Social Media Management
LIS 4930
Casey Yu
Fall 2013
Week 2
9/3/13
FSU SLIS – Florida’s iSchool -- Florida State University...
Social Media Management
Agenda
• New to the class? See me after lecture portion is over
• Contacting me – the best way is ...
Social Media Management
All the news you can use…
• Twitter Conversations Easier to Follow... but but but
• Dr. Phil & Twi...
Social Media Management
Web 2.0 is --
• user-centered
• multi-media
• socially rich
• communally innovative
Web 2.0 is – s...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
h...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
• Let’s look at some sites and HOW they are
using SOCIAL MEDIA
FSU SLIS – Florida’s iSchool -- Flo...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management:
Delicious
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & In...
Social Media Management:
Technorati
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & I...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & InformationFS...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
h...
Social Media Management
Digg
Digg is a place for people to discover and share
content from anywhere on the web. From the b...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management:
Reddit
Reddit.com is a site where people "have the option
to submit links to content on the Inter...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management:
Stumbleupon
• We help you easily discover new and interesting stuff on the Web.
Tell us what you ...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management:
Blogging
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Inf...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
A...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
•...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
G...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
•...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
W...
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  • Let's look at how Obama leveraged social media to push voters to action
  • Let's look at how Obama leveraged social media to push voters to action
  • Let's look at how Obama leveraged social media to push voters to action
  • Let's look at how Obama leveraged social media to push voters to action
  • Let's look at how Obama leveraged social media to push voters to action
  • Let's look at how Obama leveraged social media to push voters to action
  • Let's look at how Obama leveraged social media to push voters to action
  • Let's look at how Obama leveraged social media to push voters to action
  • Lis4380 f13-w2

    1. 1. Social Media Management LIS 4930 Casey Yu Fall 2013 Week 2 9/3/13 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    2. 2. Social Media Management Agenda • New to the class? See me after lecture portion is over • Contacting me – the best way is via email • Attendance – fill out post-it note given to you by TA. – Write your full name, FSUID, and a one word description of your blog topic. – Turn it in at the end of class on your way out. • News Today's topics: • Overview of Social Media • Data that supports the trends • Social Media Defined • Strategies for launching (based on guide) • Blog idea – lets share! Work time! • Weekly Wiki Assignment • Set up your domain and blog FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    3. 3. Social Media Management All the news you can use… • Twitter Conversations Easier to Follow... but but but • Dr. Phil & Twitter • You? FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    4. 4. Social Media Management Web 2.0 is -- • user-centered • multi-media • socially rich • communally innovative Web 2.0 is – services, participation, collective, remixable, “wisdom of the crowd” Web 2.0 technologies include – blogs, wikis, streaming media, social networks, tagging, RSS feeds, mash-ups READING: O’Reilly, Tim (2005), “What is Web 2.0?” http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web- 20.html FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    5. 5. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://allfacebook.com/june-2013-world-map-of-social-networks_b122677
    6. 6. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    7. 7. Social Media Management • Let’s look at some sites and HOW they are using SOCIAL MEDIA FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    8. 8. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    9. 9. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    10. 10. FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    11. 11. FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    12. 12. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    13. 13. Social Media Management: Delicious FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://www.socialmediaexaminer.com/how-to-use-delicious-social-bookmarking/ http://delicious.com/tools
    14. 14. Social Media Management: Technorati FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://technorati.com/blogs/top100/
    15. 15. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & InformationFSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Screenshot from the Mike Wesch video showing his browser with bookmarklets Notice how it says “Diigo” “Delicious” “Digg” “Stumble” on his browser?
    16. 16. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information http://www.delicious.com/stacks/lorri_mon Search for tags on your blog topic idea Follow users who are saving links on your topic idea Save links & create “stacks” of links
    17. 17. Social Media Management Digg Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our community. We’re here to provide tools for our community to discover content, discuss the topics that they’re passionate about, connect with like- minded people, and make some new friends in the process. By looking at information through the lens of the collective community on Digg, you’ll always find something interesting and unique. We’re committed to giving every piece of content on the web an equal shot at being the next big thing. FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    18. 18. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    19. 19. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    20. 20. Social Media Management: Reddit Reddit.com is a site where people "have the option to submit links to content on the Internet or submit "self" posts that contain original, user-submitted text. Other users may then vote the posted links "up" or "down" with the most successful links gaining prominence by reaching the front page. In addition, users can comment on the posted links and reply to other commentators consequently forming an online community. Reddit users may create their own topical sections, known informally as subreddits and officially as communities, for which to submit their links and to comment, while appealing to a specific niche." FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    21. 21. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    22. 22. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    23. 23. Social Media Management: Stumbleupon • We help you easily discover new and interesting stuff on the Web. Tell us what you like, and we’ll introduce you to amazing web pages, videos, photos and more that you wouldn’t have found on your own. • As you Stumble through great web pages, tell us whether you Like or Dislike our recommendations so we can show you more of what’s best for you. We’ll show you web pages based on that feedback as well as what similar Stumblers and the people you follow have Liked or Disliked. • Our members have given us some pretty great compliments in the past, including describing us as “the entire Internet, all in one place,” ”an epic journey” and “a map to an adventure you wouldn’t otherwise have found out about.” • Whether you’re interested in Humor, Photography, Fashion or Sports, we have something for you. Every Stumble is an adventure, and something amazing is always just a click away. FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    24. 24. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    25. 25. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    26. 26. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    27. 27. Social Media Management: Blogging FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    28. 28. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information A Google Search trick for finding blogs • Try a Google Site Search http://www.google.com • site: wordpress.com and “unusual art” • brings up Wordpress blogs on the topic of unusual art (put your own topic ideas into the quotes to try this search!)
    29. 29. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information • How to blogs • Top 10 blogs • What not to do blogs • Review blogs • Images blogs • Numbers blog • News blogs • Political blogs
    30. 30. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Getting a domain and hosting squared away • Find a hosting company – http://www.dreamhost.com/edu/ – http://www.bluehost.com/ • No Windows-based hosting, Linux/UNIX only! • Find one that has auto-install of Wordpress unless you want to install it yourself
    31. 31. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information • Choosing domain names • Domjax.com
    32. 32. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Work Time! • Feedback on wiki 1 assignments so far • I’ll give you individual verbal feedback to you about your blog idea and topic (check Canvas – all blog proposals submitted by 9am this morning have been reviewed and graded). • Create accounts and start exploring Stumbleupon and Delicious (together), Digg, Reddit, Technorati, etc. Save links to your Delicious collection Your WEEK 2 wiki post should address the following: Week 2 Assignments 1. Create a Stumbleupon account and submit the URL to your wiki page 2. Add two new sites to your Delicious account on your area of blogging interest. Discuss what you added and why. 3. Add a link to your new blog to your wiki page. What was the experience of choosing a domain name like? What about hosting?

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