Your SlideShare is downloading. ×
The Power Of Online Business Opportunities For Africa's Youth
The Power Of Online Business Opportunities For Africa's Youth
The Power Of Online Business Opportunities For Africa's Youth
The Power Of Online Business Opportunities For Africa's Youth
The Power Of Online Business Opportunities For Africa's Youth
The Power Of Online Business Opportunities For Africa's Youth
The Power Of Online Business Opportunities For Africa's Youth
The Power Of Online Business Opportunities For Africa's Youth
The Power Of Online Business Opportunities For Africa's Youth
The Power Of Online Business Opportunities For Africa's Youth
The Power Of Online Business Opportunities For Africa's Youth
The Power Of Online Business Opportunities For Africa's Youth
The Power Of Online Business Opportunities For Africa's Youth
The Power Of Online Business Opportunities For Africa's Youth
The Power Of Online Business Opportunities For Africa's Youth
The Power Of Online Business Opportunities For Africa's Youth
The Power Of Online Business Opportunities For Africa's Youth
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Power Of Online Business Opportunities For Africa's Youth

706

Published on

Learn how to do online business using powerful tactics that online gurus market on the internet. Time the youth took advantage of work from home online business opportunities.

Learn how to do online business using powerful tactics that online gurus market on the internet. Time the youth took advantage of work from home online business opportunities.

Published in: Marketing, Business, Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
706
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Power Of Doing Business Online Objectives  Youth sensitization on internet business potential  Knowledge of alternative business opportunities online  Understanding online marketing Powered by Swiftnet
  • 2. Online Marketing Potential - How Kenyans are taking to the internet. Statistics by 2012  77% of Kenyans access the internet via their mobile phones while 64% via computer  55% of the youth access the internet via computers as opposed to 76 % by the older generation Powered by Swiftnet
  • 3.  36 % of Kenyans use Social Media, as compared to 17% that use e-mail.  56% of Kenyans visit Facebook on a daily basis, 21% use Google, 7 % are on Twitter as well as on YouTube. ****According to TNS RMS, a research agency in East Africa Powered by Swiftnet
  • 4. Facebook  Facebook penetration in Kenya is 4.88% compared to the country’s population and 48.86% in relation to number of Internet users. ****2012 Statistics - Socialbakers’ networking statistics Powered by Swiftnet
  • 5. Still on Facebook….  The total number of FB users in Kenya has reached 1,952,380 and grew by more than 638,980 in the last 6 months by 2012.  71% of Kenya’s FB users are under 35 years of age. ****According to Chris Harrison, marketing expert in Africa Powered by Swiftnet
  • 6. Twitter  Kenya is the second most active country in Africa on the social networking sites.  Twitter, with 2,476,800 tweets posted in the 4th quarter of 2011,  South Africa came first while Nigeria came third.  The 3 countries had over 11.5 million geo-located tweets across the continent. Powered by Swiftnet
  • 7. YouTube  YouTube usage in Kenya saw a 7.66% increase between February 2012 and March 2012, which accounted for 10.99% of social media usage in the country and surpassing Twitter usage as at March 2012.  Other countries evaluated were Nigeria and Egypt which took third and fourth respectively.  Over 3,000 of Dell’s 103,300 employees are certified by the Social Media and Community University that administers courses that provide guidance and oversight on utilizing social media on the job at Dell. Powered by Swiftnet
  • 8.  Adapt Social Media Marketing platforms like Facebook, Twitter and Youtube for business.  Create sites/blogs that are mobile friendly since most young Kenyans access the internet through mobile devices. Powered by Swiftnet
  • 9. A Swiftnet Youth Internet Sensitization Seminar held at 680 Hotel Powered by Swiftnet
  • 10. How To Start A Blog  Create blogs on different niches targeting the youth and provide useful and helpful content. e.g. music, photography, community services, art,  As for targeting corporates create professional websites that are integrated to a blog. The blog is used to market the website.  Use analytic tools like Keyword Planner and Word Tracker to research on keywords that target the interest of the youth. Powered by Swiftnet
  • 11. How To Blog Powered by Swiftnet
  • 12. Marketing the Blogs - Search engine optimization - Social media marketing a) Facebook b) Twitter c) YouTube - Forum Marketing - Article Marketing - Email Marketing - Paid Traffic (PPC, PPV, CPM) - Use of software or contacting people who have marketing softwares - Mobile Marketing (Millennial Media, Tapit) a) SMS (Short Message Service) b) MMS (Multimedia Messaging Service) c) Mobile Internet/social Media d) Mobile apps Powered by Swiftnet
  • 13. Blog Monetization - Selling Your own products (digital or physical products) e.g insurance products or coming up with e-books - Selling Advertising Space - Affiliate Marketing/CPA (Cost Per Action) e.g Resell Amazon products - Asking for Donations - Membership subscription - Adsense Powered by Swiftnet
  • 14. Niche Choose Keywords Create a Website/Blog Awareness (Online Marketing) Generate Sales. (e.g Affiliate Marketing) How To Setup A Business Online
  • 15. Conclusion a) Kenyan marketers need to focus on interactions in the mobile space, with different strategies of mobile internet marketing/advertising while targeting different audiences and needs. b) Entrepreneurs are yet to embrace online business. c) Through the internet people can attain financial independence. d) Access to the global market. e) Gain Competitive edge. Powered by Swiftnet
  • 16. Powered by Swiftnet Thank You Website: www:workonlinelegit.com

×