The Art Direction Gap
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  • 1. Christopher Cashdollar Creative Director chris@chriscashdollar.com @ccashdollar
  • 2. Stylist > Designer
  • 3. H OLYME! AW ESO http://www.youtube.com/watch?v=N9RE7GxZAwU
  • 4. THE ART DIRECTION GAP 4 lessons we can learn from magazine design.
  • 5. http://en.wikipedia.org/wiki/The_Gentleman’s_Magazine
  • 6. http://www.flickr.com/photos/babau
  • 7. lesson#1 Art Direction starts with emotion.
  • 8. It’s a shame. I do believe that we’ll see more content providers bringing art direction to their websites. The problem, of course, is that it takes 10 times longer... –Scott Dasse, Creative Director Boston University New Media Agency When asked about the WIRED online/offline gap
  • 9. lesson#1 Commit to doing your creative homework: Brainstorming & Research
  • 10. http://www.flickr.com/photos/chriscashdollar/3366843280/
  • 11. lesson#2 Once you establish your emotion, don’t neglect the UX.
  • 12. Please, dear Lord, please do not visit this site!
  • 13. http://possefoundation.org
  • 14. lesson#2 Solution?
  • 15. lesson#2 Collaborative cross-discipline/ team brainstorming.
  • 16. lesson#3 Inspired Art Direction starts with inspired copy.
  • 17. Read. Yes, read.
  • 18. http://redesignmozilla.org
  • 19. lesson#4 Combine forces for superior creative power.
  • 20. * Illustrators * Photographers * Typographers * Infographic-makers
  • 21. http://www.alistapart.com/articles/savingthespark
  • 22. http://www.squaredeye.com
  • 23. http://squaredeye.com/notebook/articles/rebranding-squaredeye/
  • 24. Working with ABLE, specifically their process, forced me to really think about the unique qualities of my business. –Matthew Smith Founder and Creative Director, SquaredEye When asked about the WIRED online/offline gap
  • 25. Network. Yes, talk to other humans.
  • 26. http://www.bu.edu/bostonia/
  • 27. http://www.bu.edu/bostonia/winter09/toc/
  • 28. http://www.bu.edu/bostonia/winter09/first-woman/
  • 29. http://www.bu.edu/bostonia/winter09/posse/
  • 30. Web designers have an opportunity to elevate the role that art direction plays in the creation of certain types of websites... The site’s content should inform how big that role is. –Scott Dasse, Creative Director Boston University New Media Agency When asked about what the Bostonia project has taught him
  • 31. thank you chris@chriscashdollar.com @ccashdollar