Make The Mostof Your Marketing

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Make The Mostof Your Marketing

  1. 1. Make the Most of Your Networking Private Building Conference International Therapist Leadership Institute Jodi Blackley, M.S., M.F.T. Thursday, October 13, 2009 http://www.jodiblackley.com jodi@jodiblackley.com
  2. 2. Purpose  Help feel more comfortable with locating, identifying and connecting with resources in their community to make solid networking connections.  Help reframe how to take a very extroverted means of marketing feel more accessible for those who prefer introverted strategies. http://www.jodiblackley.com jodi@jodiblackley.com
  3. 3. Introduction  Acknowledge fears of community marketing:  How to explain what it is we do?  Having confidence in our own services to exude that confidence to others  How do you find those who will be most likely to refer? http://www.jodiblackley.com jodi@jodiblackley.com
  4. 4. How to Make Extroverted Marketing More Comfortable  Maintaining a positive attitude  Anxiety Reduction  Identifying and changing negative thought patterns.  Recognizing your own strengths  Not getting caught up in what others say will/won't work  Find, read success stories  Be secure in your own strengths. Adage: Take what works for you & discard the rest.  Surrounding yourself with positive people  Abundance-oriented colleagues and individuals  Find people who are having success, pick their brains  Engaging in self-care  Use any extra time to your advantage  Use down time to make community connections  Work on ideal clienthttp://www.jodiblackley.com definition jodi@jodiblackley.com
  5. 5. Tips to Increase Community Networking  Define Your *Ideal* Client  Who is your *Ideal* Client?  Where are they located?  Where do they turn for help?  Looking at needs of ideal client & coming up with themes that “speak” to that clientele http://www.jodiblackley.com jodi@jodiblackley.com
  6. 6. Tips to Increase Community Networking  Implement an “elevator speech.”  Why is this important?  Many community networking venues utilize such techniques.  Approximately 30 secs.  Informs others what it is you do  Once defined, imagine meeting someone in an “elevator”  Focus on the presenting problem & how you will alleviate the pain of your ideal client. http://www.jodiblackley.com jodi@jodiblackley.com
  7. 7. Tips to Increase Community Networking  Increase your networking  Back to ideal client  Have your elevator speech (or several if appropriate) ready  Look at where your ideal client would seek out resources for help  Define your “sphere of influence” or “power partners” (Who are those who can refer to you your “ideal client?”) http://www.jodiblackley.com jodi@jodiblackley.com
  8. 8. Tips to Increase Community Networking  Keep business cards on you at all times! If you have website/email, add it to business card printing.  If you have brochures, fliers, etc., bring them! Many networking opportunities have tables set-up to allow participants to advertise their services.  Decide on personal goals for each networking opportunity before arriving to the event.  What do you want to get from the event?  How many people do you want to network with?  How many business cards do you want to hand out? http://www.jodiblackley.com jodi@jodiblackley.com
  9. 9. Where to Network within the Community  Local chapters of professional associations (CAMFT, AAMFT, ACA, etc.)  Benefits: Connect with others in same field who may not work with your “ideal client”  Colleagues are supportive  Safe place to work on your “elevator speech”  Create a networking group with other therapists  Provide marketing support  Provide feedback  Share strengths & niches with one another http://www.jodiblackley.com jodi@jodiblackley.com
  10. 10. Where to Network within the Community  Attending Conferences/Workshops  Networking opportunities  Pushing yourself to meet new people  Passing out business cards  Getting involved on Boards  Benefits: Allows you to get your name out in your community as a leader in your field.  Gives you opportunities to network in the community with other professionals at conferences.  Seen as a face in the community -- Name recognition! http://www.jodiblackley.com jodi@jodiblackley.com
  11. 11. Where to Network within the Community  Join Networking Groups (BNI, Chamber of Commerce, etc.)  Benefits: Expert in your Chapter  Opportunity to define your “sphere of influence”  Opportunity to refine your “elevator speech.”  Get to meet many professionals from other fields – think outside the box  Meet more people from within your community  School alumni groups/associations  Reconnect with other alumni  Faculty members can be good resources http://www.jodiblackley.com jodi@jodiblackley.com
  12. 12. Where to Network within the Community  Presentations  Benefits: Opportunity to demonstrate your expertise  Can pass out brochures/business cards/products (CD’s, etc.)  Can work with another professional to expand the topic and draw in more potential clients.  Become expert in your field. http://www.jodiblackley.com jodi@jodiblackley.com

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