Social Media Management
LIS 4380
Casey Yu
Fall 2013
Week 1
8/27-29/13
FSU SLIS – Florida’s iSchool -- Florida State Univer...
Social Media Management
Agenda
• New to the class? See me during work time
• Attendance – sign up for the Facebook group. ...
Social Media Management
Setting the tone
• Say my name!
• My expectations of you (in syllabus)
• Your expectations of me
•...
Social Media Management
All the news you can use…
• The gov and social media
• M-O-O-N, that spells moon!
• Miley Cyrus
FS...
Social Media Management
• What is social media?
• Examples of social media?
FSU SLIS – Florida’s iSchool -- Florida State ...
Social Media Management
Key sites
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Inf...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
L...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
In groups of 3, do the following:
• Come up with a definition of social media
• Draw a visual layo...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
W...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
W...
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
P...
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  • Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."
  • Let's look at how Obama leveraged social media to push voters to action
  • Let's look at how Obama leveraged social media to push voters to action
  • Let's look at how Obama leveraged social media to push voters to action
  • Let's look at how Obama leveraged social media to push voters to action
  • Let's look at how Obama leveraged social media to push voters to action
  • Let's look at how Obama leveraged social media to push voters to action
  • Let's look at how Obama leveraged social media to push voters to action
  • Lis4380 f13-w1-2

    1. 1. Social Media Management LIS 4380 Casey Yu Fall 2013 Week 1 8/27-29/13 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    2. 2. Social Media Management Agenda • New to the class? See me during work time • Attendance – sign up for the Facebook group. Post an introduction of yourself. Include your year (senior, junior, etc.), area of interest in IT, goals for the class, and anything else you'd like us to know. Tell us what you're thinking about doing for your blog • Set the tone of the class • News Today's topics: • What is social media? - • Keep your nose clean • Beyond just posting a status update or tweet • 10 in 10 series Work time! • Project Proposal – due Sunday at 11:59pm • Weekly Wiki Assignment – due Sunday at 11:59pm FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    3. 3. Social Media Management Setting the tone • Say my name! • My expectations of you (in syllabus) • Your expectations of me • Your expectations of each other FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    4. 4. Social Media Management All the news you can use… • The gov and social media • M-O-O-N, that spells moon! • Miley Cyrus FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    5. 5. Social Media Management • What is social media? • Examples of social media? FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    6. 6. Social Media Management Key sites FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    7. 7. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    8. 8. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Los Angeles School District Hires 1st Social-Media Director The philanthropic Goldhirsh Foundation is paying $87,000 of her $93,300-a-year salary, with the district picking up the balance, officials said. Check out: https://hoojobs.com/
    9. 9. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    10. 10. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    11. 11. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    12. 12. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    13. 13. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    14. 14. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    15. 15. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    16. 16. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    17. 17. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    18. 18. Social Media Management In groups of 3, do the following: • Come up with a definition of social media • Draw a visual layout of the various platforms • Take a picture of your drawing, email it/distribute it to all of your group members, and post it to your wiki (we'll work on this next) FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    19. 19. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    20. 20. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    21. 21. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    22. 22. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    23. 23. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    24. 24. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    25. 25. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    26. 26. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    27. 27. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
    28. 28. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Work Time! • Weekly Wiki Assignment • Blog – Read and do the first post • Survey • Project Proposal
    29. 29. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Week 1 Wiki Assignment (due Sundays at 11:59pm) • Go to the class wiki site. Create an account. Your username should be your FSUID (e.g., cy09g); your e-mail should be your FSUID@my.fsu.edu email address, and please use your real name. • Navigate to the class directory from the main page of the wiki site and find your name. If it's not there, add it to the page once your account has been approved. Add it in alphabetically. This page will be where you record all of your weekly activity participation activities. • Create your delicious site (http://www.delicious.com/) and add three sites to delicious on your area of blogging interest. On your wiki page, paste the URL to your delicious account. • Upload a copy of your project proposal to your wiki page. Write a few sentences on what you chose and any other notes you would like to share for use later. • Every week when you complete your wiki assignment, add new content to the TOP of your page, so the newest content is on top.
    30. 30. Social Media Management FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information Project Proposal – 5% (50 points). Due Sunday 9/1/13 at 11:59pm via Canvas submission link. Select and propose a WordPress social media blogging project to be completed over the course of the class. The blog topic can be a hobby, personal interest, or can focus on an area of academic or vocational interest. Research and write a 2-page single spaced project proposal in 12 pt. Arial font which explains the blog topic, audience, purpose, and conduct an environmental scan to learn about your competitors in this blogging environment. The written proposal should be clear, well-written, persuasive, should cite sources using APA format (6th edition), and free from grammar and spelling errors. It should include information that addresses the following questions: • What is your proposed blog topic? • Who are your target audiences? • What are your key messages? • What are your objectives? • What are examples of blog posts you will do in the future? • Who are two other top blogging competitors in your topic area? • What is an example of one other good blog in your topic area? • How will your blog fit into the existing environment – what niche will it fill, what needs will it meet, and what will your blog offer readers? • What’s your blog of potential value to your audience?

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