs over a three – month period with good results current edition: dedicated domain, web platform, partners
  11. 11. Webinars 5 online seminars 5 alumni speakers Over 80 student & young alumni participants General themes that engage a large number of graduates Graduates from all over the world can easily contribute
  12. 12. Communication plan  Easy reachable for UBB graduates from all around the world – user friendly website  Relevant basic resources available for immediate use – contact information&structure, news about faculties, other graduates  Go where our graduates are (Facebook, LinkedIn)
  13. 13. Communication plan (2)  http://alumni.ubbcluj.ro – open source CMS & open source apps  Facebook & LinkedIn groups – more than 2800 members, average number of 30 new members/week  E-newsletters (faculty driven)
  14. 14. Alumni activities & clubs  Don’t assume – test!  Start from current faculty activities around the university  Help alumni find what best suits them, at no extra costs for the university  Provide every graduate with an online activity calendar at his/her disposal  May start from lecture clubs and end up having hiking clubs
  15. 15. Conclusions Never take anything for granted – test! Use every resource at hand (open licenses, open communities, reciprocity) Creatively engage alumni resources to improve current university services and develop new ones – start small, with on-hand resources

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