Social media: The new Marketing Frontier - Box Elder

fluid educational series ©Fluid Studio, 2010

presentation presented by ©Fluid Studio, 2010

previous presentations ©Fluid Studio, 2010

how many have heard of facebook? twitter? linkedin? youtube? ©Fluid Studio, 2010

how many are on facebook? twitter? linkedin? youtube? ©Fluid Studio, 2010

there is no silver bullet ©Fluid Studio, 2010

social Media is just one tool in the toolbox ©Fluid Studio, 2010

We all have a circle of influence. people are influenced by those they trust ©Fluid Studio, 2010

CIRCLE OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. CIRCLE OF INFLUENCE ©Fluid Studio, 2010

viral Marketing CIRCLE OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. ©Fluid Studio, 2010 CIRCLE OF INFLUENCE

+ = viral Marketing ©Fluid Studio, 2010

people do not Want to be sold to. they Want to interact and be heard ©Fluid Studio, 2010

ENGAGE RESPOND LISTEN ©Fluid Studio, 2010

you cannot control the conversation, but you can participate in it ©Fluid Studio, 2010

©Fluid Studio, 2010

although social Media is “one-to-Many” broadcast Marketing, at the end of the day real results Will occur When “one-to-one” relationships are forMed ©Fluid Studio, 2010

4 p’s ©Fluid Studio, 2010

4 p’s product ©Fluid Studio, 2010

4 p’s product, price ©Fluid Studio, 2010

4 p’s product, price, place ©Fluid Studio, 2010

4 p’s product, price place, proMotion ©Fluid Studio, 2010

3 r’s ©Fluid Studio, 2010

3 r’s relevant ©Fluid Studio, 2010

3 r’s relevant, real ©Fluid Studio, 2010

3 r’s relevant, real, responsive ©Fluid Studio, 2010

4 r’s relevant, real, responsive, relationship ©Fluid Studio, 2010

side-by-side coMparison ©Fluid Studio, 2010

soMe realities to consider . . . using social Media is like riding a bull— getting on is the easy part. it requires an investment of time–not only researching and writing, but also reading and engaging ©Fluid Studio, 2010

soMe realities to consider . . . there are no prereQuisites–just a desire to try ©Fluid Studio, 2010

soMe realities to consider . . . you need a strategy ©Fluid Studio, 2010

soMe realities to consider . . . you need a strategy carve out a certain amount of time each week to spend on social media ©Fluid Studio, 2010

soMe realities to consider . . . you need a strategy try to "pull" clients to you by sharing valuable information rather than pushing yourself out to them ©Fluid Studio, 2010

soMe realities to consider . . . knoW Where your leads are coMing froM ©Fluid Studio, 2010

soMe realities to consider . . . 70-20-10 rule (70%=share/educate, 20%=soft sell, 10%=show you are a real person) ©Fluid Studio, 2010

key Questions . . . hoW Much tiMe should i be spending on this? hoW do i knoW that it's Working? ©Fluid Studio, 2010

advertise ©Fluid Studio, 2010

Make inforMation available electronically ©Fluid Studio, 2010

create group/fan pages ©Fluid Studio, 2010

bloW up your fan base! ©Fluid Studio, 2010

Why do you Want More fans? ©Fluid Studio, 2010

Why do you Want More fans? the future is in “earned” Media, not paid. Facebook and other social networks are primary platforms for earned media. ©Fluid Studio, 2010

Why do you Want More fans? large coMpanies With Well-knoWn brands Will have associates set up pages and those pages can often groW to Millions of users organically and Without Much effort. sMall to MediuM-sized businesses often cannot just set up a page and let the people do the rest. ©Fluid Studio, 2010

Why do you Want More fans? sMaller and lesser-knoWn brands need to invest heavily in brand developMent and leverage the various social Media channels available to theM to interact directly With their folloWers, fans, and custoMers. ©Fluid Studio, 2010

Why do you Want More fans? the Measure of success should not be Whether your page boasts 30 or 30,000 fans, but Whether you have successfully attracted a large nuMber of targeted fans. ©Fluid Studio, 2010

tips to add More Quality fans and folloWers ©Fluid Studio, 2010

tips 1. use current fans to drive invitations to your facebook page ©Fluid Studio, 2010

tips 1. use current fans to drive invitations to your facebook page Facebook currently has no limitation on the number of fans that users can invite to a public profile. This makes invitations one of the most important components of generating fans. ©Fluid Studio, 2010

tips 1. use current fans to drive invitations to your facebook page Contests are probably the single best tool for driving more users to your Facebook page if you encourage fans to invite their friends. ©Fluid Studio, 2010

tips 2. create contests often Think of new and unique giveaways for those that push new fans your way (and reward them often). ©Fluid Studio, 2010

tips 2. create contests often Most of the time, it is better to give away more things more frequently than a large grand prize every so often. ©Fluid Studio, 2010

tips 2. create contests often Examples of potential contests: • Ticket giveaways (movies, concerts, etc.) • Restaurant gift certificates • Etc. ©Fluid Studio, 2010

Widgets Widgets are like portable Websites that operate With the saMe functionality as the host site but can be eMbedded into a blog, Webpage, or other internet property. this is an optiMal tool for lead generation that can attract clients froM diverse deMographics. ©Fluid Studio, 2010

e-Mail Marketing • although it has been around for some time, e-mail advertising is one of the most effective forms of direct electronic marketing. • like most things that are web-based, analytics can be collected and analyzed to help you hone your messaging. used effectively, analytics will help you improve the open and click-through rates over time. ©Fluid Studio, 2010

e-Mail Marketing When Marketing using e-Mail, use the aida strategy. • attention: the first part of your write-up grabs the readers’ attention. • information: the second part gives them information. • desire: the third part makes them desire your product/service. • action: the fourth part spurs them to action (buy, click through to a website, etc.) ©Fluid Studio, 2010

e-Mail Marketing your e-mail provider should allow you to review the analytics from your campaign. see “hot spots,” trends, and patterns to help you improve future mailings. ©Fluid Studio, 2010

sMs (texting) services 94% open rate 15%-50% redeMption rate connect With your custoMers and consuMers on a personal level ©Fluid Studio, 2010

sMs (texting) services recent caMpaign EXCLUSIVE NEWS exaMples TO SUBSCRIBE: Text: Village To: 29222 MESSAGE: IT’S FREE* Receiving mobile alerts costs you nothing, Village aside from your normal text messaging fees. SEND TO: NO SPAM* 29222 Because of our no-spam policy, you’ll only receive the messages you’ve subscribed to. FOR EXAMPLE: To subscribe 1 1 CREATE a new text message 2 2 TYPE “ Village 3 3 SEND the message to “29222 4 4 ©Fluid Studio, 2010 *This program enforces a strict NO SPAM policy. To cancel at any time text STOP to 29222 For assistance text HELP to 29222

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Social media: The new Marketing Frontier - Box Elder

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