e-Miles Media Kit Presentation


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e-Miles Media Kit Presentation

  1. 1. © 2010 e-Miles, LLC Driving Measurable Engagement
  2. 2. What is e-Miles? © 2010 e-Miles, LLC A revolutionary new advertising channel that provides measurable engagement with America’s most coveted consumers … allowing advertisers to interact with the right consumers, at the right time, sending the right message Guaranteed.
  3. 3. A Revolutionary New Advertising Opportunity <ul><li>e-Miles® is a revolutionary Site where advertisers pay for “engagements,” not just for impressions </li></ul><ul><li>Unprecedented access to members of the nation’s most coveted consumers-- frequent airline travelers </li></ul><ul><li>Members are rewarded for viewing and responding to the advertiser’s message </li></ul><ul><li>Unmatched response rates </li></ul><ul><li>Reach targeted consumers </li></ul><ul><li>Secure “actionable feedback” from consumers </li></ul>
  4. 4. Partnering with Premier Loyalty Programs <ul><li>e-Miles is partnering with many of the world’s leading travel industry programs to enroll members in a program that lets them earn their favorite reward currency for engaging with advertisers and reacting to offers </li></ul>© 2010 e-Miles, LLC
  5. 5. The Demographics of the e-Miles Member <ul><li>Members are some of the world’s most attractive consumers </li></ul><ul><ul><li>Median HH income $100K </li></ul></ul><ul><ul><li>75% homeowners </li></ul></ul><ul><ul><li>95% college educated </li></ul></ul><ul><ul><li>70% professionals </li></ul></ul><ul><ul><li>52% women </li></ul></ul><ul><li>Self reported data allows delivery of only relevant messages </li></ul><ul><ul><li>Geography </li></ul></ul><ul><ul><li>Demographics </li></ul></ul><ul><ul><li>Advertising category interests </li></ul></ul><ul><ul><li>Hobbies and interests </li></ul></ul><ul><ul><li>Life Events </li></ul></ul><ul><ul><li>Future purchase intention </li></ul></ul>
  6. 6. e-Miles’ Advertisers <ul><li>e-Miles has served over 2,000 campaigns for some of America’s most respected brands </li></ul>© 2010 e-Miles, LLC
  7. 7. © 2010 e-Miles, LLC How e-Miles Works: Member Selection and Participation
  8. 8. Member Participation Begins with an Invitation <ul><li>Airlines and hotels are inviting millions of their loyalty program members to join e-Miles and earn more of their favorite loyalty currency just by viewing and responding to marketing messages </li></ul><ul><li>Result: Almost 2 million consumers have joined </li></ul>© 2010 e-Miles, LLC
  9. 9. Members Complete a Rich Profile at Enrollment <ul><li>300+ data points are collected at enrollment, including demographics, psychographics, purchase habits, lifestyle and personal interests </li></ul><ul><li>Members specify how often they want to receive e-mails </li></ul><ul><li>Result: Members are sent only relevant marketing messages and only as many as they want </li></ul>© 2010 e-Miles, LLC
  10. 10. © 2010 e-Miles, LLC How e-Miles Works: Member Experience and Engagement
  11. 11. Members Receive a Weekly e-Reminder <ul><li>Weekly e-mails remind the member of new earning opportunities, which can be explored at the members’ convenience </li></ul><ul><li>Solo e-mail messages can also be sent to members willing to receive additional e-mail </li></ul><ul><li>Result: Online advertising that doesn’t annoy members with a barrage of unwanted e-mail, marrying e-mail with a personalized ad portal </li></ul>© 2010 e-Miles, LLC
  12. 12. Offers Are Presented in a Personalized Home Page © 2010 e-Miles, LLC STEP ONE Targeted member chooses ad Each member has a personalized home page, or AdGateway ®, where relevant ads are delivered based on the member’s profile data Only members interested in your promotion will engage © 2006 – 2010 e-Miles LLC. All rights reserved. U.S. Patent Pending. e-Miles LLC is the owner of this website's trade dress, including the overall look and feel, design properties, distinctive color combinations, typography, graphic designs, and imagery.
  13. 13. Member Selects Ad and Clicks to View Message © 2010 e-Miles, LLC STEP TWO Member interacts with your brand message Member who has chosen your ad will be taken to the ad page for interaction and consideration Members can view ads in multiple formats—from simple HTML to rich media and TV spots Note: Continue button will go live only after user has interacted or viewed message in its entirety
  14. 14. Member Clicks to Advertiser’s Landing Page © 2010 e-Miles, LLC STEP THREE After viewing ad, member clicks through to advertiser’s landing page or micro-site Once on the advertiser’s website, member can view message in more detail and/or respond to specific call to action
  15. 15. Member Answers Customizable Feedback Questions © 2010 e-Miles, LLC Engagement is complete and ad fees apply only after member submits a completed question page STEP FOUR Member Provides Feedback by answering a few customized questions Questions can be customized for the message, the advertiser, or purchase intentions.
  16. 16. Customized Campaign Reporting © 2010 e-Miles, LLC e-Miles performance reporting includes response metrics and aggregate results of feedback questions Results can be compared across campaigns and consumer feedback can be used for retargeting members with follow-on offers
  17. 17. Audience Size and Effectiveness <ul><li>e-Miles </li></ul><ul><li>2,000,000 Unique Members </li></ul><ul><li>24% Average Engagement Rate </li></ul><ul><li>480,000 Engagements </li></ul><ul><li>$0.50 CPE (cost per engagement) </li></ul><ul><li>$120,000. eCPC = $0.50 </li></ul><ul><li>Other Sites </li></ul><ul><li>80,000,000 Impressions </li></ul><ul><li>0.03% Industry Average CTR </li></ul><ul><li>240,000 Clicks </li></ul><ul><li>$2.00 CPM (remnant pricing) </li></ul><ul><li>$160,000. eCPC = $0.67 </li></ul><ul><li>$8.00 CPM (premium, targeted inventory) </li></ul><ul><li>$640,000. eCPC = $2.67 </li></ul>With e-Miles’ rates, advertisers pay only when the consumer spends time with a message. It’s guaranteed. And, it delivers a lower effective cost than impressions.
  18. 18. Moving Prospects down the Purchase Funnel e-Miles’ unique engagement and Rewards for Time ™ methodologies are effective at every step of the purchase funnel: CUSTOMERS Consideration/Leads: Product Trial: Customers CUSTOMERS Preference/Engagement: Purchase: Retention/Loyalty: Brand Awareness:
  19. 19. Case Studies
  20. 20. Product Purchase Case Study Nordstrom Engagements: e-Miles garnered 1,599,893 member engagements with Nordstrom advertising Purchases: Nordstrom tracked 3834 unique purchases from e-Miles, resulting in over $650,000 in purchases
  21. 21. Product Purchase Case Study Macy’s Purchases: e-Miles generated $526,547 in sales revenue for Macy’s Online Impressions: 2,553,830 Clicks: 2,632,389 Orders: 4,670 Average Order: $113
  22. 22. Sample Member Feedback
  23. 23. e-Miles Retail Attributes <ul><li>How interested are you in Shopping? </li></ul><ul><li>Please indicate your level of interest in the following category: Fashion - apparel, accessories... </li></ul><ul><li>How interested are you in the following categories? </li></ul><ul><li>Formal Wear </li></ul><ul><li>Business Casual Wear </li></ul><ul><li>Sprots Wear and Active Wear </li></ul><ul><li>Children’s Wear </li></ul><ul><li>Handbags </li></ul><ul><li>Makeup/Skincare </li></ul><ul><li>Approximately how much do you spend in a year on apparel, accessories, and beauty / cosmetic products for you and others in your household? </li></ul><ul><li>Shoes </li></ul><ul><li>Lingerie </li></ul><ul><li>Fashion Jewelry </li></ul><ul><li>Fine Jewelry </li></ul><ul><li>Fashion Eyewear </li></ul><ul><li>Perfume / Fragrance </li></ul>
  24. 24. Awareness Case Study Capitol Records: Watch New Artist Video Sent to: People very interested in music Engagement Rate: 26.6% -- Watched 30-second snippet of Eric Church video and provided feedback to Capitol Records. Interestingly, for 84% of viewers, this was their first exposure to the artist.
  25. 25. Engagement Case Study Advil PM <ul><li>Sent to: </li></ul><ul><li>Members interested in personal care </li></ul><ul><li>Engagement Rate: </li></ul><ul><li>32.8% members viewed </li></ul><ul><li>:30 spot and answered questions </li></ul><ul><li>surrounding it </li></ul><ul><li>Brand Lift: </li></ul><ul><li>Increased awareness 25% against control group </li></ul><ul><li>Increased purchase intent 44% against control group </li></ul><ul><li>Increased brand preference 57% against control group </li></ul><ul><li>Sent to: </li></ul><ul><li>Members interested in personal care </li></ul><ul><li>Engagement Rate: </li></ul><ul><li>32.8% members viewed </li></ul><ul><li>:30 spot and answered questions </li></ul><ul><li>surrounding it </li></ul><ul><li>Brand Lift: </li></ul><ul><li>Increased awareness 25% against control group </li></ul><ul><li>Increased purchase intent 44% against control group </li></ul><ul><li>Increased brand preference 57% against control group </li></ul>
  26. 26. Consideration/Leads Case Study Infiniti: Interactive promotion with brochure sign up Engagement Rate: Reached 65,000 potential car buyers (excluding Infiniti owners) Conversion Rate: Infiniti received 15,000+ sign ups from qualified buyers (23% Conversion rate) Next Steps: Infiniti has committed to future campaigns due to tremendous results
  27. 27. Product Trial Case Study Adobe Acrobat Connect Sent to: Members with sales job title Engagement Rate: 22.1% members engaged with offer Opt-in Rate: 2.9% members downloaded software Next Steps: Adobe has contracted with e-Miles for additional campaigns
  28. 28. Retention/Loyalty Case Study The National Forest Foundation’s Monthly e-Newsletter Sent to: Members who have opted in to receive “Tree-Mail” Follow-up Engagement Rate: 86% of opted-in members read the Newsletter (sent thru e-Miles) and answer questions 60+% continue to be engaged after six months of delivery Subscribers are becoming donors with a 35% cost for acquisition
  29. 29. In Summary – e-Miles Critical Points of Differentiation <ul><ul><li>Real Consumers </li></ul></ul><ul><ul><ul><li>Airline invitation enrollment methodology results in real consumers with a built-in trust factor for the channel </li></ul></ul></ul><ul><ul><li>Highly Attractive Demographics </li></ul></ul><ul><ul><ul><li>Frequent flyers represent some of the most highly sought-after consumers: </li></ul></ul></ul><ul><ul><ul><li>$100K HHI </li></ul></ul></ul><ul><ul><li>Precision Targeting Capabilities </li></ul></ul><ul><ul><ul><li>Rewards at enrollment generate detailed profiles on each Member </li></ul></ul></ul><ul><ul><li>Web Member Homepage “AdGateway” Technology </li></ul></ul><ul><ul><ul><li>“ Permissive push” overcomes temporal nature of e-mail and e-mail deliverability issues. Allows e-Miles to engineer appropriate response rate. </li></ul></ul></ul><ul><ul><li>Revolutionary Response Rates </li></ul></ul><ul><ul><ul><li>Combination of proven enrollment methodology, precise targeting and desirable currency results in campaign click and engagement rates that exceed 30%, 4X-5X best-in-class </li></ul></ul></ul>
  30. 30. THANK YOU! Casey Jensen Sales Director 214.799.1968 [email_address]