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Joe Bavonese Social Networking For Therapist Virtual Conference Presentation Oct 2009

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  • 1. Social Networking for Therapists A Presentation at the Practice Building Virtual Conference October 2009 Uncommon Practices Joe Bavonese, PhD www.uncommon-practices.com (800) 940-0185
  • 2. About the Presenter  Joe Bavonese is a Licensed Psychologist in Michigan who runs a group psychotherapy practice, as well as doing psychotherapy  Joe and his business partner Mel Restum, PhD began Uncommon Practices in 2005 to teach private practitioners how to create their Ideal Practices through the study and application of Business and Marketing principles Uncommon Practices www.uncommon-practices.com 800 940 0185 2
  • 3. About the Presenter  Joe‟s business specialty is Internet Marketing; his therapy practice gets over 40 referrals a month from online sources  Joe has been using Social Media to generate referrals to his practice since 2007 Uncommon Practices www.uncommon-practices.com 800 940 0185 3
  • 4. Social Networking  Strong emphasis in being part of an online community  Uses member input (opinions, photos, videos, etc) as basis for most or all of content  Software applications are hosted inside the community  Sharing of resources and access to many people (called „friends‟ or „contacts‟)  Best examples:  www.facebook.com - social profiles; now wider ranges of ages  www.linkedin.com - business networking  www.twitter.com – 140 character “tweets”  www.youtube.com - user generated videos Uncommon Practices www.uncommon-practices.com 800 940 0185 4
  • 5. Social Networking Sites  Social Networking sites have experienced tremendous growth in the past year (May 2008 to May 2009): Facebook Visits up 97% Twitter Visits up 2681% LinkedIn Visits up 90% Uncommon Practices www.uncommon-practices.com 800 940 0185 5
  • 6. Comparison of the Big Three: Millions of Visitors Per Month 120 100 80 60 40 20 0 Facebook Twitter LinkedIn Uncommon Practices www.uncommon-practices.com 800 940 0185 6
  • 7. Comparison of the Big Three: Average Time in Minutes on Site Per Visit 25 20 15 10 5 0 Facebook Twitter LinkedIn Uncommon Practices www.uncommon-practices.com 800 940 0185 7
  • 8. Comparison of the Big Three: Percent of Visitors Over 35 Years Old 100 90 80 70 60 50 40 30 20 10 0 Facebook Twitter LinkedIn Uncommon Practices www.uncommon-practices.com 8
  • 9. Comparison of the Big Three: Percent of Visitors With at Least Some College 100 90 80 70 60 50 40 30 20 10 0 Facebook Twitter LinkedIn Uncommon Practices www.uncommon-practices.com 9
  • 10. Comparison of the Big Three: Percent of Visitors with Annual Household Income Over $50,000 100 90 80 70 60 50 40 30 20 10 0 Facebook Twitter LinkedIn Uncommon Practices www.uncommon-practices.com 10
  • 11. How to Use Each Service  For All Social Networking Sites:  If you do nothing else, create a free profile – and stock it with as many high-search keywords as you can. Also, post your website on each profile – this will serve as valuable inbound links to your site, and will help your Google Page Rank  The best way to learn how to use each site is to go on the site and observe, listen and watch what goes on  For any Social Networking site, slowly begin to invite people to join your Friend List (Facebook), Contact List (LinkedIn) or Follow you (Twitter) Uncommon Practices www.uncommon-practices.com 800 940 0185 11
  • 12. Specific Tips for Facebook  Facebook is an online social club of everyone in your past or present life that you‟ve had positive experiences with  Decide if you want a personal profile; a business profile or both  Facebook has a serious boundary problem. Assume most of what you post on it will be seen by people you don‟t want to see it  You should carefully review the Privacy Settings (see next page) before your post anything on Facebook Uncommon Practices www.uncommon-practices.com 800 940 0185 12
  • 13. Specific Tips for Facebook  Privacy Settings (click on Settings at the top): Uncommon Practices www.uncommon-practices.com 800 940 0185 13
  • 14. Specific Tips for Facebook  You should segment your Friend list – since you may want to post different things to each group (click on Create New List on left) Uncommon Practices www.uncommon-practices.com 800 940 0185 14
  • 15. Specific Tips for Facebook  If someone wants to be on your Friend list, and you don‟t want them to be, simply click on Ignore  When you ignore someone, their friend request will be removed from your list of friendships to confirm, and they will not be notified.  Facebook asks “What‟s on your mind?” for status updates  There are two direct ways to promote your practice on Facebook  Fan Pages  Pay Per Click ads Uncommon Practices www.uncommon-practices.com 800 940 0185 15
  • 16. Specific Tips for Facebook  Fan Pages and Pay Per Click ads Are Both Created by Clicking on “Advertising” at the Bottom of the Home Page  Which takes you to this: Uncommon Practices www.uncommon-practices.com 800 940 0185 16
  • 17. Specific Tips for Facebook  Click on “Pages” and you can create an entire business profile, which can serve as an auxillary website, complete with  Listings of Upcoming Events  Photos  Information about your Services  Contact Information  Updates on New Staff and Programs Uncommon Practices www.uncommon-practices.com 800 940 0185 17
  • 18. Specific Tips for Facebook  Click on “Create an Ad” and you can create a very highly targeted pay per click ad Uncommon Practices www.uncommon-practices.com 800 940 0185 18
  • 19. Specific Tips for Facebook  Click on “Create an Ad” and you can create a very highly targeted pay per click ad – by city, age, gender, education & marital status: Uncommon Practices www.uncommon-practices.com 800 940 0185 19
  • 20. Specific Tips for Facebook  Facebook has all this data in their profiles, and will give you an estimate of how many people fit the target for your ad: Uncommon Practices www.uncommon-practices.com 800 940 0185 20
  • 21. Specific Tips for Twitter  Twitter is a micro-blogging site where you post 140 characters or less, in all text  You can signup for free, creating a username up to 15 characters Uncommon Practices www.uncommon-practices.com 800 940 0185 21
  • 22. Specific Tips for Twitter  Once you have a username, Twitter presents you with this:  In the white rectangle, you type in text only, 140 characters or less  At times you have to be creative with shortcuts and abbreviations due to the limitation of 140 characters Uncommon Practices www.uncommon-practices.com 800 940 0185 22
  • 23. Specific Tips for Twitter  You may want to grab several good Twitter names – they may one day be as valuable as URLs  Try to include high-search keywords in your Twitter usernames, such as  @coupletherapyny  @anxietyhelpca  @depressiontx  Tweet 1-2 times a week with a link to your website: Uncommon Practices www.uncommon-practices.com 800 940 0185 23
  • 24. Specific Tips for Twitter  Twitter is the most flexible social media site, and so can be used in a wide variety of ways: search; local events; customer service; links to blogs or web pages; informational updates about your services  Twitter asks “What are you doing?”  Twitter often puzzles new users, until you use the SEARCH feature  Twitter also excels at live news reporting – recent examples include the Hudson River plane landing; Mumbai Terrorist attacks; Iran election demonstrations Uncommon Practices www.uncommon-practices.com 800 940 0185 24
  • 25. Specific Tips for Twitter  On Twitter, you FOLLOW people. They don‟t have to know you for you to follow them.  Whenever someone you are following posts something, it shows up in your Twitter feed  Because Twitter posts are limited to 140 characters of text, people often use a URL Shortener such as TinyURL or Bitly to shorten a link to a blog post or a website page: Uncommon Practices www.uncommon-practices.com 800 940 0185 25
  • 26. Specific Tips for Twitter  Some posts are profound quotes:  Others, well… Uncommon Practices www.uncommon-practices.com 800 940 0185 26
  • 27. Specific Tips for Twitter  To gain more followers, be sure to use:  http://www.twellow.com  Twellow gives you directories of Twitter users, by profession: Uncommon Practices www.uncommon-practices.com 800 940 0185 27
  • 28. Specific Tips for Twitter  Under Psychology, there are over 1800 profiles, including: Uncommon Practices www.uncommon-practices.com 800 940 0185 28
  • 29. Specific Tips for Twitter  If you find one you like, you click on FOLLOW – and most of them time they will follow you back  Your profile should include high search keywords, but often they are more like this one: Uncommon Practices www.uncommon-practices.com 800 940 0185 29
  • 30. Specific Tips for Twitter  A similar site is http://wefollow.com : Uncommon Practices www.uncommon-practices.com 800 940 0185 30
  • 31. Specific Tips for Twitter  Using just these two sites, I‟ve gained over 1400 followers – for free – in five months  Now I can “tweet” my list to promote my services, for free, to all these people Uncommon Practices www.uncommon-practices.com 800 940 0185 31
  • 32. Specific Tips for LinkedIn  LinkedIn is like being at a Business Conference  Meet colleagues who share a common professional interest  You add Contacts the way Facebook adds Friends –but you have to demonstrate how you know them  You type in Status Updates, up to 140 characters, just like Twitter Uncommon Practices www.uncommon-practices.com 800 940 0185 32
  • 33. Specific Tips for LinkedIn  You can also join relevant Groups to drill down deeper into your own interests  You can start discussions; ask questions of experts; and promote an Event within your group Uncommon Practices www.uncommon-practices.com 800 940 0185 33
  • 34. Specific Tips for LinkedIn  LinkedIn is best for business to business (B to B) transactions  A great place to promote products and services to other professionals, such as Supervision or Clinical or Business Training  LinkedIn also has a very active job board  As with any of these sites, complete a thorough profile with lots of high search keywords embedded throughout Uncommon Practices www.uncommon-practices.com 800 940 0185 34
  • 35. Social Media - YouTube  Video on YouTube – this is right now (and it‟s FREE!)  Use on websites to dramatically increase emotional engagement, vs all text  Should be short, 1 – 3 minutes in length  Provide valuable information in a down-to-earth, non- academic manner of presentation  Good for personal statements & testimonials Uncommon Practices www.uncommon-practices.com 35
  • 36. Social Media - YouTube  YouTube has the 3rd Highest Traffic on the Internet  – 100 Million Visitors per Month  – YouTube is Owned by Google, and when you create a video with the proper keyword tags, it will often show up on Google very quickly – much more quickly than a new web page will Uncommon Practices www.uncommon-practices.com 36
  • 37. In Summary Social Networking connects you with a vast network of relationships that would otherwise be unavailable to you Uncommon Practices www.uncommon-practices.com 37
  • 38. Social Networking ROCKS! Social Networking also gives you the opportunity to develop products and services that can be delivered all over the country… or all over the world, for almost no cost. Uncommon Practices www.uncommon-practices.com 38
  • 39. Social Networking is an amazing tool that makes it easier than ever to share your wisdom, to touch more people‟s lives, and to fulfill your life purpose. Uncommon Practices www.uncommon-practices.com 39
  • 40. Social Networking for Therapists Additional Resources Here‟s a link to a page of valuable Social Networking resources for therapists: http://www.uncommon-practices.com/socialnetworking.html Uncommon Practices www.uncommon-practices.com 40