SEO Web Model

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A simple view of the need for and matters affecting search engine optimization.

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SEO Web Model

  1. 1. Search Engine Marketing
  2. 2. Online <ul><li>UK most active online population in Europe </li></ul><ul><ul><li>21 million logging on daily </li></ul></ul><ul><ul><li>72% make purchases </li></ul></ul><ul><ul><li>But…………………………. </li></ul></ul>
  3. 3. Online <ul><li>Recent survey has shown that: </li></ul><ul><ul><li>23% of websites have not been updated since launch </li></ul></ul><ul><ul><li>the average age of a website is four years </li></ul></ul><ul><ul><li>only 8% had an e-commerce element to their sites </li></ul></ul><ul><ul><li>25% of companies had no way of tracking their site </li></ul></ul><ul><ul><li>38% had no budget at all for website updates </li></ul></ul><ul><ul><li>for those with budget annual spend was around £250 </li></ul></ul>
  4. 4. Search engine optimization <ul><li>Improving: </li></ul><ul><ul><li>the amount of traffic </li></ul></ul><ul><ul><li>the quality of traffic </li></ul></ul><ul><ul><li>by ranking high in the search results </li></ul></ul><ul><ul><li>for search phrases actually used </li></ul></ul><ul><ul><li>that will produce the result you want </li></ul></ul>
  5. 5. How do people act? Find Search engines 80% SEO PPC Decide Information Act Bookmark Buy Return Entertainment Design Interactivity Ease Navigation Accessibility Trust Search engines Your site
  6. 6. Some SEO factors <ul><li>Some technical factors </li></ul><ul><ul><li>Infrastructure </li></ul></ul><ul><ul><li>Architecture </li></ul></ul><ul><ul><li>Short plain English URLs </li></ul></ul><ul><ul><li>CSS </li></ul></ul><ul><ul><li>Calling in scripts </li></ul></ul><ul><ul><li>Navigation code </li></ul></ul><ul><ul><li>Broken links </li></ul></ul><ul><ul><li>Hosting </li></ul></ul><ul><li>Some on page factors </li></ul><ul><ul><li>Great content </li></ul></ul><ul><ul><li>Good copy </li></ul></ul><ul><ul><li>Titles </li></ul></ul><ul><ul><li>Metatags </li></ul></ul><ul><ul><li>Navigation simplicity </li></ul></ul><ul><ul><li>Properly researched keywords </li></ul></ul><ul><ul><li>Update frequency </li></ul></ul><ul><ul><li>Headlines tags </li></ul></ul><ul><ul><li>Uniqueness of content </li></ul></ul><ul><ul><li>Spelling </li></ul></ul><ul><ul><li>No duplicate content </li></ul></ul><ul><ul><li>Anchor texts </li></ul></ul><ul><ul><li>Alt tags </li></ul></ul><ul><ul><li>Page size </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><li>Some off page factors </li></ul><ul><ul><li>Index visibility – site maps </li></ul></ul><ul><ul><li>Link popularity </li></ul></ul><ul><ul><li>Site age </li></ul></ul><ul><ul><li>Document age </li></ul></ul><ul><ul><li>Use of detailed analytics </li></ul></ul>
  7. 7. Measurement <ul><li>Measure success or failure </li></ul><ul><li>Anywhere else you don’t do that? </li></ul><ul><li>Show where you need to improve </li></ul>
  8. 8. Search Engine Marketing

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