1. Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production – Games
Design
L3 Unit 4 Creative Media Production Management Project
Unit number and title
L3 Unit 3 Research Techniques for the Creative Media Industries
L3 Unit 1 Pre-production Techniques for the Creative Media Industries
Start date 18th February 2013
Deadline 24th May 2013
Team
Assessor name Project Manager: Mandy Panesh
Assignment title Final Major Project: Graphic Novel – Hollow Queen
Name: Cassie Coyne
The purpose of this assignment is for you to:
Unit 4 Creative Media Production Management Project
1 Be able to originate, develop and research an idea for a media product
2 Be able to pitch a proposal for a media product
3 Be able to manage a production process to create a media product
Unit 3 Research Techniques for the Creative Media Industries
1 Understand the nature and purposes of research in the creative media industries
2 Be able to apply a range of research methods and techniques
3 Be able to present results of research
Unit 1 Pre-production Techniques for the Creative Media Industries
1 Understand requirements for a specific media production
2 Be able to prepare pre-production documentation for a specific media production
3 Be able to apply pre-production planning for a specific media production
Scenario
Dark Horse publishers have commissioned me to write and illustrate a graphic novel based on an original concept of
my choice. The genre will be fiction and story will be set in the 1900’s with a surreal, fantastical twist. I will include
real jazz singers in the story that either make an appearance or are more involved in the plot. I have decided the
main character will be a young Ella Fitzgerald ‘Queen of Jazz’, before her rise to fame, when she is struggling to be a
part of the music industry. The target audience would be comic and graphic novel fans, and jazz and blues music fans.
This means that the majority of people who would be interested in my work would probably be wide and varied in
age. Once complete the project will be a readable graphic novel of good quality. It will be hand drawn and then
scanned in so the finished pages can be uploaded online as well.

2. Task 1 – FMP Interview Unit 1
P1, M1,
• FMP interview, I will submit for an interview and be asked questions about the project I have chosen to D1
complete to establish my understanding of the role pre-production in the media production process, Unit 3
and the purpose of research in the creative media industries (Deadline: Before Half Term) P1, M1,
D1
Task 2 - Viability Unit 3
• Viability, I will carry out primary and secondary research, including interview or questionnaires and P2, M2,
surfing the internet and collect and study my results. I will define my audience by creating detailed D2
profiles of specific target markets. I will carry out a study of buyer behaviour and attitude towards
different kinds of graphic novel and comics (hardback, softback, wire binders) I will evaluate current
trends and the most popular graphic novels, and research into advertising. This will include
quantitative research including sales numbers, ratings and views off and online; and also qualitative
research of reviews from professionals linked to the business (artists, cover designers, authors, and
conceptual artists) and fans. My initial research will include primary and secondary types of research,
the primary will be things carried out by myself such as interviews and questionnaires, studies and
observations, phone calls, emails, focus groups and audience panels. My secondary research focused on
the work others have done will include looking online, in books, magazines on websites
Task 3 – Ideas Generation Unit 3
• Ideas Gen, I will use the research I’ve collected and a wide variety of ideas for my set scenario by using P2, M2,
brainstorms. I will think over my project and audience I have chosen and explore facts like what is D2
already out there, what themes I will be following, whether or not my idea is unique. I could carry out Unit 4
research in the forms of Mood boards and surveys. P1, M1,
D1
Task 4 – Idea Development Unit 4
• I will choose my strongest idea and change it into a clear proposal which I will then pitch to my project P1, M1,
manager. I will show how I am addressing my target audience, how I will deal with any issues or D1
problems I encounter and afterwards I will be able to refine my idea P2, M2,
D2
Unit 3
P3, M3,
D3
Task 5 – Pre-Production Planning Unit 1
• I will produce a plan for my graphic novel, accounting of the amount of time I have and will produce a P2, M2,
budget D2
Unit 4
P3, M3,
D3
Task 6 – Production Unit 1
P3, M3,
• I will carry out my production plan and create a production log to chart my progress, reviewing it D3
periodically Unit 4
P3, M3,
D3
Task 7 – Presentation Unit 4
• Present my Idea to a focus group or client and receive feedback, then make changes to the finished P3, M3,
product where necessary D3
Task 8 – Evaluation Unit 4
• Write a final evaluation reviewing the entire project and outcome, that will be based on my production P3, M3,
log D3

3. This brief has been verified as being fit for purpose
Assessor
Signature Date
Internal verifier
Signature Date
L3 Unit 4 Creative Media Production Management Project
P1 originate, develop and research an M1 originate, develop and research an D1 originate, develop and research an
idea for a media product working idea for a media product showing idea for a media product showing
within appropriate conventions and some imagination and with only creativity and flair and working
with some assistance. occasional assistance. independently to professional
[IE, CT] expectations.
P2 pitch a proposal for a media M2 pitch a proposal for a media D2 pitch a proposal for a media
product with some appropriate use of product competently with generally product to a near-professional
subject terminology and with some correct use of subject terminology standard consistently using subject
assistance. and with only occasional assistance. terminology correctly and working
independently to professional
expectations.
P3 manage a production process to M3 manage a production process D3 manage a production process to
create a media product working competently to create a media near-professional standards to create
within appropriate conventions and product to a good technical standard, a media product, showing creativity
with some assistance. showing some imagination and with and flair and working independently
[SM, TW] only occasional assistance. to professional expectations.
L3 Unit 3 Research Techniques for the Creative Media Industries
P1 describe the nature and purposes M1 explain the nature and purposes D1 comprehensively explain the
of research in the creative media of research in the creative media nature and purposes of research in
industries with some appropriate use industries with detailed illustrative the creative media industries with
of subject terminology. examples and with generally correct elucidated examples and consistently
[IE] use of subject terminology. using subject terminology correctly.
P2 apply research methods and M2 apply research methods and D2 apply research methods and
techniques with some assistance. techniques competently with only techniques to near-professional
[IE] occasional assistance. standards working independently to
professional expectations.
P3 present results of research. M3 present results of research D3 present results of research to
competently. near-professional standards.
L3 Unit 1 Pre-production Techniques for the Creative Media Industries
P1 outline requirements and sources M1 explain in some detail and D1 comprehensively explain and
of requirements for a specific media competently present requirements present to a quality that reflects
production. and sources of requirements for a near-professional standards fully
[IE] specific media production. detailed requirements and sources of
requirements for a specific media
production.
P2 generate outline preproduction M2 generate competent, carefully D2 generate thorough and
documentation for a specific media presented and detailed pre- comprehensively detailed pre-
production with some assistance. production documentation for a production documentation for a
specific media production with only specific media production, working
occasional assistance. independently to professional
expectations.
P3 apply pre-production planning to a M3 apply pre-production planning to a D3 apply pre-production planning to a
specific media production working specific media production specific media production to a quality
with some assistance. competently with only occasional that reflects near-professional
[TW, SM] assistance. standards, working independently to
professional expectations.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.

4. This brief has been verified as being fit for purpose
Assessor
Signature Date
Internal verifier
Signature Date
L3 Unit 4 Creative Media Production Management Project
P1 originate, develop and research an M1 originate, develop and research an D1 originate, develop and research an
idea for a media product working idea for a media product showing idea for a media product showing
within appropriate conventions and some imagination and with only creativity and flair and working
with some assistance. occasional assistance. independently to professional
[IE, CT] expectations.
P2 pitch a proposal for a media M2 pitch a proposal for a media D2 pitch a proposal for a media
product with some appropriate use of product competently with generally product to a near-professional
subject terminology and with some correct use of subject terminology standard consistently using subject
assistance. and with only occasional assistance. terminology correctly and working
independently to professional
expectations.
P3 manage a production process to M3 manage a production process D3 manage a production process to
create a media product working competently to create a media near-professional standards to create
within appropriate conventions and product to a good technical standard, a media product, showing creativity
with some assistance. showing some imagination and with and flair and working independently
[SM, TW] only occasional assistance. to professional expectations.
L3 Unit 3 Research Techniques for the Creative Media Industries
P1 describe the nature and purposes M1 explain the nature and purposes D1 comprehensively explain the
of research in the creative media of research in the creative media nature and purposes of research in
industries with some appropriate use industries with detailed illustrative the creative media industries with
of subject terminology. examples and with generally correct elucidated examples and consistently
[IE] use of subject terminology. using subject terminology correctly.
P2 apply research methods and M2 apply research methods and D2 apply research methods and
techniques with some assistance. techniques competently with only techniques to near-professional
[IE] occasional assistance. standards working independently to
professional expectations.
P3 present results of research. M3 present results of research D3 present results of research to
competently. near-professional standards.
L3 Unit 1 Pre-production Techniques for the Creative Media Industries
P1 outline requirements and sources M1 explain in some detail and D1 comprehensively explain and
of requirements for a specific media competently present requirements present to a quality that reflects
production. and sources of requirements for a near-professional standards fully
[IE] specific media production. detailed requirements and sources of
requirements for a specific media
production.
P2 generate outline preproduction M2 generate competent, carefully D2 generate thorough and
documentation for a specific media presented and detailed pre- comprehensively detailed pre-
production with some assistance. production documentation for a production documentation for a
specific media production with only specific media production, working
occasional assistance. independently to professional
expectations.
P3 apply pre-production planning to a M3 apply pre-production planning to a D3 apply pre-production planning to a
specific media production working specific media production specific media production to a quality
with some assistance. competently with only occasional that reflects near-professional
[TW, SM] assistance. standards, working independently to
professional expectations.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.

5. This brief has been verified as being fit for purpose
Assessor
Signature Date
Internal verifier
Signature Date
L3 Unit 4 Creative Media Production Management Project
P1 originate, develop and research an M1 originate, develop and research an D1 originate, develop and research an
idea for a media product working idea for a media product showing idea for a media product showing
within appropriate conventions and some imagination and with only creativity and flair and working
with some assistance. occasional assistance. independently to professional
[IE, CT] expectations.
P2 pitch a proposal for a media M2 pitch a proposal for a media D2 pitch a proposal for a media
product with some appropriate use of product competently with generally product to a near-professional
subject terminology and with some correct use of subject terminology standard consistently using subject
assistance. and with only occasional assistance. terminology correctly and working
independently to professional
expectations.
P3 manage a production process to M3 manage a production process D3 manage a production process to
create a media product working competently to create a media near-professional standards to create
within appropriate conventions and product to a good technical standard, a media product, showing creativity
with some assistance. showing some imagination and with and flair and working independently
[SM, TW] only occasional assistance. to professional expectations.
L3 Unit 3 Research Techniques for the Creative Media Industries
P1 describe the nature and purposes M1 explain the nature and purposes D1 comprehensively explain the
of research in the creative media of research in the creative media nature and purposes of research in
industries with some appropriate use industries with detailed illustrative the creative media industries with
of subject terminology. examples and with generally correct elucidated examples and consistently
[IE] use of subject terminology. using subject terminology correctly.
P2 apply research methods and M2 apply research methods and D2 apply research methods and
techniques with some assistance. techniques competently with only techniques to near-professional
[IE] occasional assistance. standards working independently to
professional expectations.
P3 present results of research. M3 present results of research D3 present results of research to
competently. near-professional standards.
L3 Unit 1 Pre-production Techniques for the Creative Media Industries
P1 outline requirements and sources M1 explain in some detail and D1 comprehensively explain and
of requirements for a specific media competently present requirements present to a quality that reflects
production. and sources of requirements for a near-professional standards fully
[IE] specific media production. detailed requirements and sources of
requirements for a specific media
production.
P2 generate outline preproduction M2 generate competent, carefully D2 generate thorough and
documentation for a specific media presented and detailed pre- comprehensively detailed pre-
production with some assistance. production documentation for a production documentation for a
specific media production with only specific media production, working
occasional assistance. independently to professional
expectations.
P3 apply pre-production planning to a M3 apply pre-production planning to a D3 apply pre-production planning to a
specific media production working specific media production specific media production to a quality
with some assistance. competently with only occasional that reflects near-professional
[TW, SM] assistance. standards, working independently to
professional expectations.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.

6. This brief has been verified as being fit for purpose
Assessor
Signature Date
Internal verifier
Signature Date
L3 Unit 4 Creative Media Production Management Project
P1 originate, develop and research an M1 originate, develop and research an D1 originate, develop and research an
idea for a media product working idea for a media product showing idea for a media product showing
within appropriate conventions and some imagination and with only creativity and flair and working
with some assistance. occasional assistance. independently to professional
[IE, CT] expectations.
P2 pitch a proposal for a media M2 pitch a proposal for a media D2 pitch a proposal for a media
product with some appropriate use of product competently with generally product to a near-professional
subject terminology and with some correct use of subject terminology standard consistently using subject
assistance. and with only occasional assistance. terminology correctly and working
independently to professional
expectations.
P3 manage a production process to M3 manage a production process D3 manage a production process to
create a media product working competently to create a media near-professional standards to create
within appropriate conventions and product to a good technical standard, a media product, showing creativity
with some assistance. showing some imagination and with and flair and working independently
[SM, TW] only occasional assistance. to professional expectations.
L3 Unit 3 Research Techniques for the Creative Media Industries
P1 describe the nature and purposes M1 explain the nature and purposes D1 comprehensively explain the
of research in the creative media of research in the creative media nature and purposes of research in
industries with some appropriate use industries with detailed illustrative the creative media industries with
of subject terminology. examples and with generally correct elucidated examples and consistently
[IE] use of subject terminology. using subject terminology correctly.
P2 apply research methods and M2 apply research methods and D2 apply research methods and
techniques with some assistance. techniques competently with only techniques to near-professional
[IE] occasional assistance. standards working independently to
professional expectations.
P3 present results of research. M3 present results of research D3 present results of research to
competently. near-professional standards.
L3 Unit 1 Pre-production Techniques for the Creative Media Industries
P1 outline requirements and sources M1 explain in some detail and D1 comprehensively explain and
of requirements for a specific media competently present requirements present to a quality that reflects
production. and sources of requirements for a near-professional standards fully
[IE] specific media production. detailed requirements and sources of
requirements for a specific media
production.
P2 generate outline preproduction M2 generate competent, carefully D2 generate thorough and
documentation for a specific media presented and detailed pre- comprehensively detailed pre-
production with some assistance. production documentation for a production documentation for a
specific media production with only specific media production, working
occasional assistance. independently to professional
expectations.
P3 apply pre-production planning to a M3 apply pre-production planning to a D3 apply pre-production planning to a
specific media production working specific media production specific media production to a quality
with some assistance. competently with only occasional that reflects near-professional
[TW, SM] assistance. standards, working independently to
professional expectations.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.