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Automotive strategies telmetrics-xad_auto_infograph_fin

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  • 1. PATHTOPURCHASE Mobile Auto Users Search On An As Needed Basis Mobile Web Dominates Apps For Mobile Auto Search Auto Searching At Home And On The Go Top 3 Reasons Auto Users Click On Mobile Ads Strong Conversions: Smartphone Users Have More Immediate Intent Auto Searchers Conduct Mix Of Research & Conversion Activities PROXIMITY, RIGHT FIT AND PRICE ARE KEY DRIVERS FOR AUTO PURCHASERS AUTOMOTIVE Source: xAd/Telmetrics Mobile Path to Purchase Study 2012. Visit mobilepathtopurchase.com for more info. 92%of time spent on Auto related content is done on mobile websites NEARLY 50% OF MOBILE AUTO USERS LOOK TO MAKE A PURCHASE WITHIN A DAY. 49% OF USERS SEARCH FOR AUTO LOCATIONS WITHIN LOCAL DRIVING DISTANCE AUTO RESEARCHER > Caucasian male, 25-44 > Income: $75-100K > Prefers Auto resource and brand sites OF SMARTPHONE USERS SELECT AUTO APPS/WEBSITES BASED ON: 32%OF TABLET USERS SELECT AUTO APPS/WEBSITES BASED ON: 44% <1% OF MOBILE AUTO USERS USE APPS DEAL HUNTER > Asian male, 18-44 > Income: $35-50k > Relies on brand sites and search CIRCUMSTANTIAL USER > Caucasian female, 25-44 > Income: $75-100K > Depends on quick Auto info via search & familiar brands 15%of mobile users are looking for Auto related information GEAR HEAD > African-American male, 25-54 > Income: $100-150k > Accesses Auto hobby info frequently 73%OF TABLET USERS SEARCHING AT HOME 66%OF SMARTPHONE USERS SEARCH ON THE GO LOOK UP BUSINESS LOCATION 44% PRICE COMPARISONS 43% LOOK UP PHONE NUMBERS TO CONTACT BUSINESS 36% TOP MOBILE AUTO SEARCH ACTIVITIES TABLET USERS ARE NEARLY 3X MORE LIKELY TO BE INFLUENCED BY GOOD REVIEWS THAN SMARTPHONE USERS LOCALLY RELEVANT OFFERS TARGETED TO SEARCH FAMILIAR BRAND STUDY REVEALS DUAL AUDIENCE: CAR SHOPPERS & AUTO SERVICE/PARTS BUYERS, WITH 4 UNIQUE USER PROFILES FAMILIAR BRANDS Auto Resource properties (e.g. Kelly Blue Book) have highest combined web-app reach ONLY1OUTOF3mobile Auto users know exactly what they’re looking for OF SMARTPHONE USERS SEARCH IN THEIR CAR 42% TABLET REVIEWS 37% PROMOTIONS 37% TABLET USERS SPEND MORE TIME RESEARCHING REVIEWS AND PROMOTIONS SMARTPHONE REVIEWS 22% PROMOTIONS 24% OF MOBILE AUTO SEARCHES LEAD TO A PURCHASE >50% ONLY 15% OF TABLET USERS LOOK TO TRANSACT WITHIN THE HOUR. 36% OF SMARTPHONE USERS CONVERT WITHIN THE HOUR

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