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The Business of Blogging.Cassie Boorn & Jessica Gottlieb
The Many Ways to Work     with Brands
Product Reviews
Editorial
Press Junkets
Sponsored Posts
Spokespeople
Integrated Campaigns
Advertising
Myths• If a brand “doesn’t have budget” they  must not want to work with you• If you write about a brand for free, you  wi...
Creating a Strategy for Your             Blog• How much money do you want to  make?• What kind of brands do you want to  w...
Finding Contacts• Conferences• Google• Twitter
Understand who you are talking             to•   PR•   Advertising•   In-house•   Blogger network
How Brands Plan Programs•   Create a plan•   Sell it In•   Activate it•   All about incremental money
Pitching Brands• How to
What to charge• Deciding what to charge• Negotiating a rate
Creating a Sponsorship        Deck
Why do you need one?• Show you are professional• Stay top of mind
Title Page
Jessica@JessicaGottlieb.com        818.486.9363
About Page
Jessica Gottlieb is a Los Angeles based award-winning blogger,writer and speaker. She has been featured on NPR, Forbes, Th...
In 2008 Cassie Boorn launched herpersonal blog CassieBoorn.com whereshe shares glimpses of her daily life andinsights on s...
Things to rememberYour Bio:• Who are you?• What do you write about?• What makes you different?• What makes you special?You...
bio’s“I lead social innovation at Twitter, Inc. and moonlight as an author,speaker and globe trotter. I wrote Twitter for ...
Stats
Numbers•   Unique visitors•   Page views•   Subscribers•   Bounce rate•   Klout Score•   Twitter•   Facebook•   Youtube•  ...
Momblog.com:                    Email Newsletter:50,000 visits a                     20,000 +    month                    ...
About Mom MagazineTwitter  Mommagazine- 100,000 followers  Sarahwriter- 20,000 followers  Ashleywriter-5,000 followersMont...
Jessica’s TrafficJessicaGottlieb.com has more than a million page views each month.
Jessica’s Reach                           26,000+ Twitter Followers                           1,225 Friends               ...
How We Can Work Together• An outline of how brands can work  with you• Other brands you have worked with• Recommendations
How can we work together?Jessica works with brands to create custom sponsorshipsthat both resonate with Jessica’s audience...
Blog ConferenceTitle sponsorship—100k•      Exclusive lunch sponsor•      Cocktail party sponsor•      Newsletter spotligh...
Blog ConferenceAla Carte:Expo Center Sponsorship--$5kSwag Bag sponsorship--$500                         Insert conference ...
Personal Brand•   Freelance Writing•   Speaking•   Content Creation•   Community management
Contact Me
Contact       Jessica GottliebJessica@JessicaGottlieb.com    15021 Ventura Blvd         Suite 325    Sherman Oaks, CA     ...
Case Studies• Objective• The campaign• Results
Wrap-up Reports•   Objective•   Campaign•   Results•   Key learnings or result
Customize Pitches• Why the brand is a good fit• The idea• Goal
Case Study: Fiat Road TestIn November of 2011 Jessica was asked to drive a GucciFiat for four days.In addition to almost 2...
Sponsorship final
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Transcript of "Sponsorship final"

  1. 1. The Business of Blogging.Cassie Boorn & Jessica Gottlieb
  2. 2. The Many Ways to Work with Brands
  3. 3. Product Reviews
  4. 4. Editorial
  5. 5. Press Junkets
  6. 6. Sponsored Posts
  7. 7. Spokespeople
  8. 8. Integrated Campaigns
  9. 9. Advertising
  10. 10. Myths• If a brand “doesn’t have budget” they must not want to work with you• If you write about a brand for free, you will never get compensated
  11. 11. Creating a Strategy for Your Blog• How much money do you want to make?• What kind of brands do you want to work with?• How do you want to work with them?• How many brands do you want to work with?• How much do you charge?
  12. 12. Finding Contacts• Conferences• Google• Twitter
  13. 13. Understand who you are talking to• PR• Advertising• In-house• Blogger network
  14. 14. How Brands Plan Programs• Create a plan• Sell it In• Activate it• All about incremental money
  15. 15. Pitching Brands• How to
  16. 16. What to charge• Deciding what to charge• Negotiating a rate
  17. 17. Creating a Sponsorship Deck
  18. 18. Why do you need one?• Show you are professional• Stay top of mind
  19. 19. Title Page
  20. 20. Jessica@JessicaGottlieb.com 818.486.9363
  21. 21. About Page
  22. 22. Jessica Gottlieb is a Los Angeles based award-winning blogger,writer and speaker. She has been featured on NPR, Forbes, The NewYork Times, Dr. Phil and many more national media outlets.Jessica is a featured panelist on Momversation and a highly soughtafter speaker. Jessica has spoken at BlogWorld, the 140 conference,Girls in Tech, Social Media Club, Bloggy Bootcamp and more.
  23. 23. In 2008 Cassie Boorn launched herpersonal blog CassieBoorn.com whereshe shares glimpses of her daily life andinsights on social media, Philosophy andany other topics she feels insightful on.In 2010 Cassie launched a project onher blog asking women to write lettersto their twenty-something self. Thisproject landed Cassie on NPR, The NewYork Times and a collection of nationaland regional media outlets. Cassiewrites a weekly column at She Posts onthe business of blogging.
  24. 24. Things to rememberYour Bio:• Who are you?• What do you write about?• What makes you different?• What makes you special?Your Image:• Your image needs to brand ready• Your image needs to be large• Your image needs to be professional
  25. 25. bio’s“I lead social innovation at Twitter, Inc. and moonlight as an author,speaker and globe trotter. I wrote Twitter for Good. I write here aboutbusiness, marketing, and being a force for good -- at Twitter andbeyond.” –Claire Diaz Ortiz“Penelope Trunk founded Brazen Careerist and two other startups. Hercareer advice runs in 200 newspapers. She lives on a farm in Wisconsinand homeschools her sons.” –Penelope Trunk“Im a freelance journalist. Im a Forbes blogger, and Ive written forNewsweek, Details, Harpers Bazaar, Salon, Slate, The Daily Beast,Variety, The LA Weekly, TheAtlantic.com, Esquire.com, and The SanFrancisco Chronicle. In 2008, TIME.com named me one of the bestbloggers of the year. Ive appeared on Politically Incorrect, CNN, andNPR.” –Susannah Breslin
  26. 26. Stats
  27. 27. Numbers• Unique visitors• Page views• Subscribers• Bounce rate• Klout Score• Twitter• Facebook• Youtube• Google +• Interesting search results• Newsletter subscribers• Facebook groups• Other outlets you write for
  28. 28. Momblog.com: Email Newsletter:50,000 visits a 20,000 + month subscribers Screen shot of monthly newsletter Social: Facebook fans/friends: 5,000+ Twitter Followers: 3,000 + Google Page Rank: 5 Influence: Twitter Grader: 100 Klout: 57
  29. 29. About Mom MagazineTwitter Mommagazine- 100,000 followers Sarahwriter- 20,000 followers Ashleywriter-5,000 followersMonthly Visitors200,000Newsletter subscribers32,000
  30. 30. Jessica’s TrafficJessicaGottlieb.com has more than a million page views each month.
  31. 31. Jessica’s Reach 26,000+ Twitter Followers 1,225 Friends 1,055 YouTube Subscribers 17,000+ Circled on Google+Featured on…
  32. 32. How We Can Work Together• An outline of how brands can work with you• Other brands you have worked with• Recommendations
  33. 33. How can we work together?Jessica works with brands to create custom sponsorshipsthat both resonate with Jessica’s audience and allowthe brand to meet their objectives.Suggested partnerships include but are not limited to: – Sponsored posts and/or video – “#Hashtagged” Twitter events – Launch parties – Blogger outreach and gatherings – On site advertising (banner or text ads)Jessica only works with brands she loves. Here are a few past partners:
  34. 34. Blog ConferenceTitle sponsorship—100k• Exclusive lunch sponsor• Cocktail party sponsor• Newsletter spotlight• Sidebar advertising on conference website• Top line branding on conference site and signage• Gift bag inclusion• Expo SpacePresenting sponsorship—75k• Cocktail party sponsor• Newsletter spotlight• Sidebar advertising Insert conference images &• Branding on conference site and signage• Gift bag inclusion logo• Expo spaceOfficial sponsorship—30k• Expo space• Newsletter spotlight• Branding on conference site and signage• Gift bag inclusionCocktail party sponsorship—30k• Cocktail party sponsor• Gift bag inclusion• Branding on conference site and signageSuite sponsor--$15k• Suite sponsor• Gift bag inclusion• Branding on conference site and signage
  35. 35. Blog ConferenceAla Carte:Expo Center Sponsorship--$5kSwag Bag sponsorship--$500 Insert conference images & logo
  36. 36. Personal Brand• Freelance Writing• Speaking• Content Creation• Community management
  37. 37. Contact Me
  38. 38. Contact Jessica GottliebJessica@JessicaGottlieb.com 15021 Ventura Blvd Suite 325 Sherman Oaks, CA 91403 818.486.9363
  39. 39. Case Studies• Objective• The campaign• Results
  40. 40. Wrap-up Reports• Objective• Campaign• Results• Key learnings or result
  41. 41. Customize Pitches• Why the brand is a good fit• The idea• Goal
  42. 42. Case Study: Fiat Road TestIn November of 2011 Jessica was asked to drive a GucciFiat for four days.In addition to almost 20,000 direct clicks on two relatedposts, Jessica’s review is the #1 Google Search for “GucciFiat Review” and in the top 3 results for related searches.The post lived on Jessica’s home page for five days, whichwould account for another 100,000-200,000 page views.The accompanying YouTube video is the fourth Googlevideo result for The term “Gucci Fiat”.Jessica is a online powerhouse with the ability to elevateyour brand .

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