Google Places


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Google Places

  1. 1. Put Your Business <br />On The Map<br />PRESENTAION<br />By<br />Your Name<br />
  2. 2. INTRODUCTION<br />Who Am I and Why Should You Listen To Me?<br />Just a few bullet points. Remember it’s about them<br />Plant the seeds that you focus on getting customers<br />YOU ARE A LOCAL INTERNET MARKETING EXPERT<br />End with “I help local businesses get more customers by making them findable on the internet<br />YOUR COMPANY - Phone - Email<br />
  3. 3. WHAT YOU WILL LEARN TODAY<br />BEING FINDABLE ONLINE<br />Why Local Internet Marketing is one of the best ways to generate new customers<br />How Google Places fits into your online presence<br />How the online habits of local consumers can affectyour findability<br />This is a NO TECHIE ZONE<br />YOUR COMPANY - Phone - Email<br />
  4. 4. WHAT IS LOCAL INTERNET MARKETING?<br />Denver Kitchen Remodeling<br />Geographical targeting of consumers for local products and services<br />Consumers search differently when they are ready to buy locally<br />Although it is becoming less necessary, most consumers put a Geographic Modifier (city name, zip code, neighborhood) when searching for local products and services<br />YOUR COMPANY - Phone - Email<br />
  5. 5. LOCAL CONSUMER SHOPPING HABITS?<br />THINK ABOUT HOW YOU SHOP<br />If you’ve purchased a TV within the last year you probably, did your research online<br />You read reviews and specs online<br />The one thing you probably didn’t do…<br />YOUR COMPANY - Phone - Email<br />
  6. 6. Hit The Add To Cart Button<br />We Want It Now!<br />YOUR COMPANY - Phone - Email<br />
  7. 7. LOCAL CONSUMER SHOPPING HABITS<br />Most consumers research products and services online but prefer to buy locally<br />And when they are ready, they generally perform a “Local Search” (city, zip, neighborhood) – for a LOCAL BUSINESS to purchase their product service<br />YOUR COMPANY - Phone - Email<br />
  8. 8. WHAT DOES THIS MEAN?<br />YOUR COMPANY - Phone - Email<br />Local Searchers Are<br />READY TO BUY!<br />
  9. 9. Potential Customers Are Looking<br />For You Online... <br />RIGHT NOW!<br />ARE YOU THERE?<br />YOUR COMPANY - Phone - Email<br />
  10. 10. YOUR BUSINESS & THE INTERNET<br />Just a few short years ago, there was no internet as we know it today<br />Marketing to consumers was done primarily through:<br />Newspaper ads<br />Print Yellow Page ads<br />Mailers<br />TV advertising<br />Radio ads<br />YOUR COMPANY - Phone - Email<br />
  11. 11. THE INTERNET CHANGED THINGS<br />... FAST!<br />Initially, used to share information and communicate<br />Big Businesses found they could reach customers globally<br />Every major business developed an internet presence<br />Internet became a Trillion Dollar Industry!<br />YOUR COMPANY - Phone - Email<br />
  12. 12. THE PLAYING FIELD IS LEVELED<br />LOCAL SMALL BUSINESSES CAN COMPETE!<br />Search engines are now the number one resource for finding local business information<br />86% of consumers surveyed use the Internet to find local products and services<br />80% say they research a product or service online and then make their purchase offline from a local business<br />YOUR COMPANY - Phone – Email *Webvisible & Nielson<br />
  13. 13. THE PLAYING FIELD IS LEVELED<br />LOCAL SMALL BUSINESSES CAN COMPETE!<br />Many small business owners feel large advertising budgets are needed to compete<br />NOW – you can market your business on the internet and compete with giant companies – using a much smaller marketing budget … WHILE FOCUSING ON LOCAL CONSUMERS<br /> Being Findable Online is More Affordable Than You Might Think!<br />YOUR COMPANY - Phone - Email<br />
  14. 14. Potential Customers Are Looking<br />For You Online...<br />YOUR COMPANY - Phone - Email<br />
  15. 15. ARE YOU FINDABLE?<br />HAVING A WEBSITE IS JUST PART OF THE EQUATION<br />You already know having an internet presence is important <br />You may already have a website<br />But now what do you do? <br />YOUR COMPANY - Phone - Email<br />
  16. 16. THE PLAYING FIELD IS LEVELED<br />LOCAL SMALL BUSINESSES CAN COMPETE!<br />Is your business findable by local consumers using the internet? <br />Or do you have a... <br />"Billboard In The Desert"?<br />YOUR COMPANY - Phone - Email<br />
  17. 17. IT’S NOT ALL ABOUT A WEBSITE<br />IT’S ABOUT MARKETING ONLINE!<br />Online Classifieds<br />Business Directories<br />Social Media<br />Online Video<br />Mobile Media<br />YOUR COMPANY - Phone - Email<br />
  18. 18. WHAT ARE CONSUMERS LOOKING FOR?<br />SURVEY QUESTION:<br />What information do you expect to find when searching for local businesses online?<br />REMEMBER… <br />IT’S NOT ALL ABOUT<br />A WEBSITE!<br />YOUR COMPANY - Phone - Email<br />
  19. 19. WHERE ARE CONSUMERS LOOKING?<br />GO WHERE THE BUYERS ARE<br />This chart summarizes the market share percentage for the top search engines in 2010 according to Stat Owl <br />This usage analysis shows that Google is the most utilized search engine<br />YOUR COMPANY - Phone - Email<br />
  20. 20. PUT YOUR BUSINESS ON THE MAP<br />GOOGLE PLACES FOR LOCAL BUSINESS<br />Recognizing the Local Search upward trend<br />Google created Google Places<br />Google Places are FREE INTERNET business listings that can be found when people search for a LOCALBUSINESSES<br />YOUR COMPANY - Phone - Email<br />
  21. 21. When consumers look for local <br />products and services Google<br />will show relevant business results<br />and information about<br />Local Businesses<br />You could be here with an Optimized Places Listing<br />These are paid listing that can cost several dollars per “CLICK”<br />YOUR COMPANY - Phone - Email<br />
  22. 22. BENEFITS OF AN OPTIMIZED PLACES LISTING<br />MAKE IT EASIER FOR CUSTOMERS TO FIND YOU<br />Local Internet Marketing<br /><ul><li>Address, phone # and website displayed FREE
  23. 23. Add more info, photos, videos to Stand Out – FREE</li></ul>Be FoundGet More Customers<br />YOUR COMPANY - Phone - Email<br />
  24. 24. BENEFITS OF AN OPTIMIZED PLACES LISTING<br />MOBILE FRIENDLY<br /> Geo-Tagging & Smart Phone Use<br /><ul><li>Mobile web traffic is expected to increase by 700% next 5 yrs
  25. 25. Google tracks location of phones doing searches
  26. 26. Smart Phones are estimated to have 51% of the market share by 2011 Q3
  27. 27. Your business can be found by both Computer AND Smart Phone users</li></ul>YOUR COMPANY - Phone - Email<br />
  29. 29. Matrix Barcode readable by Smart Phones
  30. 30. Download QR Code from Places Dashboard
  31. 31. Use on marketing materials, business window
  32. 32. When scanned, customer is taken to mobile version of Google Places listing – chock full of your business’ info</li></ul>YOUR COMPANY - Phone - Email<br />
  33. 33. WHAT DOES THIS MEAN?<br />GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY<br />Even with a small marketing budget – you can be found by local consumers<br />Findableon the Internet = More Customers& More Profits for your business<br />YOUR COMPANY - Phone - Email<br />
  34. 34. ADDING YOUR BUSINESS TO GOOGLE PLACES<br /><ul><li>Create a Google account if you don’t have one
  35. 35. Go to:
  36. 36. Or login using your Gmail username & password</li></ul>YOUR COMPANY - Phone - Email<br />
  38. 38. It's important to list your business just as it is anywhere else that you advertise. Your real business name as you would list it in the phonebook</li></ul> <br /><ul><li>If Google detects a discrepancy between your business name, your Website, other online advertising and Google Places listings, you could potentially be penalized</li></ul>YOUR COMPANY - Phone - Email<br />
  40. 40. If you are a business where the client always comes to you to do business, then you are going to want to list your storefront address
  41. 41. If you are in a business where you go to your customers’ houses or workplaces or if you work from home, Google allows you to hide your address</li></ul>YOUR COMPANY - Phone - Email<br />
  43. 43. You’ll want to use a local phone number instead of toll free number. You want your customers (and Google) to recognize the number as a local number they can trust</li></ul>YOUR COMPANY - Phone - Email<br />
  44. 44. ADDING YOUR BUSINESS TO GOOGLE PLACES<br />After you login click on “List your business”<br />YOUR COMPANY - Phone - Email<br />
  45. 45. ADDING YOUR BUSINESS TO GOOGLE PLACES<br />Select your country & enter your Business phone<br />Select “Find business information.”<br />If your business appears you can “Claim” your listing <br />If you don’t already have a listing, click “Add a new listing”<br />YOUR COMPANY - Phone - Email<br />
  46. 46. Enter Basic information: <br />Business Name <br />Address <br />Phone Number <br />Email Address <br />Website <br />Description of your business<br />Your description should describe “What Your Business Does” <br />Not “Who You Are”<br />YOUR COMPANY - Phone - Email<br />
  47. 47. ADDING YOUR BUSINESS TO GOOGLE PLACES<br />THE IMPORTANCE OF A DESCRIPTION<br /><ul><li>Create a keyword-rich, well targeted description
  48. 48. Use as much of the 200 characters as you can
  49. 49. Provide a human readable description that targets words that potential customers would use to search for your business type</li></ul>YOUR COMPANY - Phone - Email<br />
  50. 50. ADDING YOUR BUSINESS TO GOOGLE PLACES<br />THE IMPORTANCE OF A CATEGORY CHOICES<br />Categories: <br />Picking the right categories is critical for optimizing the listing<br />You must select at least one of Google’s categories<br />Up to 4 more categories can be custom<br />Place your categories in order of importance<br />YOUR COMPANY - Phone - Email<br />
  51. 51. <ul><li>Categories should say what your business is (e.g. Real Estate Agent), not what it does (e.g. List and Sell Homes)
  52. 52. Put most important category names in order top to bottom
  53. 53. If Google has pre populated categories that fit your needs, use those</li></ul>YOUR COMPANY - Phone - Email<br />
  54. 54. <ul><li>Choose whether all customers come to the business or the business serves customers at there locations
  55. 55. Here you can hide your address if you have a home based business or no storefront
  56. 56. You may also specify how far you travel to serve customers</li></ul>YOUR COMPANY - Phone - Email<br />
  57. 57. Add your hours of operation and payment options<br />You may also add any photos, ad images and promotional videos you may have for your business<br />YOUR COMPANY - Phone - Email<br />
  58. 58. <ul><li>Tell prospects about your products and services
  59. 59. Brands you carry
  60. 60. Compelling information about your business</li></ul>YOUR COMPANY - Phone - Email<br />
  61. 61. Validate your listing with a PIN<br />Choose to validate by phone call to your business number (immediate)<br />Or a postcard to your business address (2-3 weeks) <br />Enter PIN to activate your account<br />YOUR COMPANY - Phone - Email<br />
  62. 62. ADDITIONAL FEATURES OF GOOGLE PLACES<br />Offers Section: Create a coupon<br />Customer can print coupon or show it on mobile phone to get discount<br />YOUR COMPANY - Phone - Email<br />
  63. 63. GOOGLE PLACES REVIEWS<br />LET YOUR CUSTOMERS SPREAD THE WORD<br />Reviews by customers can enhance your Google Places ranking<br />Some ideas for soliciting reviews are:<br />Call your best customers and ask<br />Append the request to e-mail newsletters<br />Ask for a review during follow-up calls<br />E-mail a review request to happy customers<br />YOUR COMPANY - Phone - Email<br />
  64. 64. Keyword selection is the most important part of optimizing your Google Places listing – and also the most difficult<br />Proper keyword selection is critical for ensuring the right customers find your products and/or services<br />CHOOSING YOUR KEYWORDS<br />HOW TO CONSUMERS LOOK FOR YOU?<br />YOUR COMPANY - Phone - Email<br />
  65. 65. TOO POWERFUL TO IGNORE<br />MIND OF THE LOCAL CONSUMER<br />43% of all searches on Google are related to searches for local services or businesses – (comScore Networks). <br />97% of consumers use the Internet to find and research products or services in their local area - (The Kelsey Group). <br />82% of people performing an online local search follow-up via an online inquiry, phone call or visit to an offline local business. Searchers decide which local business to spend their money at by the businesses they find on the Internet - (Local Marketing Source).<br />YOUR COMPANY - Phone - Email<br />
  66. 66. TAKE THE FIRST STEP<br />BECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU<br />An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business<br />People search online in many ways<br />A presence in multiple places online will make it easier for people to find your business<br />YOUR COMPANY - Phone - Email<br />
  67. 67. You now have the knowledge to<br />Get started<br />Do something<br />Start leveraging the incredible tools and opportunities available to you<br />MAKE THE DECISION TODAY<br />YOU CAN’T AFFORD TO NOT BE FINDABLE<br />YOUR COMPANY - Phone - Email<br />
  68. 68. THANKS! <br />TILL NEXT TIME!<br />YOUR COMPANY - Phone - Email<br />
  69. 69. ABC Business<br />ABC Business will be happy to discuss your local internet marketing needs with you and implement the appropriate strategies for an optimized internet presence.<br />ABC Business<br /><br /><br />(999) 999-9999<br />YOUR COMPANY - Phone - Email<br />