The Power Of Doing Business
Online
Objectives
 Youth sensitization on internet business potential
 Knowledge of alternat...
Online Marketing Potential - How Kenyans
are taking to the internet.
Statistics by 2012
 77% of Kenyans access the intern...
 36 % of Kenyans use Social Media, as compared to 17%
that use e-mail.
 56% of Kenyans visit Facebook on a daily basis, ...
Facebook
 Facebook penetration in Kenya is 4.88% compared to
the country’s population and 48.86% in relation to
number of...
Still on Facebook….
 The total number of FB users in Kenya has reached
1,952,380 and grew by more than 638,980 in the las...
Twitter
 Kenya is the second most active country in Africa on
the social networking sites.
 Twitter, with 2,476,800 twee...
YouTube
 YouTube usage in Kenya saw a 7.66%
increase between February 2012 and March
2012, which accounted for 10.99% of ...
 Adapt Social Media Marketing platforms like
Facebook, Twitter and Youtube for business.
 Create sites/blogs that are mo...
A Swiftnet Youth Internet Sensitization Seminar held at 680 Hotel
Powered by Swiftnet
How To Start A Blog
 Create blogs on different niches targeting the youth
and provide useful and helpful content. e.g. mu...
How To Blog
Powered by Swiftnet
Marketing the Blogs
- Search engine optimization
- Social media marketing
a) Facebook
b) Twitter
c) YouTube
- Forum Market...
Blog Monetization
- Selling Your own products (digital or
physical products) e.g insurance products or
coming up with e-bo...
Niche
Choose
Keywords
Create a
Website/Blog
Awareness
(Online
Marketing)
Generate
Sales. (e.g
Affiliate
Marketing)
How To ...
Conclusion
a) Kenyan marketers need to focus on interactions in
the mobile space, with different strategies of mobile
inte...
Powered by Swiftnet
Thank You
Website: www:workonlinelegit.com
The Power Of Online Business Opportunities For Africa's Youth
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The Power Of Online Business Opportunities For Africa's Youth

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Learn how to do online business using powerful tactics that online gurus market on the internet. Time the youth took advantage of work from home online business opportunities.

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Transcript of "The Power Of Online Business Opportunities For Africa's Youth"

  1. 1. The Power Of Doing Business Online Objectives  Youth sensitization on internet business potential  Knowledge of alternative business opportunities online  Understanding online marketing Powered by Swiftnet
  2. 2. Online Marketing Potential - How Kenyans are taking to the internet. Statistics by 2012  77% of Kenyans access the internet via their mobile phones while 64% via computer  55% of the youth access the internet via computers as opposed to 76 % by the older generation Powered by Swiftnet
  3. 3.  36 % of Kenyans use Social Media, as compared to 17% that use e-mail.  56% of Kenyans visit Facebook on a daily basis, 21% use Google, 7 % are on Twitter as well as on YouTube. ****According to TNS RMS, a research agency in East Africa Powered by Swiftnet
  4. 4. Facebook  Facebook penetration in Kenya is 4.88% compared to the country’s population and 48.86% in relation to number of Internet users. ****2012 Statistics - Socialbakers’ networking statistics Powered by Swiftnet
  5. 5. Still on Facebook….  The total number of FB users in Kenya has reached 1,952,380 and grew by more than 638,980 in the last 6 months by 2012.  71% of Kenya’s FB users are under 35 years of age. ****According to Chris Harrison, marketing expert in Africa Powered by Swiftnet
  6. 6. Twitter  Kenya is the second most active country in Africa on the social networking sites.  Twitter, with 2,476,800 tweets posted in the 4th quarter of 2011,  South Africa came first while Nigeria came third.  The 3 countries had over 11.5 million geo-located tweets across the continent. Powered by Swiftnet
  7. 7. YouTube  YouTube usage in Kenya saw a 7.66% increase between February 2012 and March 2012, which accounted for 10.99% of social media usage in the country and surpassing Twitter usage as at March 2012.  Other countries evaluated were Nigeria and Egypt which took third and fourth respectively.  Over 3,000 of Dell’s 103,300 employees are certified by the Social Media and Community University that administers courses that provide guidance and oversight on utilizing social media on the job at Dell. Powered by Swiftnet
  8. 8.  Adapt Social Media Marketing platforms like Facebook, Twitter and Youtube for business.  Create sites/blogs that are mobile friendly since most young Kenyans access the internet through mobile devices. Powered by Swiftnet
  9. 9. A Swiftnet Youth Internet Sensitization Seminar held at 680 Hotel Powered by Swiftnet
  10. 10. How To Start A Blog  Create blogs on different niches targeting the youth and provide useful and helpful content. e.g. music, photography, community services, art,  As for targeting corporates create professional websites that are integrated to a blog. The blog is used to market the website.  Use analytic tools like Keyword Planner and Word Tracker to research on keywords that target the interest of the youth. Powered by Swiftnet
  11. 11. How To Blog Powered by Swiftnet
  12. 12. Marketing the Blogs - Search engine optimization - Social media marketing a) Facebook b) Twitter c) YouTube - Forum Marketing - Article Marketing - Email Marketing - Paid Traffic (PPC, PPV, CPM) - Use of software or contacting people who have marketing softwares - Mobile Marketing (Millennial Media, Tapit) a) SMS (Short Message Service) b) MMS (Multimedia Messaging Service) c) Mobile Internet/social Media d) Mobile apps Powered by Swiftnet
  13. 13. Blog Monetization - Selling Your own products (digital or physical products) e.g insurance products or coming up with e-books - Selling Advertising Space - Affiliate Marketing/CPA (Cost Per Action) e.g Resell Amazon products - Asking for Donations - Membership subscription - Adsense Powered by Swiftnet
  14. 14. Niche Choose Keywords Create a Website/Blog Awareness (Online Marketing) Generate Sales. (e.g Affiliate Marketing) How To Setup A Business Online
  15. 15. Conclusion a) Kenyan marketers need to focus on interactions in the mobile space, with different strategies of mobile internet marketing/advertising while targeting different audiences and needs. b) Entrepreneurs are yet to embrace online business. c) Through the internet people can attain financial independence. d) Access to the global market. e) Gain Competitive edge. Powered by Swiftnet
  16. 16. Powered by Swiftnet Thank You Website: www:workonlinelegit.com

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