Introduction to Lean UX (DrupalCon London 2011)
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Introduction to Lean UX (DrupalCon London 2011)

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Introduction to Lean UX Birds of a Feather session at DrupalCon London 2011

Introduction to Lean UX Birds of a Feather session at DrupalCon London 2011

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Introduction to Lean UX (DrupalCon London 2011) Introduction to Lean UX (DrupalCon London 2011) Presentation Transcript

  • I Think My Product isSooo Cool & Others Will Think So Too! Lean UX In The Context of Lean Startups presented at DrupalCon London on 25 Aug 2011 @arsagilis
  • About Me Amnesty InternationalMichael Chik Oxfam Crisis UKAgile and Lean Coach & Plan InternationalProject Manager Blackberry Siemens@arsagilis Ben & Jerry’smichael@arsagilis.com Glenlivethttp://linkedin.com/in/michaelchik Photobox presented at DrupalCon London on 25 Aug 2011 @arsagilis
  • What Is A Lean Startup? presented at DrupalCon London on 25 Aug 2011 @arsagilis
  • Everybody has a plan untilthey get punched in themouth Mike Tyson presented at DrupalCon London on 25 Aug 2011 @arsagilis
  • presented at DrupalCon London on 25 Aug 2011 @arsagilis
  • iterative / make products incrementalcustomers wants releases minimise waste GET OUT OF THE BUILDING! presented at DrupalCon London on 25 Aug 2011 @arsagilis
  • What Is Lean UX? presented at DrupalCon London on 25 Aug 2011 @arsagilis
  • People, their Tools: personas, goals & needs hypothesis Sketches & Tools: wireframes, prototypes mockups New user Tools: quantitative & qualitative experiences evaluationfrom Brant Cooper from Janice Fraserpresented at DrupalCon London on 25 Aug 2011 @arsagilis
  • Some Techniques presented at DrupalCon London on 25 Aug 2011 @arsagilis
  • Hypothesis We believe that people like __________ have a need (customer type) for / problem doing(need / action / behaviour) . __________ presented at DrupalCon London on 25 Aug 2011 @arsagilis
  • TDD (for the business)We believe that people like__________ have a need for / (customer type)problem doing __________ . (need / action / behaviour)We will know we have succeededwhen __________, or __________, (measurable outcome) (observable outcome)which will contribute to __________ (KPI) write the testfrom Janice Fraser (aka @clevergirl) upfront! presented at DrupalCon London on 25 Aug 2011 @arsagilis
  • User research Quantitative Qualitative A lot needed Less is more UserGenerative Generates data Surveys interviews Analytics Usability testingEvaluative Help you decide A/B testing Accessibility KPIs testing presented at DrupalCon London on 25 Aug 2011 @arsagilis
  • Wireframe check• Is this an accurate reflection of the system?• What here is hard?• What alternatives are there?• Is it worth the effort? should not take more than 15 min presented at DrupalCon London on 25 Aug 2011 @arsagilis
  • Metrics for Pirates• A cquisition AARRR!!!• A ctivation• R etention• R eferral• AARRR!!! R evenue presented at DrupalCon London on 25 Aug 2011 @arsagilis
  • Metrics for PiratesAcquisition: users coming to the siteActivation: users enjoy 1st visit: happy UXRetention: users come backReferral: existing users refer othersRevenue: users conduct monetisationbehaviour AARRR!!! presented at DrupalCon London on 25 Aug 2011 @arsagilis
  • ResourcesThe Entrepreneur’s Guide toCustomer Developmentby Brant Cooper & Patrick VlaskovitsLean Thinkingby James P. Womack & Daniel T. JonesThe Lean Startupby Eric Ries presented at DrupalCon London on 25 Aug 2011 @arsagilis
  • Stay in Touch @arsagilis http://goo.gl/INbRT http://linkedin.com/in/michaelchik presented at DrupalCon London on 25 Aug 2011 @arsagilis