I Think My Product isSooo Cool & Others  Will Think So Too! Lean UX In The Context of Lean Startups        presented at Dr...
About Me                                                                        Amnesty InternationalMichael Chik         ...
What Is A Lean  Startup?  presented at DrupalCon London on 25 Aug 2011   @arsagilis
Everybody has a plan untilthey get punched in themouth                                                 Mike Tyson       pr...
presented at DrupalCon London on 25 Aug 2011   @arsagilis
iterative / make products                                                   incrementalcustomers wants                    ...
What Is Lean UX?   presented at DrupalCon London on 25 Aug 2011   @arsagilis
People, their                   Tools: personas,                 goals & needs                      hypothesis            ...
Some Techniques  presented at DrupalCon London on 25 Aug 2011   @arsagilis
Hypothesis We believe that people like __________ have a need     (customer type) for / problem doing(need / action / beha...
TDD (for the business)We believe that people like__________ have a need for /   (customer type)problem doing __________ . ...
User research                   Quantitative Qualitative                     A lot needed Less is more                    ...
Wireframe check• Is this an accurate reflection of the system?• What here is hard?• What alternatives are there?• Is it wor...
Metrics for Pirates•   A cquisition                     AARRR!!!•   A ctivation•   R etention•   R eferral•               ...
Metrics for PiratesAcquisition: users coming to the siteActivation: users enjoy 1st visit: happy UXRetention: users come b...
ResourcesThe Entrepreneur’s Guide toCustomer Developmentby Brant Cooper & Patrick VlaskovitsLean Thinkingby James P. Womac...
Stay in Touch @arsagilis http://goo.gl/INbRT http://linkedin.com/in/michaelchik presented at DrupalCon London on 25 Aug 20...
Upcoming SlideShare
Loading in...5
×

Introduction to Lean UX (DrupalCon London 2011)

879

Published on

Introduction to Lean UX Birds of a Feather session at DrupalCon London 2011

Published in: Technology, Travel, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
879
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Introduction to Lean UX (DrupalCon London 2011)

    1. 1. I Think My Product isSooo Cool & Others Will Think So Too! Lean UX In The Context of Lean Startups presented at DrupalCon London on 25 Aug 2011 @arsagilis
    2. 2. About Me Amnesty InternationalMichael Chik Oxfam Crisis UKAgile and Lean Coach & Plan InternationalProject Manager Blackberry Siemens@arsagilis Ben & Jerry’smichael@arsagilis.com Glenlivethttp://linkedin.com/in/michaelchik Photobox presented at DrupalCon London on 25 Aug 2011 @arsagilis
    3. 3. What Is A Lean Startup? presented at DrupalCon London on 25 Aug 2011 @arsagilis
    4. 4. Everybody has a plan untilthey get punched in themouth Mike Tyson presented at DrupalCon London on 25 Aug 2011 @arsagilis
    5. 5. presented at DrupalCon London on 25 Aug 2011 @arsagilis
    6. 6. iterative / make products incrementalcustomers wants releases minimise waste GET OUT OF THE BUILDING! presented at DrupalCon London on 25 Aug 2011 @arsagilis
    7. 7. What Is Lean UX? presented at DrupalCon London on 25 Aug 2011 @arsagilis
    8. 8. People, their Tools: personas, goals & needs hypothesis Sketches & Tools: wireframes, prototypes mockups New user Tools: quantitative & qualitative experiences evaluationfrom Brant Cooper from Janice Fraserpresented at DrupalCon London on 25 Aug 2011 @arsagilis
    9. 9. Some Techniques presented at DrupalCon London on 25 Aug 2011 @arsagilis
    10. 10. Hypothesis We believe that people like __________ have a need (customer type) for / problem doing(need / action / behaviour) . __________ presented at DrupalCon London on 25 Aug 2011 @arsagilis
    11. 11. TDD (for the business)We believe that people like__________ have a need for / (customer type)problem doing __________ . (need / action / behaviour)We will know we have succeededwhen __________, or __________, (measurable outcome) (observable outcome)which will contribute to __________ (KPI) write the testfrom Janice Fraser (aka @clevergirl) upfront! presented at DrupalCon London on 25 Aug 2011 @arsagilis
    12. 12. User research Quantitative Qualitative A lot needed Less is more UserGenerative Generates data Surveys interviews Analytics Usability testingEvaluative Help you decide A/B testing Accessibility KPIs testing presented at DrupalCon London on 25 Aug 2011 @arsagilis
    13. 13. Wireframe check• Is this an accurate reflection of the system?• What here is hard?• What alternatives are there?• Is it worth the effort? should not take more than 15 min presented at DrupalCon London on 25 Aug 2011 @arsagilis
    14. 14. Metrics for Pirates• A cquisition AARRR!!!• A ctivation• R etention• R eferral• AARRR!!! R evenue presented at DrupalCon London on 25 Aug 2011 @arsagilis
    15. 15. Metrics for PiratesAcquisition: users coming to the siteActivation: users enjoy 1st visit: happy UXRetention: users come backReferral: existing users refer othersRevenue: users conduct monetisationbehaviour AARRR!!! presented at DrupalCon London on 25 Aug 2011 @arsagilis
    16. 16. ResourcesThe Entrepreneur’s Guide toCustomer Developmentby Brant Cooper & Patrick VlaskovitsLean Thinkingby James P. Womack & Daniel T. JonesThe Lean Startupby Eric Ries presented at DrupalCon London on 25 Aug 2011 @arsagilis
    17. 17. Stay in Touch @arsagilis http://goo.gl/INbRT http://linkedin.com/in/michaelchik presented at DrupalCon London on 25 Aug 2011 @arsagilis
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×