Assignment briefQualification Level 3 Extended Diploma in Creative Media Production – GamesDesignUnit number and titleL3 Unit 4 Creative Media Production Management ProjectL3 Unit 3 Research Techniques for the Creative Media IndustriesL3 Unit 1 Pre-production Techniques for the Creative Media IndustriesStart date 18thFebruary 2013Deadline 24thMay 2013Assessor nameTeamProject Manager: Mandy PaneshAssignment title Final Major Project: Graphic Novel – Hollow QueenName: Cassie CoyneThe purpose of this assignment is for you to:Unit 4 Creative Media Production Management Project1 Be able to originate, develop and research an idea for a media product2 Be able to pitch a proposal for a media product3 Be able to manage a production process to create a media productUnit 3 Research Techniques for the Creative Media Industries1 Understand the nature and purposes of research in the creative media industries2 Be able to apply a range of research methods and techniques3 Be able to present results of researchUnit 1 Pre-production Techniques for the Creative Media Industries1 Understand requirements for a specific media production2 Be able to prepare pre-production documentation for a specific media production3 Be able to apply pre-production planning for a specific media productionScenarioDark Horse publishers have commissioned me to write and illustrate a graphic novel based on an original concept ofmy choice. The genre will be fiction and story will be set in the 1900’s with a surreal, fantastical twist. I will includereal jazz singers in the story that either make an appearance or are more involved in the plot. I have decided themain character will be a young Ella Fitzgerald ‘Queen of Jazz’, before her rise to fame, when she is struggling to be apart of the music industry. The target audience would be comic and graphic novel fans, and jazz and blues music fans.This means that the majority of people who would be interested in my work would probably be wide and varied inage. Once complete the project will be a readable graphic novel of good quality. It will be hand drawn and thenscanned in so the finished pages can be uploaded online as well.
Task 1 – FMP Interview• FMP interview, I will submit for an interview and be asked questions about the project I have chosen tocomplete to establish my understanding of the role pre-production in the media production process,and the purpose of research in the creative media industries (Deadline: Before Half Term)Unit 1P1, M1,D1Unit 3P1, M1,D1Task 2 - Viability• Viability, I will carry out primary and secondary research, including interview or questionnaires andsurfing the internet and collect and study my results. I will define my audience by creating detailedprofiles of specific target markets. I will carry out a study of buyer behaviour and attitude towardsdifferent kinds of graphic novel and comics (hardback, softback, wire binders) I will evaluate currenttrends and the most popular graphic novels, and research into advertising. This will includequantitative research including sales numbers, ratings and views off and online; and also qualitativeresearch of reviews from professionals linked to the business (artists, cover designers, authors, andconceptual artists) and fans. My initial research will include primary and secondary types of research,the primary will be things carried out by myself such as interviews and questionnaires, studies andobservations, phone calls, emails, focus groups and audience panels. My secondary research focused onthe work others have done will include looking online, in books, magazines on websitesUnit 3P2, M2,D2Task 3 – Ideas Generation• Ideas Gen, I will use the research I’ve collected and a wide variety of ideas for my set scenario by usingbrainstorms. I will think over my project and audience I have chosen and explore facts like what isalready out there, what themes I will be following, whether or not my idea is unique. I could carry outresearch in the forms of Mood boards and surveys.Unit 3P2, M2,D2Unit 4P1, M1,D1Task 4 – Idea Development• I will choose my strongest idea and change it into a clear proposal which I will then pitch to my projectmanager. I will show how I am addressing my target audience, how I will deal with any issues orproblems I encounter and afterwards I will be able to refine my ideaUnit 4P1, M1,D1P2, M2,D2Unit 3P3, M3,D3Task 5 – Pre-Production Planning• I will produce a plan for my graphic novel, accounting of the amount of time I have and will produce abudgetUnit 1P2, M2,D2Unit 4P3, M3,D3Task 6 – Production• I will carry out my production plan and create a production log to chart my progress, reviewing itperiodicallyUnit 1P3, M3,D3Unit 4P3, M3,D3Task 7 – Presentation• Present my Idea to a focus group or client and receive feedback, then make changes to the finishedproduct where necessaryUnit 4P3, M3,D3Task 8 – Evaluation• Write a final evaluation reviewing the entire project and outcome, that will be based on my productionlogUnit 4P3, M3,D3
This brief has been verified as being fit for purposeAssessorSignature DateInternal verifierSignature DateL3 Unit 4 Creative Media Production Management ProjectP1 originate, develop and research anidea for a media product workingwithin appropriate conventions andwith some assistance.[IE, CT]M1 originate, develop and research anidea for a media product showingsome imagination and with onlyoccasional assistance.D1 originate, develop and research anidea for a media product showingcreativity and flair and workingindependently to professionalexpectations.P2 pitch a proposal for a mediaproduct with some appropriate use ofsubject terminology and with someassistance.M2 pitch a proposal for a mediaproduct competently with generallycorrect use of subject terminologyand with only occasional assistance.D2 pitch a proposal for a mediaproduct to a near-professionalstandard consistently using subjectterminology correctly and workingindependently to professionalexpectations.P3 manage a production process tocreate a media product workingwithin appropriate conventions andwith some assistance.[SM, TW]M3 manage a production processcompetently to create a mediaproduct to a good technical standard,showing some imagination and withonly occasional assistance.D3 manage a production process tonear-professional standards to createa media product, showing creativityand flair and working independentlyto professional expectations.L3 Unit 3 Research Techniques for the Creative Media IndustriesP1 describe the nature and purposesof research in the creative mediaindustries with some appropriate useof subject terminology.[IE]M1 explain the nature and purposesof research in the creative mediaindustries with detailed illustrativeexamples and with generally correctuse of subject terminology.D1 comprehensively explain thenature and purposes of research inthe creative media industries withelucidated examples and consistentlyusing subject terminology correctly.P2 apply research methods andtechniques with some assistance.[IE]M2 apply research methods andtechniques competently with onlyoccasional assistance.D2 apply research methods andtechniques to near-professionalstandards working independently toprofessional expectations.P3 present results of research. M3 present results of researchcompetently.D3 present results of research tonear-professional standards.L3 Unit 1 Pre-production Techniques for the Creative Media IndustriesP1 outline requirements and sourcesof requirements for a specific mediaproduction.[IE]M1 explain in some detail andcompetently present requirementsand sources of requirements for aspecific media production.D1 comprehensively explain andpresent to a quality that reflectsnear-professional standards fullydetailed requirements and sources ofrequirements for a specific mediaproduction.P2 generate outline preproductiondocumentation for a specific mediaproduction with some assistance.M2 generate competent, carefullypresented and detailed pre-production documentation for aspecific media production with onlyoccasional assistance.D2 generate thorough andcomprehensively detailed pre-production documentation for aspecific media production, workingindependently to professionalexpectations.P3 apply pre-production planning to aspecific media production workingwith some assistance.[TW, SM]M3 apply pre-production planning to aspecific media productioncompetently with only occasionalassistance.D3 apply pre-production planning to aspecific media production to a qualitythat reflects near-professionalstandards, working independently toprofessional expectations.:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrateeffective application of the referenced elements of the skills.