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  • http://www.chicagotribune.com/features/tribu/sc-fam-0424-online-photo-rules-20120424,0,2427140.storyBefore posting a photo, ask yourself if you would be comfortable with your boss or your mom, or a future employer seeing the photo you are planning to post. If it's an unflattering photo of someone else , ask yourself how you would feel if a friend posted a similar photo of you. Remember that prospective employers routinely search applicants on Facebook and other social media, looking for anything that might suggest the job applicant should not be hired.
  • What keywords are your prospective readers customers using when they search?What topics interest your audience, directly and indirectly related to your blog? Think of a search request as a question - can you provide useful answers?http://www.contentmarketinginstitute.com/2010/08/content-creation-and-promotion-is-more-effective-with-seo/http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development
  • What keywords are your prospective readers customers using when they search?What topics interest your audience, directly and indirectly related to your blog? Think of a search request as a question - can you provide useful answers?http://www.contentmarketinginstitute.com/2010/08/content-creation-and-promotion-is-more-effective-with-seo/http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development

Lis4380 f13-w3 Lis4380 f13-w3 Presentation Transcript

  • Social Media Management LIS 4380 Casey Yu Fall 2013 Week 3 9/10-12/13 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management Today's topics: • Attendance • 2:10: FIELD TRIP!! • News • Wiki, last time! • Blogging 101, how to do it! • The Visual Landscape Work time! • Start working on your first blog post! • Explore Pinterest FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management All the news you can use… • I've been HACKED! • The Hash-hole • The multifaceted problem of twerking and social media • Apple iPhone 5C Thursday: • Waffle falling over • Never Forget AT&T FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management ATTENDANCE • Go to the blog and complete the form before 2:30 to be counted on time! • Questions about attendance – see Blake (email him today) FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Wiki, redux • First, let's look at Canvas, the syllabus, and the course outline • Second – wiki wiki wiki. 1. Append new week's information at the TOP of YOUR page's old information. Click edit to add your info, then "save" to save it. 2. Copy and paste the URL to your page (this will not change weekly!) and submit it in Canvas. Go to assignments, look for the right week number and due date. FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management – Wiki, redux FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management: Blogging 101 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information • Write your first blog post. THEN before you submit your first blog post, schedule an appointment with the RWC for them to review your blog post and offer feedback. • Have your tutor send us an email confirming your attendance. – If your surname begins with A-M, send to Casey (cy09g@my.fsu.edu) – If your surname begins with N-Z, send to Blake (bar08@my.fsu.edu) • See blog for more info
  • Social Media Management: Blogging 101 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Explore Themes for look of new blog. Suggestion – look for widget- friendly themes
  • Social Media Management: Blogging 101 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information You can Activate a Theme, then change to another Theme in Appearance > Themes
  • Social Media Management: Blogging 101 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information You can Activate a Theme, then change to another Theme in Appearance > Themes
  • Social Media Management: Blogging 101 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Click on Pages and Add New
  • Social Media Management: Blogging 101 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Name the page About and add some text (e.g. from your blog proposal). When finished, click Publish
  • Social Media Management: Blogging 101 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Depending on your chosen Theme, the About page link may show up automatically on your homepage, or you may have to add a link to it.
  • Social Media Management: Blogging 101 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information You can add a link from either the Visual or HTML tab. On the Visual tab, highlight word(s) to turn into a link, then click on the button that looks like an chain link. Put your link in the URL field in the Inserted Link box; give the link a short title, and click Add Link
  • Social Media Management: Blogging 101 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information You can add a link from the HTML tab by highlighting word(s) to turn into a link, then clicking on the link button. Fill in the link URL in the Inserted Link box and click Add Link. This is what the final result will look like in the HTML tab. Click Publish.
  • Social Media Management: Blogging 101 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Using Images on Flickr, Pinterest, or elsewhere • You may need an image to be on the web so you can link to it in a post or on your page • Flickr.com – http://www.flickr.com/ - requires Yahoo! email address/account • Pinterest.com – http://www.pinterest.com
  • Social Media Management: Blogging 101 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Linking Images From Other Hosts • You can link to images hosted elsewhere on the web; for example, you can make a Flickr account http://www.flickr.com and link to a picture hosted there, if you first figure out the URL web link of the picture’s location on Flickr. • Finding URL of an online image – PC: rightclick the image & choose “copy image URL”; then CTRL V or right-click & paste the URL – Mac: either click & hold, or CTRL-click & Copy Image Address, then CTRL-click and Paste
  • Social Media Management: Blogging 101 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information You can do this from the Edit Post “HTML” tab: Click on “img” to add an image link in html Paste in the link for the image on the other hosting site (such as Flickr) and click OK. Publish your post.
  • Social Media Management: Blogging 101 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information You can do this from the Edit Post “Visual” tab: Click on “Upload/Insert” to add visual media Click “From URL” and add the link for your image on Flickr or other online hosting site
  • Social Media Management: Blogging 101 Post Slug: A better link Suppose I want a better link for my blog post. In Posts > Categories, go and change "Post Slug“ (side note: discovering your URL) FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information “social-media”
  • Social Media Management: The Visual Landscape – Social Media Photo Posting Etiquette If it is a photo you did NOT create or own: • Do you have permission to post this? Check licensing rules. • Did you follow Creative Commons license rules properly in posting? • Did you give credit to the creator of the image? (creator's name, link back to creator site) • Are you hotlinking without permission? DON'T. If you created/own the photo or image: • Before posting a photo of yourself or others, ask yourself how you'd feel if a friend posted a similar photo of you, or if your mom or boss saw a similar photo of you; • If others are in the photo, obtain permission to use their likeness!! • Do not tag a friend in a photo if s/he is not actually in the photo! FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://trib.in/KbZm8W
  • Social Media Management: The Visual Landscape FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://www.morguefile.com
  • Social Media Management: The Visual Landscape FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://commons.wikimedia.org/wiki/Main_Page
  • Social Media Management: The Visual Landscape FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://www.flickr.com/photos/45624627@N02/
  • Social Media Management: Pinterest FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management: Pinterest FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management: Pinterest FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management: Pinterest FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://gentlemint.com
  • Social Media Management: Pinterest FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management: Pinterest FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management: Wordle FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://www.wordle.net/
  • Social Media Management: Tagxedo FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://www.tagxedo.com/
  • Social Media Management: Create Infographics FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://visual.ly/
  • Social Media Management: Create Google Trends Visualizations FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://www.google.com/trends/
  • Social Media Management: Create a Google Ngram Graph FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://books.google.com/ngrams
  • Social Media Management: Search Engines and SEO FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management: Search Engines and SEO • Using the right keywords • Using the right words and phrases for your blog pages, blog post titles, subtitles , links and anchor links • Using tool tips / “alt” text to make images findable by search engines • Don’t OVERUSE a keyword; you want it to take people to the right page, not necessarily to ALL your pages equally. FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://mz.cm/JQ5X91
  • Social Media Management: Keyword Density Analysis Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
  • Social Media Management: Google Adwords FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://adwords.google.com/
  • Social Media Management: Google Search Tools > Related Searches FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information