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LinkedIn Personal Branding and Networking
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LinkedIn Personal Branding and Networking


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This short presentation is for people who are new to personal branding through professional/social networks.

This short presentation is for people who are new to personal branding through professional/social networks.

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  • Hi I am Cat Coughran, President of Synergist Group as Marketing a Sales consulting firm specializing in new media. I have put together this presentation for my clients and colleagues to help the develop their own personal, professional brand and how to promote themselves on-line through professional and social networks. LinkedIn is my favorite professional social network, so I will use it as my example, but these simple guidelines can work for all your social networks.
  • Transcript

    • 1. Developing Your Personal Professional Online Brand
    • 2. In the good old days, marketing spread the word about how great your company was and sales repeated the benefits. But now your target customer has the power to search things out for themselves including your competition…
    • 3. The Rules of Marketing and Sales have Changed Drastically
      • These new rules make it increasingly important for you to:
        • Have a personal professional brand.
        • To promote yourself through on-line networks.
      Now it is vitally important that you begin to brand yourself and begin to use on-line networking as serious marketing and sales tool.
    • 4. Review Your Competition and Benchmarks
      • Spend sometime and research your competition. See what they are doing.
      • Look at companies or other professionals that you admire. See how they are positioning themselves.
      • Think about how you want to position yourself and your company.
      • What is it about your personal professional brand that will make you stand out?
    • 5. Setting Your Goals and Intentions
      • The key reasons for creating your professional social network profile. For example, my goals are:
          • To establish connections that will help further my business objectives.
          • Connect with groups and associations that will provide leads for new business and educational opportunities in my field.
          • To establish an online personal brand identity that enables me to follow up with leads gathered from other networking activities.
          • Stay connected to my professional network and provide for them meaningful leads and referrals.
    • 6. Creating Your Personal Brand
      • Your professional personal brand starts with:
          • Your Profile Picture.
          • Your Complete Profile .
          • 3. Connect to Your Company Page .
          • 4. List the Organizations You Are Involved/Members With .
          • 5. Make Your Profile Public .
          • 6. Update/Create Your Personal URL.
    • 7. Expand Your Network
      • To expand your network, you can do the following:
          • 1. Upload Your Address Book . By uploading your address book, you can easily double your connections.
          • 2. Search For Colleagues . Searching for your colleagues and previous customers will allow you to not only expand your network and connections, but attain beneficial recommendations.
          • 3. Search For Members of Groups or Organizations You Belong To . In order to connect to these organizations, you must have them listed in your profile.
          • Join LinkedIn Groups . Join LinkedIn groups that fit your goals and objectives.
          • Ask for Recommendations . Third party recommendations are essential to building others confidence in you.
      • Once you begin to bring people into your network, look at who they are
      • connected to and ask for introductions to the people within their
      • networks (1 ST level connections) you are interested in familiarizing
      • yourself with.
    • 8. Managing Your Profile
      • Day - to - Day Commitment
      • Professional social networking is active marketing. It requires YOU to actively use it to be successful.
      • Devote 20 to 30 minutes each morning to updating you status, responding to messages, searching and developing your network and participating in LinkedIn Groups discussions.
      • Make sure your LinkedIn in-box is forwarding to your regular e-mail. That way you can respond to personal messages in a timely manner.
      • Don’t be shy about promoting yourself and your business objectives. After all, this is a business network. Don’t be obnoxious, but use the network as it is intended.
    • 9. Using LinkedIn to Respond to Leads
      • After you have created your unique URL, you can send the link out to potential clients to learn more about you, read about your history and experience, and be comfortable with you.
      • • Put your Personal URL on your business card.
      • • When you follow-up on new contacts you have made, send them an e-mail inviting them to learn more about you by going to your LinkedIn Page.
      • • Having third-party recommendations on your page significantly helps increase people’s confidence in you.
    • 10. The Essentials
      • At the very least you must have:
          • 1. A Profile Picture
          • A Profile that includes: Objectives, Related Experience,
          • Personalized URL, Public Profile
          • 3. Dedication to managing your online brand