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Google Places

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Google Places Presentation Transcript

  • 1. Put Your Business
    On The Map
    PRESENTAION
    By
    Your Name
  • 2. INTRODUCTION
    Who Am I and Why Should You Listen To Me?
    Just a few bullet points. Remember it’s about them
    Plant the seeds that you focus on getting customers
    YOU ARE A LOCAL INTERNET MARKETING EXPERT
    End with “I help local businesses get more customers by making them findable on the internet
    YOUR COMPANY - Phone - Email
  • 3. WHAT YOU WILL LEARN TODAY
    BEING FINDABLE ONLINE
    Why Local Internet Marketing is one of the best ways to generate new customers
    How Google Places fits into your online presence
    How the online habits of local consumers can affectyour findability
    This is a NO TECHIE ZONE
    YOUR COMPANY - Phone - Email
  • 4. WHAT IS LOCAL INTERNET MARKETING?
    Denver Kitchen Remodeling
    Geographical targeting of consumers for local products and services
    Consumers search differently when they are ready to buy locally
    Although it is becoming less necessary, most consumers put a Geographic Modifier (city name, zip code, neighborhood) when searching for local products and services
    YOUR COMPANY - Phone - Email
  • 5. LOCAL CONSUMER SHOPPING HABITS?
    THINK ABOUT HOW YOU SHOP
    If you’ve purchased a TV within the last year you probably, did your research online
    You read reviews and specs online
    The one thing you probably didn’t do…
    YOUR COMPANY - Phone - Email
  • 6. Hit The Add To Cart Button
    We Want It Now!
    YOUR COMPANY - Phone - Email
  • 7. LOCAL CONSUMER SHOPPING HABITS
    Most consumers research products and services online but prefer to buy locally
    And when they are ready, they generally perform a “Local Search” (city, zip, neighborhood) – for a LOCAL BUSINESS to purchase their product service
    YOUR COMPANY - Phone - Email
  • 8. WHAT DOES THIS MEAN?
    YOUR COMPANY - Phone - Email
    Local Searchers Are
    READY TO BUY!
  • 9. Potential Customers Are Looking
    For You Online...
    RIGHT NOW!
    ARE YOU THERE?
    YOUR COMPANY - Phone - Email
  • 10. YOUR BUSINESS & THE INTERNET
    Just a few short years ago, there was no internet as we know it today
    Marketing to consumers was done primarily through:
    Newspaper ads
    Print Yellow Page ads
    Mailers
    TV advertising
    Radio ads
    YOUR COMPANY - Phone - Email
  • 11. THE INTERNET CHANGED THINGS
    ... FAST!
    Initially, used to share information and communicate
    Big Businesses found they could reach customers globally
    Every major business developed an internet presence
    Internet became a Trillion Dollar Industry!
    YOUR COMPANY - Phone - Email
  • 12. THE PLAYING FIELD IS LEVELED
    LOCAL SMALL BUSINESSES CAN COMPETE!
    Search engines are now the number one resource for finding local business information
    86% of consumers surveyed use the Internet to find local products and services
    80% say they research a product or service online and then make their purchase offline from a local business
    YOUR COMPANY - Phone – Email *Webvisible & Nielson
  • 13. THE PLAYING FIELD IS LEVELED
    LOCAL SMALL BUSINESSES CAN COMPETE!
    Many small business owners feel large advertising budgets are needed to compete
    NOW – you can market your business on the internet and compete with giant companies – using a much smaller marketing budget … WHILE FOCUSING ON LOCAL CONSUMERS
    Being Findable Online is More Affordable Than You Might Think!
    YOUR COMPANY - Phone - Email
  • 14. Potential Customers Are Looking
    For You Online...
    YOUR COMPANY - Phone - Email
  • 15. ARE YOU FINDABLE?
    HAVING A WEBSITE IS JUST PART OF THE EQUATION
    You already know having an internet presence is important
    You may already have a website
    But now what do you do?
    YOUR COMPANY - Phone - Email
  • 16. THE PLAYING FIELD IS LEVELED
    LOCAL SMALL BUSINESSES CAN COMPETE!
    Is your business findable by local consumers using the internet?
    Or do you have a...
    "Billboard In The Desert"?
    YOUR COMPANY - Phone - Email
  • 17. IT’S NOT ALL ABOUT A WEBSITE
    IT’S ABOUT MARKETING ONLINE!
    Online Classifieds
    Business Directories
    Social Media
    Online Video
    Mobile Media
    YOUR COMPANY - Phone - Email
  • 18. WHAT ARE CONSUMERS LOOKING FOR?
    SURVEY QUESTION:
    What information do you expect to find when searching for local businesses online?
    REMEMBER…
    IT’S NOT ALL ABOUT
    A WEBSITE!
    YOUR COMPANY - Phone - Email
  • 19. WHERE ARE CONSUMERS LOOKING?
    GO WHERE THE BUYERS ARE
    This chart summarizes the market share percentage for the top search engines in 2010 according to Stat Owl
    This usage analysis shows that Google is the most utilized search engine
    YOUR COMPANY - Phone - Email
  • 20. PUT YOUR BUSINESS ON THE MAP
    GOOGLE PLACES FOR LOCAL BUSINESS
    Recognizing the Local Search upward trend
    Google created Google Places
    Google Places are FREE INTERNET business listings that can be found when people search for a LOCALBUSINESSES
    YOUR COMPANY - Phone - Email
  • 21. When consumers look for local
    products and services Google
    will show relevant business results
    and information about
    Local Businesses
    You could be here with an Optimized Places Listing
    These are paid listing that can cost several dollars per “CLICK”
    YOUR COMPANY - Phone - Email
  • 22. BENEFITS OF AN OPTIMIZED PLACES LISTING
    MAKE IT EASIER FOR CUSTOMERS TO FIND YOU
    Local Internet Marketing
    • Address, phone # and website displayed FREE
    • 23. Add more info, photos, videos to Stand Out – FREE
    Be FoundGet More Customers
    YOUR COMPANY - Phone - Email
  • 24. BENEFITS OF AN OPTIMIZED PLACES LISTING
    MOBILE FRIENDLY
    Geo-Tagging & Smart Phone Use
    • Mobile web traffic is expected to increase by 700% next 5 yrs
    • 25. Google tracks location of phones doing searches
    • 26. Smart Phones are estimated to have 51% of the market share by 2011 Q3
    • 27. Your business can be found by both Computer AND Smart Phone users
    YOUR COMPANY - Phone - Email
  • 28. BENEFITS OF AN OPTIMIZED PLACES LISTING
    GOOGLE PLACES FOR LOCAL BUSINESS
    • Customized QR Codes
    • 29. Matrix Barcode readable by Smart Phones
    • 30. Download QR Code from Places Dashboard
    • 31. Use on marketing materials, business window
    • 32. When scanned, customer is taken to mobile version of Google Places listing – chock full of your business’ info
    YOUR COMPANY - Phone - Email
  • 33. WHAT DOES THIS MEAN?
    GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY
    Even with a small marketing budget – you can be found by local consumers
    Findableon the Internet = More Customers& More Profits for your business
    YOUR COMPANY - Phone - Email
  • 34. ADDING YOUR BUSINESS TO GOOGLE PLACES
    • Create a Google account if you don’t have one
    • 35. Go to: www.google.com/places
    • 36. Or login using your Gmail username & password
    YOUR COMPANY - Phone - Email
  • 37. ADDING YOUR BUSINESS TO GOOGLE PLACES
    INFORMATION YOU NEED FOR YOUR LISTING
    • Company/Organization Name
    • 38. It's important to list your business just as it is anywhere else that you advertise. Your real business name as you would list it in the phonebook
     
    • If Google detects a discrepancy between your business name, your Website, other online advertising and Google Places listings, you could potentially be penalized
    YOUR COMPANY - Phone - Email
  • 39. ADDING YOUR BUSINESS TO GOOGLE PLACES
    INFORMATION YOU NEED FOR YOUR LISTING
    • Business Address
    • 40. If you are a business where the client always comes to you to do business, then you are going to want to list your storefront address
    • 41. If you are in a business where you go to your customers’ houses or workplaces or if you work from home, Google allows you to hide your address
    YOUR COMPANY - Phone - Email
  • 42. ADDING YOUR BUSINESS TO GOOGLE PLACES
    INFORMATION YOU NEED FOR YOUR LISTING
    • Phone Number
    • 43. You’ll want to use a local phone number instead of toll free number. You want your customers (and Google) to recognize the number as a local number they can trust
    YOUR COMPANY - Phone - Email
  • 44. ADDING YOUR BUSINESS TO GOOGLE PLACES
    After you login click on “List your business”
    YOUR COMPANY - Phone - Email
  • 45. ADDING YOUR BUSINESS TO GOOGLE PLACES
    Select your country & enter your Business phone
    Select “Find business information.”
    If your business appears you can “Claim” your listing
    If you don’t already have a listing, click “Add a new listing”
    YOUR COMPANY - Phone - Email
  • 46. Enter Basic information:
    Business Name
    Address
    Phone Number
    Email Address
    Website
    Description of your business
    Your description should describe “What Your Business Does”
    Not “Who You Are”
    YOUR COMPANY - Phone - Email
  • 47. ADDING YOUR BUSINESS TO GOOGLE PLACES
    THE IMPORTANCE OF A DESCRIPTION
    • Create a keyword-rich, well targeted description
    • 48. Use as much of the 200 characters as you can
    • 49. Provide a human readable description that targets words that potential customers would use to search for your business type
    YOUR COMPANY - Phone - Email
  • 50. ADDING YOUR BUSINESS TO GOOGLE PLACES
    THE IMPORTANCE OF A CATEGORY CHOICES
    Categories:
    Picking the right categories is critical for optimizing the listing
    You must select at least one of Google’s categories
    Up to 4 more categories can be custom
    Place your categories in order of importance
    YOUR COMPANY - Phone - Email
  • 51.
    • Categories should say what your business is (e.g. Real Estate Agent), not what it does (e.g. List and Sell Homes)
    • 52. Put most important category names in order top to bottom
    • 53. If Google has pre populated categories that fit your needs, use those
    YOUR COMPANY - Phone - Email
  • 54.
    • Choose whether all customers come to the business or the business serves customers at there locations
    • 55. Here you can hide your address if you have a home based business or no storefront
    • 56. You may also specify how far you travel to serve customers
    YOUR COMPANY - Phone - Email
  • 57. Add your hours of operation and payment options
    You may also add any photos, ad images and promotional videos you may have for your business
    YOUR COMPANY - Phone - Email
  • 58.
    • Tell prospects about your products and services
    • 59. Brands you carry
    • 60. Compelling information about your business
    YOUR COMPANY - Phone - Email
  • 61. Validate your listing with a PIN
    Choose to validate by phone call to your business number (immediate)
    Or a postcard to your business address (2-3 weeks)
    Enter PIN to activate your account
    YOUR COMPANY - Phone - Email
  • 62. ADDITIONAL FEATURES OF GOOGLE PLACES
    Offers Section: Create a coupon
    Customer can print coupon or show it on mobile phone to get discount
    YOUR COMPANY - Phone - Email
  • 63. GOOGLE PLACES REVIEWS
    LET YOUR CUSTOMERS SPREAD THE WORD
    Reviews by customers can enhance your Google Places ranking
    Some ideas for soliciting reviews are:
    Call your best customers and ask
    Append the request to e-mail newsletters
    Ask for a review during follow-up calls
    E-mail a review request to happy customers
    YOUR COMPANY - Phone - Email
  • 64. Keyword selection is the most important part of optimizing your Google Places listing – and also the most difficult
    Proper keyword selection is critical for ensuring the right customers find your products and/or services
    CHOOSING YOUR KEYWORDS
    HOW TO CONSUMERS LOOK FOR YOU?
    YOUR COMPANY - Phone - Email
  • 65. TOO POWERFUL TO IGNORE
    MIND OF THE LOCAL CONSUMER
    43% of all searches on Google are related to searches for local services or businesses – (comScore Networks).
    97% of consumers use the Internet to find and research products or services in their local area - (The Kelsey Group).
    82% of people performing an online local search follow-up via an online inquiry, phone call or visit to an offline local business. Searchers decide which local business to spend their money at by the businesses they find on the Internet - (Local Marketing Source).
    YOUR COMPANY - Phone - Email
  • 66. TAKE THE FIRST STEP
    BECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU
    An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business
    People search online in many ways
    A presence in multiple places online will make it easier for people to find your business
    YOUR COMPANY - Phone - Email
  • 67. You now have the knowledge to
    Get started
    Do something
    Start leveraging the incredible tools and opportunities available to you
    MAKE THE DECISION TODAY
    YOU CAN’T AFFORD TO NOT BE FINDABLE
    YOUR COMPANY - Phone - Email
  • 68. THANKS!
    TILL NEXT TIME!
    YOUR COMPANY - Phone - Email
  • 69. ABC Business
    ABC Business will be happy to discuss your local internet marketing needs with you and implement the appropriate strategies for an optimized internet presence.
    ABC Business
    www.ABCBusiness.com
    info@ABCBusiness.com
    (999) 999-9999
    YOUR COMPANY - Phone - Email