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An introduction to custom news marketing from Castleford Media Pty Ltd. Use our unique and exclusive articles to improve your organic SEO, attract and retain relevant traffic, differentiate your email …

An introduction to custom news marketing from Castleford Media Pty Ltd. Use our unique and exclusive articles to improve your organic SEO, attract and retain relevant traffic, differentiate your email campaigns and leverage the power of social media marketing.

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Transcript

  • 1.  
  • 2. How It Works
  • 3. Custom News = Organic SEO
    • How does Custom News improve Organic SEO?
    • Articles are unique and exclusive to each website.
      • Search engines love unique content
    • Articles are written to topics that are relevant to audience searches
      • Search Engines require relevance in order to trust your site.
    • Articles are written to your SEO keyword strategy.
      • Articles matching keyword searches generate relevant traffic
  • 4. Custom News = Keyword Progression
    • The editorial brief defines keywords to be included in the articles.
    • Writers are trained to seamlessly include keywords and key-phrases in articles.
    • Keyword heavy articles are cached by search engines.
    • Keyword position in Search Engine Results Page will improve over time.
    • Search Engine users find articles when searching for keywords or key phrases.
  • 5. Custom News = Inbound Links
    • Search Engines value inbound link volume and quality.
    • Inbound links constitute one website voting for another.
    • Articles and content are ‘link bait’.
    • Articles in RSS directories get links.
    • Google news brings links.
    • Article Marketing from third party websites increases links.
  • 6. Engaging Audiences | Driving Repeat Traffic
    • Email Marketing
    • Populate newsletters with custom news.
    • Engage directly and regularly.
    • Link traffic back to the website.
    • RSS Marketing
    • Share content from the website
    • Drive traffic back to the website.
    • Generate inbound links.
  • 7. Leveraging the power of Social Media
    • Establish a presence on Twitter and Facebook .
    • Use our content to engage your followers and fans.
    • Drive traffic back to your site and build your brand.
  • 8. Contact us for more information
    • castleford.com.au/contact
    • twitter.com/castlefordmedia
    • facebook.com/castlefordmedia
    • (02) 8011 4657