Mobile@VRT
Lessons Learned
Lode Nachtergaele
VRT-Medialab
aka cast42
Foto: Jimmy Kets

Why mobile ?

Mobile & Broadcast
• September 2000 : Bracke & Crabé
• Januari 2001 : Sportpersoonlijkheid van het jaar
• 2003: De nationale test
• 2005: “De thuisploeg”

2006 Sporza Tour Live

Mobile gaming

Mobiele spelconsoles
80.000.000 Nintendo DS
60.000.000
GBA
40.000.000
PSP
20.000.000
4 Jaar Tijd

2007 : Emma on TV & PSP
•Genre: Telenovela ‘with a who donnit
storyline’:
•103 x 21 minutes
•Channel: één (one – first
channel VRT)
•Transmission: 4X per week Monday up to Thursday 21.45u
•24% shares.
•7.7/10 appreciations.

Emma on PSP
• every episode ± 4000x downloaded
• 5% directly on PSP
• 4 Terrabytes served
• 1 episode < 32 Megabyte ≈ 2 minutes waiting

IBBT MADUF

Mobile market
Devices Network
Users Content

Source: http://www.appleinsider.com/articles/09/08/21/canalys_iphone_outsold_all_windows_mobile_phones_in_q2_2009.html

Market Share: Gartner
prediction 2012
2009 2012
50,0
45
37,5 39
25,0
12,5 15 14 13
13 13
8
5
0 2
Symbian Android Iphone Win Mob RIM

Mobile market
Devices Network
Users Content

Belgium networks end 2008

Belgium networks Q2 2009
Proximus Mobistar

Subscriptions influence usage!

Mobile market
Devices Network
Users Content

What works ?

Mobile usage July 2008

VRT on iphone Q2 2008

Multichannel distribution
HTML
Drupal, WP, Blogger, ...

Deredactie webapplication

Multichannel distribution
Drupal, WP, Blogger, ...

1,6% pageviews op
nieuwsstroom

2 tire communication
www.deredactie.be m.beta.deredactie.be

Steady Growth

bbc.co.uk/mobile

bbc.co.uk/mobile

bbc.co.uk/iplayer

Mobile market
Devices Network
Users Content

User satisfaction granted with
Iphone, Palm Pre & Android
70/100
77/100
83/100 66/100
77/100

Top 1-5 mobile sites NL
m.nu.nl google.com m.buienrader.nl m.hyves.nl live.com

Top 5-10 mobile sites NL
9292.nl telegraaf.nl gmail.com ns.nl m.nos.nl

Mobile apps in NL top 10

Back to the future: Teletext
• Teletekst has a high rating : 7.1
• Almost 65% would miss the service
• Bijna 65% van de ondervraagden zou
de dienst erg missen als die niet meer
zou bestaan.
• 13 - 19 jaar old are the most frequent
users
Source: Intomart/Gfk for RTL en SBS

Deredactie & Sporza
mobiel
ieu ws
SM Sn
425
ar 3 ng
na
on tva
en
de URL