Design Criticism and the Creative Process
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Design Criticism and the Creative Process

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A presentation of Design Criticism and the Creative Process, originally published on A List Apart, for Ignite Toronto on February 10, 2011. The slides are Pechu Kucha style, meant to be onscreen for ...

A presentation of Design Criticism and the Creative Process, originally published on A List Apart, for Ignite Toronto on February 10, 2011. The slides are Pechu Kucha style, meant to be onscreen for 15 seconds before automatically advancing to the next slide. I discuss how to improve critiques and get more out of them. Read the original article here: http://www.alistapart.com/articles/design-criticism-creative-process/

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  • Full Name Full Name Comment goes here.
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  • @PradeepChandrasiri You can download it right from this page, on the grey bar just above the slides where it says 'email' and 'favorite'.
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  • Good ! Can i download Its?
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  • Simple and clear-cut layout, with basic principles on collaborative working, the importance of good criticism and feedback goals.
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Design Criticism and the Creative Process Presentation Transcript

  • 1. Design Criticism and theCreative Process Cassie McDaniel / @cassiemc
  • 2. To avoid criticism:says Elbert Hubbard, American writer
  • 3. Good criticism guides good design photo by JMRosenfeld
  • 4. Bad criticism impedes good design photo by JMRosenfeld
  • 5. The ideal design processBlank Objectivepage
  • 6. The realistic design processBlank Objectivepage
  • 7. The solution FeedbackBlank Objectivepage
  • 8. ! Difficult feedback
  • 9. ! Subjective criticism
  • 10. Establish clear, measurable goals.
  • 11. ! Lack of clarity
  • 12. Speak clearly(Most people don’t)
  • 13. ! Micromanagement Make that headline 2pt sizes bigger. 3pt smaller bigger
  • 14. Focus on the problem, not the solution.
  • 15. ! Design apathy It looks fine. Let’s go with it.
  • 16. Talk about your rationale.
  • 17. ! Too much negativity mood imagery colors layout type buttons hair
  • 18. Criticism is negotiable.
  • 19. The better wecommunicate,The less we needto negotiate.
  • 20. @cassiemc“Design Criticism and the Creative Process” Full article on www.alistapart.com www.cassiemcdaniel.com