What Is Next

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What Is Next

  1. 1. What is next?<br />You deserve the practice you really want<br />Casey Truffo, International Therapist Leadership Institute<br />
  2. 2. Start with the vision<br />What does your ideal practice look like?<br />
  3. 3. What do you stand for?<br />Specialty?<br />Your unique take on things (Your platform)<br />
  4. 4. Know Your Marketing Personality Type<br />Extrovert<br />Introvert<br />Creative<br />Techno-lover<br />
  5. 5. Your Marketing Plan<br />Pick the activities that fit your Marketing Personality Type<br />Schedule them<br />
  6. 6. Your Internet Marketing Plan<br />Website<br />Online locators<br />Blog<br />Other internet options<br />
  7. 7. Your Community Marketing Plan<br />Current referral sources<br />Potential referral sources<br />Business networking groups<br />Speaking<br />
  8. 8. Your Marketing Plan<br />Pick the activities that fit your Marketing Personality Type<br />Schedule them<br />Create a metrics plan<br />Monitor the metrics<br />Repeat what works<br />
  9. 9. How do you measure success?<br />
  10. 10. How Will you make time for marketing?<br />
  11. 11. How Will you stay motivated?<br />
  12. 12. How Will you KNOW if you get off-track?<br />
  13. 13. How Will you stay ACCOUNTABle?<br />
  14. 14. Who dreams bigger for you?<br />
  15. 15. What is your plan?<br />What are your next steps?<br />

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