Become A Speaker Pbc

Handout packet Become a Paid Speaker Bill O’Hanlon, M.S. Bill O’Hanlon, Possibilities, 223 N. Guadalupe #278, Santa Fe, NM 87501 505.983.2843; Bill@billohanlon.com; www.billohanlon.com; www.paidpublicspeaker.com Special Offer for Practice Building Conference participants: Register for Bill’s online course on Becoming a Paid Public Speaker, usually $250, and get a $100 discount. Find out about the course and register here: http://www.paidpublicspeaker.com/Online/page27.html When you click the Add to Cart button and it takes you to the shopping cart, put in the coupon code: PBVC Another special offer for Practice Building Conference participants: Register for Bill’s small group intensive live coaching course on Becoming a Paid Public Speaker in Santa Fe in January 2010 and get a $100 discount Find out about the course and register here: http://www.paidpublicspeaker.com/paidpublicspeaker/livecourse.html When you click the Add to Cart button and it takes you to the shopping cart, put in the coupon code: PBVC

How to Become a Successful Workshop Presenter Page 2 Options for Getting Started or Expanding Your Workshop Career Self-Sponsoring Fastest way to get started This is a hard path, with many skills and lots of sweat equity involved But you have control over marketing, topic, location and timing You can learn things that will help you later in your speaking career How to write brochure copy What sells How to speak well Get great mailing lists Free presentations in your local and regional area Record everything for feedback and for possible products Get evidence of your speaking and of how well you did Network and upsell Use the revenue enhancing strategies Multi-faculty presentations Record everything for feedback and for possible products Get evidence of your speaking and of how well you did Network and upsell Use the revenue enhancing strategies Go see others present (for dos and don’ts) Work for better slots (keynotes, longer presentations and so on) Contact National Sponsors Speakers Bureaus Big bucks once you get established Like getting a trade book published; it is hard to break in Need a slick video (3-camera) and packet Write books I get calls, emails, letter and faxes from people who have read my books and want to know if I do speaking engagements Books give you instant credibility and prestige, even if people haven’t read them Even if they are self-published Build your platform One plank at a time

How to Become a Successful Workshop Presenter Page 3 Checklist for Action Steps to Getting Hired by National Sponsors ❐ Obtain names and addresses of national sponsors  From ads in national magazines  From brochures you or others receive in the mail ❐ Get your material ready to send  Brochures  Topic lists  Photo  Blurbs/connections  Audio/video examples  Books/articles  Platform statement  Outline/objectives in the form the sponsor uses  One sheet promo ❐ Find the name of the decision maker, if possible  Write a query letter or accompanying letter  Send your materials (in the form requested or preferred by the sponsor)  Follow up gently but persistently  Re-inquire or re-submit in the future, when conditions may change  Find a connection with a speaker that the sponsor knows and get a recommendation or referral if possible ❐ Keep expanding your platform  Do more speaking-related activities  Compile evidence  Get feedback forms and collect the best comments

How to Become a Successful Workshop Presenter Page 4 Identifying Your Passion and Mission for Speaking What Energizes You? Pissed What upsets you or what do you think is wrong in the world that you want to set right? Where do people have myths or misunderstandings that you would like to set straight? Where are people suffering or floundering needlessly that you can help them? What are people oblivious about that you can wake them up to? Blissed What excites you? What are you fascinated by or compelled by? What can’t you stop reading about, doing, learning about, or telling others about because you are so interested in it or so excited about it? Fear What do you know is true or important but are afraid you’ll get attacked about or be too exposed or visible if you say it? Your mission (should you decided to accept it) If you weren’t restrained by modesty or fear, what contribution would you like to make in the world? How would the world be different if you succeeded in making that contribution? What would people know or do differently after they got your information or help?

How to Become a Successful Workshop Presenter Page 5 Focusing Your Topic Titles Brainstorm with sponsors after you get connected Check out other people’s titles and what grabs you Market test different titles With attendees With sponsors A/B mailings and ads Keep it short and sweet if possible Subtitles can have more detail and be longer Problem, promise and program included if possible Have a clear focus and don’t try to teach too many things at once Do One Thing Different example Mindfulness is too broad; Mindfulness for Depression is better

How to Become a Successful Workshop Presenter Page 6 How to Do Compelling Presentations “Good teaching is one-fourth preparation and three-fourths theatre.” –Gail Goodwin Practice, practice, practice It takes me about 20 times or more to really get a presentation down It took me years to be a competent and skilled presenter Listen to and attend to feedback/critiques/requests What is your most frequent critical comment? What do people like about your presentations? What objection(s) do people make in their questions or comments during the workshop? Model on others What did you like about another’s presentation? What didn’t you like? Pump sponsors for their knowledge about good presentations/presenters Ask colleagues or friends what they liked about recent presentations they attended Ask them what they didn’t like Be yourself Be prepared Roll with the punches/unexpected situations Be nice Be flexible Practice new material out loud It’s not the same doing it in your head Record it and listen back to yourself Constantly improve the presentation Kaizen Typos Invite critiques and suggestions-From sponsors and from attendees Master the technology The Secret Structure (see separate handout) Use multi-modal presenting Using the space and gestures skillfully

How to Become a Successful Workshop Presenter Page 7 Dealing with and Overcoming Fear of Speaking What are you afraid of? Failure Criticism Mistakes Looking foolish Forgetting what you are going to say Nervousness Standards/specifications TV and movies model perfect, clever and witty speech Pre-written speech is more coherent than most everyday speech and public speaking Physical nervousness Breathing Posture Psychological nervousness Focus on externals rather than self-consciousness Focus on nodding/smiling//responsive audience members Be prepared Start with strong material Be Yourself Easier said than done; it takes lots of effort for most of us to be natural Experience speaking helps. The each presentation you give doesn’t have your entire reputation or self-esteem riding on it. Remember: If you blank out, get nervous or lose your place, get real, confess, be vulnerable and/or ask for help Resources: Lee Glickstein’s Be Heard Now!: Tapping Into Your Inner Speaker and Communicate with Ease; Sounds True audiotapes; www.leeglickstein.com; NY; Broadway Books, 1999. Ron Hoff’s I Can See You Naked, Andrews McMeel Publishing, 1992

How to Become a Successful Workshop Presenter Page 8 Building Your Platform/Portfolio PLATFORM: What lifts you above other speakers in terms of reputation, accomplishment, credentials, expertise, marketing channels and possibilities and how well known you are Begin to create evidence of your accomplishments As an expert, as a speaker, as a success in any arena Collect any articles written about or by you Collect any flyers or brochures of any speaking engagements List any and all speaking engagements List any books you’ve written List any endorsement blurbs from well-known people or attendees. Take small and large steps to expand your platform Start small and perhaps unpaid and go on from there. Take any and all speaking engagements, TV appearances, radio, magazine or newspaper interviews. Actively solicit bigger venues, sponsors and more money as you gain confidence, evidence and reputation. Self-sponsor your own presentations. Create products that can enhance your revenue when you speak. Build a website for you and your products. Create an audio and a video demo of your speaking. Create outlines, descriptions and objectives of your presentations. Get a resume put together. Have a black and white and color photo available as a computer (.jpg) file. Get blurbs from well-known people on you or your speaking.

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How to Become a Successful Workshop Presenter Page 11 Speaking Internationally Fee differences Most other countries, including Canada, cannot afford US fees I charge a set fee per day in US dollars plus expenses, so I do not have to worry about currency fluctuations Passport/visas/business visas You need a passport these days except for Canada and Mexico You may need a business visa; check with airlines or on websites You may not get a business visa; handle with caution Translations Simultaneous Sequential None Currency ATMs or credit cards have been best for me, not traveler’s checks Electricity/TV differences Most countries, with the exception of Canada, have different plugs for electricity (and telephones); two kinds of converters (plugs and voltage) Television standards are mainly three in the world (North American; PAL; SECAM) – Use computer video and LCD if possible, bypassing the whole issue Otherwise, get them converted or arrange for US standard machine to be available Hotel differences Most places have smaller and less comfortable hotels than the US, unless you or your sponsor pay out the yin-yang; it may be worth it to you Cultural differences Get a book or tape Pay attention Ask Apologize Great for your platform back home. This impresses most people.

How to Become a Successful Workshop Presenter Page 12 Keeping Your Career Alive in the Long Run Avoid rudeness and prima donna or dilettante behavior You can get away with it for a while, but it will catch up to you Stale topics Keep yourself and your audiences interested Some people get by with essentially one topic their whole career Others will fall by the wayside because they have nothing new Some people’s topics are themselves (Steve Gilligan) Greed Find a balance between being too easy and too demanding financially Be generous – Give things away to balance how much you are making and envy Burn out Keep yourself alive in the work – passion, change, learning new things, balance stretching yourself with security and comfort Learn to travel well Keep your health up Manage your time Dealing with groupies or Intrusive fans Sting’s wisdom (and Sting’s wife’s wisdom) The temptations and the limitations/worries Avoiding or minimizing family/marital problems Balance is important, but hard to find The shadow syndrome Don’t be “on” all the time Phone calls/postcards/gifts Always leave a number where you can be reached

How to Become a Successful Workshop Presenter Page 13 Self-Sponsoring Information Meeting Space Negotiation 101 Finding the space and identifying the cities Negotiating costs Hotel room nights Comp rooms for presenter and sponsor Meeting space Food and beverage Airline and Rental Car Information Negotiating rates and rebates Printing and Mailing Information Size of brochure Colors Costs for printing Costs for mailing Response rate 1% is good Numbers to mail Figure your costs and then use return rates to determine how many to mail Number of times to mail Registration Information Determining the workshop registration fee Creative Ideas for Increasing Response and Return Customer Rates Discounts at one workshop for future workshops Frequent attendee rate Special recognition through ribbons Attendee advisory board Brochure Design 101 Colors Special features Size Blurbs

How to Become a Successful Workshop Presenter Page 14 Hiring a Company to Organize your Workshops Cassidy Strategic Seminar and Conference Management 409 Mendecino Ave. Suite D, Santa Rosa, CA 95401 866.836.9895 www.cassidystrategic.com The offer: Site selection Registrations services: online, phone, fax and mail Marketing and Brochure Design Mailing lists Accreditation and record keeping Certificates of completion: online and hard copies

How to Become a Successful Workshop Presenter Page 15 The Ten Ps of Successful Presenting Passion – What energizes and moves you? What motivates you to want to give this information to people? Preparation – Getting all your materials together and developing the knowledge and skills needed to present well Population/Position – Who is the audience for this material and what sponsors or venues can provide you access to this audience? What is your unique slant or take on the topic? Problem – What problem or need does your presentation speak to? Promise – What will participants/attendees get or know or be able to do after they hear your presentation? Program/Prescription – What are the components of your unique approach to fulfilling the promise? Performance – How well and effectively can you communicate your message? Portfolio/Platform – How credible are you? How big is your name recognition? Who has endorsed you? What degrees or expertise do you have? What have you accomplished? How often have you spoken? How many people know who you are or how many people can you reach with your publicity channels? Plan – Make a specific, step-by-step action plan and timeline for realizing your presenting goals and dreams; get a committed friend to help keep you on track and coach you when you flake out or falter Persist – Don’t give up. Keep trying different things until you find what works. Outlast the competition.

How to Become a Successful Workshop Presenter Page 16 YOUR PLAN OF ACTION I plan to: By this date: The person (or people) who will help me keep on track and be accountable is (are): If I have a setback or don’t keep my commitment, I plan to get back on track by: I plan to email the group about my progress on these dates:

Become A Speaker Pbc

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