SEO and Keyword Research:
The Quickest Way to Get Results
Search Engine Optimization, Keyword Phrases and Exact Matches
DISCLAIMER: Although the author has gone to great lengths to make sure the information on this
page is completely accurate, you should not make decisions or actions, regarding legal matters in
business without first consulting an attorney!
It all seems to be so overwhelming and confusing at times. You feel as if you need to be some technical
wiz in order to start seeing your sites show up in the search engines.
With all of the ever changing "Google Relevancy and Compliance" how does an internet entrepreneur
survive in this seemingly cut throat industry, if you're not some marketing Guru?
Simple... give them what they want.
I know, you were waiting for some big technical description of what you need to do. Well, any one of
my students can tell you, I don't do complex and technical. I teach what you need to do now, how to do
it and how to maximize your results as quickly as possible.
Let's start with your main website and what you need to have in place, to make the search engine
"Gods" happy, i.e. (Google, Yahoo, MSN and Aol...for starters)
You should be shooting to make each of them happy, in the order I have listed them. You see, Google
sets the context for what a good search engine should list and listing relevant, unique content that
complies with what their readers are looking for.
Google, and all of the other internet search engine gods, are looking to do two
things:
1. Provided relevant, unique, quality content for their readers...and
2. Make money from advertising.
It's not your money they are looking for. Trust me, I know some Internet Gurus who spend upwards of
$200,000 per month on Google Pay Per Click (PPC) advertising, and Google won't even talk to them
on the phone!
I don't know about you, but if I'm handing someone a couple of million in advertising a year, they had
better be standing at their front door with tea and cookies asking how they can better serve me, instead
of closing the door on my face like I don't exist.
Listen, if you are an internet entrepreneur who nets less than $10 Million annually... you mean nothing
to them, seriously, This doesn't mean that advertising on the search engines doesn't work, it simply
means that they don't care about you, or the pennies you lose with them everyday.
The mistery that is behind the Big Dawgs up at Google headquarters is,
"What are their rules and why don't they tell us where to find a comprehensive overview of their rules?
It's simple, they don't want to make it easy for the cash gifters, gambling and porn sites to advertise
with them.
Long has been the day since you've seen a paid ad for some penis enlargement drug on the search
engines. This is why they make it difficult, that is NOT the type of ads and content, as well as clients

they are looking for.
So, when you think getting listed in the search engines is difficult, you
can thank the thieves and scammers for that one. But, there actually is a very simple solution to what
you need to have on your website, and what you need to do to get awesome page listings in the big
search engine.
Oh yeah... I'm going to list what you need in quick bullets here, so you can see what you need to have,
and what you may need to add to your existing site.
Ready?
Here we go! :
1. Privacy Policy:
If you are collecting email addresses or taking orders online, you need to have a privacy policy. You
can find templates for these online, but I would actually suggest consulting an attorney who is privy to
the regulations and laws pertaining to internet marketing and e-commerce.
You should have a link to your Privacy policy show up at the bottom of each of your sales pages, thank
you pages and lead capture pages.
2. Terms and Conditions:
Making sales?
Do your customers have a reference to look at stating your refund policy, user of website policy and so
on?
If not... get cracking, if you don't have this page in place, you can get burned real quick... by the way,
the search engines look for step 1 and 2, as well as the next few! HINT HINT!
3. Contact Us:
It is not only crucial for your search engine listings to have this and the above pages, but if you have or
are considering starting a business online... it is the LAW to have this. You must provide a page that has
some sort of contact information for you or your business.
If you are not willing to expose some of this information, such as a support email address and a
physical mailing address, then your really don't have any business being online. The search engines
want to see that you are a legitimate entrepreneur who is willing to share how to get in contact with
them.
There are two types of internet entrepreneurs...
A. Those who are open with communicating with their customers in some format or media.
B. Those who don't believe in their product or service enough, where they make allowing their
customers to contact them very difficult...which one do you think the search engines are going to pay
more attention to?

4: About Us:
This is one, oddly enough, I tend to forget from time to time. Listen, people don't want to look at an
about us page that is an auto-biography. They want to see your credibility up front, a bit about the
personal side of you, and why you are providing the resource (product, service, website, blog etc.)
This page is extremely important. The last four pages that I have listed above, has just moved you into
the ranks of becoming a site that all of the search engines will list... but we need to help them along.
Next, submit your site to all of the major search engines and search engine directories you can find. Do
50 -100... what? You didn't realize there were that many? Huh, that many and MORE!
Just do a simple Google search for Search Engine Directories, and you should be on your way with that
step.
Next thing you should do, is continuously create new content pages that are keyword optimized (we
will go over that in a keyword research article that I will be adding soon!)
The last thing a search engine wants to do, is list a site that has not been actively contributing content to
their own site. Like I said, they are looking for original, NEW, unique content for their readers.
This is why many people create a blog.
SIDE BAR:
I teach an amazing approach to blogging in the WEST Program in our Quick Start Module (which is
month one.) Talk about getting listed on the search engines fast, you can be in top listings for your
keywords in 30 minutes to a few hours! Be sure to click the Join now button to check it out.
Oh yeah... blogs!
Create a WordPress blog that you host yourself... not through WordPress.com
I teach this in WEST, so I won't take the time to teach it hear, when I've spent months creating the full
56 video training in the Quick Start Program alone. (and that's just the first part of the first month's
module! HEHEHE)
Look, there's a lot more that goes on in SEO and keyword research, but just get cracking with what I've
explained above, that is definitely a great start.
If you are serious about building a truly successful business, be sure to at east take a look at WEST and,
when it resonates with you, get your self signed up by clicking the pulsating "Join Now" button in the
top navigation of this site.
Author:
Bob Yeager has spent 13 years researching, strategizing and implementing his marketing tactics. He
went from Welfare to five figures online in 30 days. Then, from 5 to 6 figures in 3 months, within the
next nine months he hit his first 7 figure mark... he knows this stuff, trains countless entrepreneurs from
around the world, and has created an intricately established video training program that will literally
take you from A-Z in creating a successful internet business.
For the very best in Internet Marketing Training visit us at The WEST Program