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  • Facebook was founded in 2004 and its main revenue driver is its self service advertising ; It is the second biggest website by traffic behind Google (at the moment)
  • Timeline shows some recent Facebook additions –Facebook launched in February 2004; News Feed added in Sept 2006; in Sept 2006 also, anyone was allowed to join; Chat added in April 2008Like button appeared in Feb 2009; Places launched in Sept 2010;Questions for Pages in March 2011
  •  you can have a total of 12 custom tabs (including your Photos and Page Likes), but only four appear at the top of your page. First one is Photos and cannot be moved. The others can be moved (click the Pencil and “Swap Position With” another app)You can add a custom thumbnail image to all your apps. The dimensions are 111 x 74 pixels.http://www.marismith.com/facebook-timeline-for-business-pages-key-points-know/#http://blog.kissmetrics.com/new-facebook-pages/
  • Cover photo: 851 by 315;Profile picture: 180 by 180;App image: 111 by 74;Thumbnail: 32 by 32;Images within wall posts: 404 by 404;
  • Lifehacker “Pimp Your Facebook: How to Create a Badass Timeline Banner” by Whitson Gordon http://lifehacker.com/5884096/pimp-your-facebook-how-to-create-a-badass-timeline-bannerFacebook rules about the banners, which it calls “cover images” - do not put contact info, calls to action, or arrows pointing to the Like or Share button on your cover imagehttp://www.marismith.com/facebook-timeline-for-business-pages-key-points-know/#
  • To change date of posts on Timeline:click on the pencil icon and use the Change Date option to fill in gaps on your timeline with appropriately dated posts. For example, some institutions have created “on this day…” timelines going back through history To control how activities (such as adding a timeline banner) show up on Timeline:under the Manage menu in the Admin Panel is the Activity Log link – you can click on the icons to the right of each story to change their status such as to ‘hidden from page’http://www.marismith.com/facebook-timeline-for-business-pages-key-points-know/#
  • http://www.jeffbullas.com/2011/09/09/20-ways-to-increase-your-facebook-likes-and-engagement/Ask questions regularly using Facebook’s native question app.
  • You can control who sees your activities, such as the articles you are reading on the Washington Post Social Reader app – choose to share w/  Public, Friends or specific Friend Lists, or "Only Me"http://mashable.com/2011/09/28/new-facebook/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29#view_as_one_page-gallery_box2505
  • delete individual stories from your Timeline by clicking the drop-down menu in the upper right-hand corner of a box and selecting “Hide from Timeline.”http://mashable.com/2011/09/28/new-facebook

Lis4380 f13-w7 Lis4380 f13-w7 Presentation Transcript

  • Social Media Management LIS 4930 Casey Yu Fall 2013 Week 7 10/8/13 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management Today's topics: • Facebook Review: • Strategy • Blog (using Wordpress) • Delicious • Stumbleupon • First Blog Post – record your metrics • Wiki updating • Analytics • 2nd blog post • Twitter (5-10 tweets) • Twitter feed on blog • Tweetdeck, Hootsuite • 3rd blog post FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management Announcements: • Thursday, Thursday, Thursday • Wednesday, October 9th, 2013: 5-6:30pm: Social Branding OR Wednesday, October 23rd, 2013: 5-6:30pm: Professional Branding – Write a blog post after the event, tweet about it, email the link and screenshot to link to Casey for 5 extra credit points. Each blog post is due 24 hours after the end of the event. – Blog posts must be free of spelling and grammatical errors and conform to the standards of your other blog posts Attendance: • Go to our Facebook group page. • Find the question I just posted. • Post a reply BEFORE 2:30pm to be counted on time All the news you can use… • Facebook TV • Tweet and Retweet FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management Today’s agenda • Keep on working on your blog – updating your blog roll, fancifying your twitter profile, etc. • Work on your FB fan page! FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – This week! FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Week 7 – October 8-10, 2013 – Facebook Part 1: Basics Content/Reading Due Before Class: • Read Adrian Chan, ”Principles of Social Interaction Design,” http://gravity7.com/SxD_Principles-AdrianChan- 2012.pdf pp 20-41 What we will do during class: • Social Networking • Facebook • G+ • Facebook Pages. Due this week: • Set up a Facebook page for your blog and blog topic. Put a link in your Facebook’s page “about” information to your blog and Twitter pages. • Find and “like” other pages on Facebook that are relevant to your topic, linking those pages and their audiences to your Facebook page. • Submit a link to your Facebook page via the Canvas submission link • Post the link to your Blog Post #1 on your Facebook page with a short message promoting your blog post. THIS IS DUE FRIDAY 10/11/13 at 11:59pm. In the wiki, week 7 1. What is your twitter stats (# tweets by you, # followers, # you are following) – as of 10/13/13 at 11:59pm (or, whenever you post your wiki) 2. How many FB likes do you have 3. What is your KLOUT score as of 10/13 4. What is your KRED score (both numbers) 5. What is your Peer Index score 6. How many have visited your blog – what are your blog stats? (# blog posts, total views, highest 1 day total – post screenshots) 7. Name the tool you have installed on your FB page (using SHORTSTACK) 8. Discuss your numbers so far. What picture is this paiting for you? What areas do you need to work on based on these stats?
  • Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook and Social Networking FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook and Social Networking FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook and Social Networking FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook and Social Networking FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook and Social Networking FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook and Social Networking FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://www.digitalbuzzblog.com/infographic-1-billion-facebook-users/
  • Social Media Management – Facebook – Top Brands FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://www.ignitesocialmedia.com/facebook-marketing/top-50-facebook-brand- pages/
  • Social Media Management – Facebook – Worldwide FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook – Worldwide FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook – Worldwide FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook – Worldwide FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook – Worldwide FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook – Time Spent/Wasted FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://ansonalex.com/infographics/facebook-user-statistics-2012-infographic/
  • Social Media Management – Facebook – Bloggers FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook – a timeline (not Timeline) FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Brands on Facebook FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Expectations of Facebook Page Likers Expectations of Facebook Users FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook Pages FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information “About” Description: up to 170 characters. “Use a high quality image that scales well from 180 x 180 pixels to 32 x 32 pixels.”
  • Social Media Management – Facebook Pages FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Click the Pencil and Swap Position With the App you’d like to replace (any except Photos)
  • Social Media Management – Facebook Pages FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook Pages FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook Pages FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook Pages FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Image at least 1225x508, but the more space you can give yourself on the sides, the better; Find a square portion of the image that you want to be your profile picture. Resize the entire image so that that square is 180x180 pixels, if necessary. (see link for more instructions: (http://lifehac.kr/wyc0ii) Note: most banners are 851 x 315 pixels; profile pic 180x180
  • Social Media Management – Facebook Pages FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook Pages FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook Pages FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://www.facebook.com/addlist/ When you have “Liked” a Page, if you click that button again you can add that page to an Interest List – create and share your own list
  • Social Media Management – Facebook Questions FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook Apps FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Facebook App Settings Page http://www.facebook.com/settings/?tab=applications&app_id=139475280761#application-li-139475280761
  • Social Media Management – Facebook Apps FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Facebook App Settings Page http://www.facebook.com/settings/?tab=applications&app_id=139475280761#application-li-139475280761
  • Social Media Management – Facebook Apps FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Click the Edit Pencil and select “Hide from Timeline.” Privacy Settings Page: http://www.facebook.com/settings/?tab=privacy
  • Social Media Management – Facebook Timeline FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook Timeline FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook & Time Of Day FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook & Posting Idea FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook & Frequency FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Generating “likes” FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information • Offer free content (examples: coupon, white paper, image, video) that is only for those who “like “ the page • Provide high quality, high resolution downloadable photos • What else? What can you offer others?
  • Social Media Management – Facebook & Posting Ideas FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Facebook & Posting Ideas FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information