Welcome
                                  to
                        Beyond One to One Sessions
                          ...
Some notes about this group
             16 sessions – 8 weeks
             What and why – don’t worry about the how
   ...
Begin where you are




   3

Friday, June 12, 2009
Things that may change
                           from this group…
             Your mindset
             Your beliefs a...
As a profession,
          we have outgrown our clothes




   5

Friday, June 12, 2009
How may therapy techniques can
            you name?
             Psychodynamic
             Cognitive Behavioral
      ...
Rarely have we questioned the
          one-fee-for-one session model.




   7

Friday, June 12, 2009
The Myth of Self-Employment
             “Take this job and shove it.”
             “I could work for myself!”
         ...
We didn’t get what we thought.
             No retirement plan
             No vacation
             No sick time
     ...
Our current model will not sustain
            us.

            Medical model vs. personal growth model

            Cul...
It is time to look at another
                            business model.
                 Multiple Streams of Therapy Inc...
Multiple Streams of Therapy
            Income Model. (as you see it)

            Create products and offer services tha...
Multiple Streams of Therapy
            Income Model.

            The customer then gets to choose their level
         ...
14

Friday, June 12, 2009
15

Friday, June 12, 2009
How does a MSOTI business differ
            from an in-person practice?

            The power of the internet extends y...
How does a MSOTI business differ
            from an in-person practice?

            Niche is much more important in
   ...
How does a MSOTI business differ
            from an in-person practice?

            To be successful, you must know wha...
As we end Session #1:
            Coaching Questions for you

            What is your business vision?

            Wha...
Next time....
            What makes a good niche.




  20

Friday, June 12, 2009
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Session 1 Beyond One To One pdf

  1. 1. Welcome to Beyond One to One Sessions Beta Group 1 Friday, June 12, 2009
  2. 2. Some notes about this group  16 sessions – 8 weeks  What and why – don’t worry about the how  Download the recordings  Start where you are  A lot of content – listen lightly  Feedback, please. 2 Friday, June 12, 2009
  3. 3. Begin where you are 3 Friday, June 12, 2009
  4. 4. Things that may change from this group…  Your mindset  Your beliefs and management of time  Your niche market  Your solutions  Your feelings about $$ 4 Friday, June 12, 2009
  5. 5. As a profession, we have outgrown our clothes 5 Friday, June 12, 2009
  6. 6. How may therapy techniques can you name?  Psychodynamic  Cognitive Behavioral  Supportive  Solution focused  Positive Psychology  Narrative Therapy 6 Friday, June 12, 2009
  7. 7. Rarely have we questioned the one-fee-for-one session model. 7 Friday, June 12, 2009
  8. 8. The Myth of Self-Employment  “Take this job and shove it.”  “I could work for myself!”  “All I need is a part-time office and a phone.” 8 Friday, June 12, 2009
  9. 9. We didn’t get what we thought.  No retirement plan  No vacation  No sick time  Family leave? Ha!  Limitations on the number we could reach  Cap on our income.  We got a j-o-b. 9 Friday, June 12, 2009
  10. 10. Our current model will not sustain us.  Medical model vs. personal growth model  Culture is changing - new demands on us  Reverence for therapist is gone  Compassion fatigue is increasing 10 Friday, June 12, 2009
  11. 11. It is time to look at another business model. Multiple Streams of Therapy Income: The Way to Make *More* Money While Making A *Bigger* Difference 11 Friday, June 12, 2009
  12. 12. Multiple Streams of Therapy Income Model. (as you see it)  Create products and offer services that allow you to leverage your time and content.  Create it once, sell it again and again.  Limit your one-on-one time. 12 Friday, June 12, 2009
  13. 13. Multiple Streams of Therapy Income Model.  The customer then gets to choose their level of investment. 13 Friday, June 12, 2009
  14. 14. 14 Friday, June 12, 2009
  15. 15. 15 Friday, June 12, 2009
  16. 16. How does a MSOTI business differ from an in-person practice?  The power of the internet extends your reach.  While you can sell products in person or from your office, the power is in using the internet. 16 Friday, June 12, 2009
  17. 17. How does a MSOTI business differ from an in-person practice?  Niche is much more important in an MSOTI business. 17 Friday, June 12, 2009
  18. 18. How does a MSOTI business differ from an in-person practice?  To be successful, you must know what problems your niche wants solved.  But there is more. Are they willing to pay for that solution? 18 Friday, June 12, 2009
  19. 19. As we end Session #1: Coaching Questions for you  What is your business vision?  What do you see as your biggest obstacle?  What do you see as the biggest opportunity?  19 Friday, June 12, 2009
  20. 20. Next time....  What makes a good niche. 20 Friday, June 12, 2009
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