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Social Media Management
LIS 4930
Casey Yu
Spring 2013
Week 1
1/7/13 – 1/9/13
FSU SLIS – Florida’s iSchool -- Florida State...
Social Media Management
Agenda
• Introduction
• Me
• TA (Blake Robinson)
• You
• Syllabus
• Class Structure/Policies
• Can...
Social Media Management
Introduction
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & ...
Social Media Management
Me
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
Me
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
Me
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
Blake Robinson, TA Extraordinaire!
FSU SLIS – Florida’s iSchool -- Florida State University, Colle...
CONGRATULATIONS!!
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
Workplace Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communi...
Social Media Management
Workplace Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communi...
Social Media Management
Workplace Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communi...
Social Media Management
Workplace Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communi...
Social Media Management
Workplace Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communi...
Social Media Management
Weekly Wiki Activities
FSU SLIS – Florida’s iSchool -- Florida State University, College of Commun...
Social Media Management
Final Project & Presentation
FSU SLIS – Florida’s iSchool -- Florida State University, College of ...
Social Media Management
Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & I...
Social Media Management
Orientation – Index Card
Front (the side with lines)
• Name (what FSU
recognizes and what you
pref...
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LIS 4380 - F2013 - Week 1

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Transcript of "LIS 4380 - F2013 - Week 1"

  1. 1. Social Media Management LIS 4930 Casey Yu Spring 2013 Week 1 1/7/13 – 1/9/13 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  2. 2. Social Media Management Agenda • Introduction • Me • TA (Blake Robinson) • You • Syllabus • Class Structure/Policies • Canvas, Blog, and Wiki, oh my! FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  3. 3. Social Media Management Introduction FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information The effect of Internet on society
  4. 4. Social Media Management Me FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  5. 5. Social Media Management Me FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  6. 6. Social Media Management Me FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  7. 7. Social Media Management Blake Robinson, TA Extraordinaire! FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information • Second-year PhD student at SLIS • Born in: Columbus, Ohio • Places lived: Ohio, Pennsylvania, Florida, Texas, Australia • Places visited: Spain, Italy, Austria, Hong Kong, Fiji • Favorite foods: Thai, Indian, Jamaican, Lebanese, Korean • For fun: Traveling, reading, dining out, learning new things • Favorite social media: TV Tropes
  8. 8. CONGRATULATIONS!! FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  9. 9. Social Media Management Workplace Orientation FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information • You are responsible for all of the information on the syllabus. • Office hours – Tu/Th 3:30-4:30 by appointment only • Facebook, Skype, iChat • No required textbooks, required online readings and occasional in-person handouts • Domain and hosting purchase • Canvas – course management system • Wordpress – blogging/content management system (CMS) • Wiki – group work place • Facebook – this is social media, after all!
  10. 10. Social Media Management Workplace Orientation FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Grading – Assignments / Evaluation • Project Proposal (5%) • Weekly activities (40%) • Final project presentation (10%) • Final project (25%) • Social media marketing report (10%) • Attendance and participation (10%) • (total: 1000 points)
  11. 11. Social Media Management Workplace Orientation FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Upon completion of this course, you will be able to: • discuss various concepts, theories, and principles of social media management; • research social media users, and design a social media site appropriate to users' needs; • write a proposal for social media site design and marketing; • build social media sites and integrate informational content and multimedia; • plan and conduct a social media marketing campaign; • assess the return on investment in evaluating the success of the social media campaign; • prepare and lead class discussions that focus on emerging social media tools.
  12. 12. Social Media Management Workplace Orientation FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information A word on attendance and participation • View this and your responsibilities as a student as you would a job. • If you come to class consistently, you are more likely to earn an A. Seriously. • For fall 2012, LIS 3353: – As – 57 – Bs – 50 – Cs – 33 – Ds – 11 – Fs – 7 (only counting those who came to take the final) • Of those who received… missed class this many times all semester – As, 43 (75%) missed fewer than 4 classes – Bs, 20 (40%) missed fewer than 4 classes – Cs, 2 (6%) missed fewer than 4 classes – Ds and Fs, 0 (0%) missed fewer than 4 classes
  13. 13. Social Media Management Workplace Orientation FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information A word on professionalism in your new position • Spelling and grammar COUNT • Tone matters • Context matters • How do you want to be known online and in the future?
  14. 14. Social Media Management Weekly Wiki Activities FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information • Every week we will have short activities for you to do and to keep track of on the wiki • Due Sundays at 11:59pm • Submit URL to your page via Canvas • Blake will review and offer feedback if needed • This is YOUR space to keep track of your own progress throughout the semester
  15. 15. Social Media Management Final Project & Presentation FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Final project consists of: • 10 weekly assignments throughout the semester – Setting up a WP blog – 6 blog posts* – Using Facebook, Twitter, and YouTube to promote your site • Final Presentation – Attendance at the presentation – mandatory for EVERYONE – Business Professional Dress • Social Media Marketing Report
  16. 16. Social Media Management Orientation FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Sites you should know and bookmark • Canvas – our course management site. • LIS 4380 – our class blog • Wiki – our class wiki • Facebook group page – announcements go here • Twitter – follow these accounts: – @fsucci FSU College of Communication & Information – @FSUlibIT FSU School of Library & Information Studies – @fsu_ict FSU ICT (Information, Communication, & Technology) Program – @fsu_hit FSU HIT (Health Informatics) Program – @floridastate Florida State University – @FSUAlert FSU Official Emergency Notification System – @FSUAdmissions FSU Office of Admissions • And track these hashtags: – #ccisocmedia – #lis4830
  17. 17. Social Media Management Orientation – Index Card Front (the side with lines) • Name (what FSU recognizes and what you prefer, if they differ) • Phone # • FSU Email Address • NON-FSU Email Address • Year/Major • #credit hours you're taking this semester Back (blank side) • Current job(s) and how many hours you work there • What are the top 3 things you hope to learn in this class? • What questions do you have for me? • Website address (if any) FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
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