Session2

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Session2

  1. 1. It all starts with a niche. Beyond One to One Sessions Beta Group Session 2 1 1 Thursday, June 18, 2009 1
  2. 2. What is a niche? (target market)  A group of people who have identifiable problems who hang out together in person or online. 2 2 Thursday, June 18, 2009 2
  3. 3. How is an MSOTI niche different?  In-office practice can be much broader/less specific.  Your local community = pond  The internet - ocean 3 3 Thursday, June 18, 2009 3
  4. 4. Why a niche? (target market)  Need buyers  Leverage your content 4 4 Thursday, June 18, 2009 4
  5. 5. The Best Part About a Niche  Allows you to become the expert.  People love the experts.  People want the experts. 5 5 Thursday, June 18, 2009 5
  6. 6. Cool Part About Niches… Allows you to make the best use of your time and money. 6 6 Thursday, June 18, 2009 6
  7. 7. What makes a good niche?  A group of people who have identifiable problems who hang out together in person or online.  Have an association - online or offline. 7 7 Thursday, June 18, 2009 7
  8. 8. What makes a not-so-great niche?  Too big  Don’t know they have a problem  Don’t want to pay for help 8 8 Thursday, June 18, 2009 8
  9. 9. So how do we pick a niche? 9 9 Thursday, June 18, 2009 9
  10. 10. Start with what you love You may find that what is or has been meaningful in your life will be your niche. 10 10 Thursday, June 18, 2009 10
  11. 11. Make a list about you ..  Your interests.  Meaningful experiences/growth  What you know in your heart 11 11 Thursday, June 18, 2009 11
  12. 12. Make a list about your ..  Favorite books.  Favorite clients.  Favorite friends 12 12 Thursday, June 18, 2009 12
  13. 13. Research  Google what they’d enter  Look for groups online & offline  Check Amazon and your local bookstore 13 13 Thursday, June 18, 2009 13
  14. 14. A niche needs your passion Only pick a niche that excites you and gets you up in the morning. 14 14 Thursday, June 18, 2009 14
  15. 15. In Summary  No niche = no $$  Niche has identifiable problems, hangs out together and has $$ to pay for solutions. 15 15 Thursday, June 18, 2009 15
  16. 16. Coaching questions for you …  Where is your heart and mind headed when thinking about a niche?  What are you taking away from today’s session? 16 16 Thursday, June 18, 2009 16

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