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  • 1. It all starts with a niche. Beyond One to One Sessions Beta Group Session 2 1 1 Thursday, June 18, 2009 1
  • 2. What is a niche? (target market)  A group of people who have identifiable problems who hang out together in person or online. 2 2 Thursday, June 18, 2009 2
  • 3. How is an MSOTI niche different?  In-office practice can be much broader/less specific.  Your local community = pond  The internet - ocean 3 3 Thursday, June 18, 2009 3
  • 4. Why a niche? (target market)  Need buyers  Leverage your content 4 4 Thursday, June 18, 2009 4
  • 5. The Best Part About a Niche  Allows you to become the expert.  People love the experts.  People want the experts. 5 5 Thursday, June 18, 2009 5
  • 6. Cool Part About Niches… Allows you to make the best use of your time and money. 6 6 Thursday, June 18, 2009 6
  • 7. What makes a good niche?  A group of people who have identifiable problems who hang out together in person or online.  Have an association - online or offline. 7 7 Thursday, June 18, 2009 7
  • 8. What makes a not-so-great niche?  Too big  Don’t know they have a problem  Don’t want to pay for help 8 8 Thursday, June 18, 2009 8
  • 9. So how do we pick a niche? 9 9 Thursday, June 18, 2009 9
  • 10. Start with what you love You may find that what is or has been meaningful in your life will be your niche. 10 10 Thursday, June 18, 2009 10
  • 11. Make a list about you ..  Your interests.  Meaningful experiences/growth  What you know in your heart 11 11 Thursday, June 18, 2009 11
  • 12. Make a list about your ..  Favorite books.  Favorite clients.  Favorite friends 12 12 Thursday, June 18, 2009 12
  • 13. Research  Google what they’d enter  Look for groups online & offline  Check Amazon and your local bookstore 13 13 Thursday, June 18, 2009 13
  • 14. A niche needs your passion Only pick a niche that excites you and gets you up in the morning. 14 14 Thursday, June 18, 2009 14
  • 15. In Summary  No niche = no $$  Niche has identifiable problems, hangs out together and has $$ to pay for solutions. 15 15 Thursday, June 18, 2009 15
  • 16. Coaching questions for you …  Where is your heart and mind headed when thinking about a niche?  What are you taking away from today’s session? 16 16 Thursday, June 18, 2009 16