The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009




The Caveman’s Hand:
Web Marketin...
The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009




Zen Buddhists                 No...
The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009




The Mona Lisa               Note...
The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009




What Good Salesmen Know         ...
The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009




Real Estate Agents              ...
The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009




Corporate Executives & MBAs     ...
The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009




The Caveman’s Hand &           N...
The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009




Learn From The                No...
The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009




Old-Time Carnivals              ...
The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009




 Peter Hannah, MS (Telecommunica...
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The Cave Man's Hand: Webmarketing Lessons From Unexpected Places

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Transcript of "The Cave Man's Hand: Webmarketing Lessons From Unexpected Places"

  1. 1. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009 The Caveman’s Hand: Web Marketing Lessons from Unexpected Places ____________________________________ By Peter Hannah YourGoogleGuy.com Practice Building Virtual Conference Friday, October 16th, 2009 Copyright 2009 by Peter Hannah – YourGoogleGuy.com
  2. 2. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009 Zen Buddhists Notes: Lesson: Use Beginner’s Mind Check out websites for • Plumbers • Lawyers • Massage Therapists • Chiropractors • Dentists Copyright 2009 by Peter Hannah – YourGoogleGuy.com
  3. 3. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009 The Mona Lisa Notes: Lesson: A Picture is Worth a Thousand Words The photograph on your website could be the most important single element on the whole page! Copyright 2009 by Peter Hannah – YourGoogleGuy.com
  4. 4. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009 What Good Salesmen Know Notes: Lesson: Sell the Sizzle, Not the Steak • Features tell, benefits sell • Meet the potential client where they are, know what motivates them • “They don’t need a lightbulb, they need light” Copyright 2009 by Peter Hannah – YourGoogleGuy.com
  5. 5. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009 Real Estate Agents Notes: Lesson: “Location, location, location” • Local.Google.com • City name in your Title Tag • City name in your text • Standardized Address • Map on your contact page Copyright 2009 by Peter Hannah – YourGoogleGuy.com
  6. 6. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009 Corporate Executives & MBAs Notes: Lesson: You manage what you measure • Statcounter.com • Google Analytics Copyright 2009 by Peter Hannah – YourGoogleGuy.com
  7. 7. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009 The Caveman’s Hand & Notes: Johnny Appleseed Lesson: Leave Your Mark! Spread Your Seed! • Include a link to your site • Be “the professional you” on most sites • Pick a username that includes your city name and your service word Copyright 2009 by Peter Hannah – YourGoogleGuy.com
  8. 8. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009 Learn From The Notes: Successful Ones Lesson: See What They Did and Repeat It • Use backlinks tools (such as www.iwebtool.com/backlink_checker) • Google Map -> More -> Web Pages • Examine site, content, keywords, page names, etc. • Do not copy their text! Copyright 2009 by Peter Hannah – YourGoogleGuy.com
  9. 9. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009 Old-Time Carnivals Notes: Lesson: Beware the Snake Oil Salesmen • If you don’t understand it, don’t buy it • Look to own rather to rent • If you need help, ask! Copyright 2009 by Peter Hannah – YourGoogleGuy.com
  10. 10. The Caveman’s Hand: Web Marketing Lessons from Unexpected Places – October 16th, 2009 Peter Hannah, MS (Telecommunications), MA LMHC is a counselor in private practice in Seattle who is also known as “Your Google Guy”. He’s been helping counselors, therapists and psychologists market their websites for the last 4 years. His specialties are Google Adwords Pay-Per-Click and Search Engine Optimization (SEO). He has worked with almost 300 colleagues in the US and Canada. For more information, please check out YourGoogleGuy.com. Copyright 2009 by Peter Hannah – YourGoogleGuy.com

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