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  • 1. Elicit the Problems from Your Niche Beyond One to One Sessions Session 3 1 Monday, June 22, 2009
  • 2. Let’s review: What is a niche? (target market) A group of people who have identifiable problems who hang out together in person or online.  2 2 Monday, June 22, 2009
  • 3. Look for a viable niche  Create an ideal client profile for that niche.  Google for associations or groups  Google for what that person would google for help. 3 2 Monday, June 22, 2009
  • 4. Let’s Look at Some Possible Niches 4 Monday, June 22, 2009
  • 5. 5 2 Monday, June 22, 2009
  • 6. Dads Monday, June 22, 2009
  • 7. 7 2 Monday, June 22, 2009
  • 8. Ruminating Over the Day’s Events? Monday, June 22, 2009
  • 9. When the Child Becomes the Parent Monday, June 22, 2009
  • 10. Parenting Boys Monday, June 22, 2009
  • 11. Stop Arguing With Your Mate Monday, June 22, 2009
  • 12. Is your child addicted to Internet Porn? Monday, June 22, 2009
  • 13. When it is time to leave... Monday, June 22, 2009
  • 14. Think outside the box  Your niche doesn’t HAVE to have a mental or relationship problem. 14 2 Monday, June 22, 2009
  • 15. Elicit the problems  Groups (yahoo, google, ivillage)  About.com  What are others offering?  Focus groups 15 2 Monday, June 22, 2009
  • 16. Coaching Questions:  What problem does your niche market have that you are ready to solve?  As you look back at the MSOTI funnel, what type of packaging suits you? 16 2 Monday, June 22, 2009