Articles of Bob Yeager Online!
JV For Direct Sales Strategy
2009-10-25 03:10:59 by bobyeager
Image by Getty Images via Daylife
Real Joint Venture Partnership Deals
It seems with all the ramped internet marketing launches and social networking, traditional joint venture
partnerships are getting thrown by the waste side. What is it about the internet, today, that causes so
many people to throw away good relationships. Greed and the desire to acquire internet riches is truly
taking its toll on so many entrepreneurs.
If you are an independent, seasoned or, young entrepreneur please read this post in its entirety. I’m going
to take you through some simple thoughts and experiences that will allow you to create successful joint
venture partners.
First step…
Decide Who Your Ideal JV Is
It amazes me how many business owners will spend a year or so creating a new product or, hours
communicating their message on Twitter. How about those who spend eight hours on You Tube? It’s
amazing. Yet, entrepreneurs today seem to spend less time approaching potential Joint Venture Partners
than they do eating their breakfast. I swear, if I was their business consultant I’d slap them with a wet
noodle until they curl up in the fetal position sucking their thumb, crying for mommy.
In order to find the appropriate JV partner for your direct sales strategy, you must first take the time to
look for the right, qualified Joint venture partner for your deal. Start by creating a wish list. It’s simple.
Go to Google.com and type in the name of the number one person in your industry. Don’t worry whether
you will actually find a way to communicate with that person, this is simply a way to get you motivated to
look.
Now look at the listings in Google that appear in the top ten, on the first page. Most of those listings are
going to be blogs, articles, videos and more posted by individuals within the same industry as you. I’m
truly not concerned with landing a JV deal for my direct sales strategy with the top leader in my industry
(although DA’YAMN that’d be nice). I’m simply looking for other authority figures in my industry.
JV Partner with Your Competition
I know it sounds screwy, but your competition is your best JV in the direct sales industry. Why? Simply
because they are always looking for something new to sell to their clients, customers or subscribers. It’s
not easy to continuously find high converting products that contribute value to our lists. But, it is much
easier if someone else approaches us with a product that will provide a valid solution for our customers.
The thing is, many entrepreneurs will email those people and write, “Hey there Joe, Bob Yeager here and
I was just looking at your website. I just created a new product that I know you could easily sell to your

list and I’ll split the profits with you 50/50.”
BZZZZZ… WRONG APPROACH.
Here’s my approach to creating “Co-Opetition” with JVs for my Direct Sales Strategy.
“Hi there Joe
Bob Yeager here, founder of The World Entrepreneur Success Training Program. As I was teaching a lesson
to my students, I came across your site. I was pretty impressed by the SEO that’s been done. I did notice a
few things that I’d change to make it a bit better and then I had an idea.
If I were to have my marketing firm and SEO guys write up a full scale critique for you, at no cost, would
you be willing to sit down and record an interview with me? I know that we could drum up an awesome
video interview and I’d even be happy to give you a copy. Your subscribers would benefit and so would my
students.
Let me know what your thoughts are and you can call me tomorrow at my home office at 555-555-5555.
Thanks and I look forward to speaking with you
Bob Yeager
Founder of The WEST Program and
eWeb Marketing Management.
Alright, did you notice what I did. First off, I complemented him on his site but also pointed out there
were a few things that could be done to make it better. Instead of using the approach of trying to sell him
my firm’s services, I simply offered a free critique with a strategy that he could implement… at NO cost.
(FAVOR #1)
Then, I implied that he is an expert. How did I do that? I asked him to do a video interview with me. There
is nothing else in this world that internet marketers and sales people like to do more than talk about what
they are good at! Then, I said I would even give him a copy of the video for his subscribers and implied the
value it would generate for his list and my students.
How many times did I mention that “we could make a ton of money”, or, “I have a new product that
would be a good fit for your list?”
That’s right… ZERO.
When approaching JV Partners for a direct sales strategy, the strategy starts before you ever communicate
with them. First it’s a matter of mapping out who your potential Jvs are. Then, simply offer to lend a
hand with something that would create value for them. Then, over deliver and stack the value. Then,
offer something that would contribute value to their customers… with no strings attached.
Where’s the JV for My Direct Sales Strategy?
It’s simple really. During the course of planning the video interview, when Joe calls, ask him more about
his business and the history of his company. This will immediately tell you more about the trends in his
business. Then, ask him if the business is tough to run or, is their plenty of time for family life. This
doesn’t come across as prying, remember you are getting ready to record an interview with this guy, it
will simply come across as great content for the interview.
Then, record the interview. You could use oovoo.com or, if you are in the neighborhood, record it live.
You could even offer to do a live teleseminar or webinar. The better the experience, the better the
interview is going to be. Once you are through recording, give Joe a definite date that the recording will
be available (better sooner than later).
You will now be approaching your third point of contact. Send Joe the video download information. Then,
tell Joe that you’d like to give him a call because he mentioned something that peaked your interest.
When you get on another call with Joe, ask about his new product or service and if he has launch or
affiliate campaign planned in the near future.

Obviously he is going to say yes or ask if you are interested in promoting. Say yes and I’m working on
something as well that may prove to be an awesome reciprecol mailing. Do you think Joe is going to say
NO to mailing something to his list for you… after you work on HIS launch with him?
There is nothing like self-implied obligation to create a great JV for your direct sales strategy. Look, it’s
not rocket science, it’s all about contributing as much value to a potential JV partner as you would like
for them to contribute to you. Also, think about what a great relationship you have built and how Joe is
going to speak about you to others in your industry.
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Hope this helps you as it has with my business…
Bob Yeager